20 Feb

Boosting Your Business Profile On The Cheap

Posted in Synergy Suggestions on 20.02.13 by John Meloche

In yesterday’s blog, we highlighted the importance of concentrating on the marketing of your business all year-round. For the most part, business owners generally never stop thinking about ways to promote their companies. The thing is, most of them are concerned about the money that they’ll have to spend in order to create more awareness about their brands.

Microsoft understands this. On their MicrosoftBusinessHub.com website, they list several low cost ways that entrepreneurs can market their businesses. Yesterday’s blog carried with it the theme of giving your customers a little something extra. Naturally, promotional products can play a part there. But in today’s first tip, we explore the concept of taking something away.

Drop Break-Even Customers. Microsoft admits that such a concept can make some business owners “gasp”. “You’re falling for the fallacy of increasing sales instead of boosting profits” if this concept shocks you, insists the website, “If you stop marketing to unprofitable customers, you have more time and resources for customers who actually grow your business.”

According to Microsoft, statistics show that the majority of your customer base is likely helping you to just break even. Only about 20 per cent of your customer base is contributing to your total annualized profit. “Take a detailed look at your customer profitability data and then direct premium services and marketing to customers who count,” says the site.

Start An Email List, But Mail Letters Too. E-newsletters are very cost-effective, says Microsoft. But interestingly, they also still believe in the old-fashioned method of sending out useful information in the mail. The point of doing so is to make stronger connections with your most important clients. And achieving this means refraining from hardcore sales pitches.

Whether electronic or “old school”, your letters should provide customers with something interesting to read. You may include an analysis of recent events in your field as well as offering personalized “sweeteners”. For example, you may want to offer a discount on the next purchase of whatever your customer last bought from you. This is a great way to make a personal statement about your appreciation for your client.

Go To Trade Shows And Conferences. As much as emails and mailed letters help you to make quick connections with large audiences in short periods of time, nothing beats a face-to-face encounter. It’s important to take the opportunities of going to events where you can meet new customers and other business professionals to boost your company’s profile.

Microsoft recommends creating eye-catching signage and making sure that you have your contact information readily available. Of course, we at Synergy Marketing know from experience that such events are the absolute perfect spots to disseminate your wonderful promotional products that bear your company’s name and contact information. Call us at 1-877-748-9884 so we can get the right ones in your hands!

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