27 Apr

3 Ways To Resolve Issues With Disgruntled Customers

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 27.04.16 by John Meloche

Reaction smiley, vector illustrationGenerally speaking, ensuring customer satisfaction is on the top of to-do lists had by all business owners. However, satisfying customers isn’t always easy. In fact, we’ve all experienced those incidents when customers get upset. Really upset! The last thing any business owner wants is to lose business and anger a member of the buying public who is bound to spread the news about their dissatisfaction. So what to do when customers get angry?

Here are three ways to resolve issues with disgruntled customers:

1. Apologize – sincerely. Saying “sorry” should be the most obvious go-to response to anyone who is upset because of an interaction with your business. Regardless if you feel the occurrence is the fault of your company or not, it’s important to acknowledge that your customer is upset because of it. Be sure to offer genuine apologies as people can easily tell the difference between sincerity and lip service. A disingenuous apology is only bound to make things worse.

On Inc.com, Ron Burley highlights the importance of saying sorry and meaning it. “A sincere apology tells your customer that you regret his having to interrupt his day to make that call,” he writes, “An apology defuses the situation and can allow for a conversation in which you get an opportunity to diagnose what went wrong, with the possibility of preventing similar future problems.”

2. Follow up with the customer post-resolution. Don’t assume that just because your last conversation may have ended on a pleasant note that all is well with the world in the mind of your customer. Be sure to put in a follow up phone call or email to ensure that he/she is still satisfied with the resolution. This will leave a lasting impression that may be the key in encouraging that customer to continue to work with your business in future.

“Whatever promises you make to the customer to resolve the issue, be sure to follow up,” advises Shari Waters on About.com, “Call when you said you would call. Even if you don’t have the resolution, let the customer know you’re sticking to your word. This shows the customer that his/her business is important to you and you’re actively working towards getting things fixed.”

3. Thank the customer for his/her honesty. That’s right. When you have an angry customer to contend with, you should actually include a word of thanks in your response. Why? He/she is offering you the opportunity to improve your business. If there is a facet of your brand that is not being met well with its supporters, your ability to correct the problem will help you to avoid it with any other customers in the future. You should be grateful to have attained this knowledge.

“At first glance, it may seem like your customer should be the one expressing gratitude,” says Burley, “But think about it. In his mind, he paid for a product or service that didn’t perform as expected, and was then required to spend professional or personal time to work out a remedy. On the other hand, you’ve likely gained important information about product performance and how customers perceive your company. In my mind, that’s certainly worth a ‘thank you.’”

Be sure to check back for tomorrow’s blog as we continue to list ways to improve relationships with angry customers!

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12 Apr

3 More Solutions For Solidifying Customer Satisfaction

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 12.04.16 by John Meloche

The word Service highlighted with red marker in a handwritten chartIn yesterday’s blog, we revisited the topic of “wowing” your customers. These days, it’s not enough to simply provide what your customers are looking for. It’s important to go over and above the call of duty in order to truly impress them. Securing customer loyalty means doing for your customers what your competition won’t. This helps you to stand out from your industry contemporaries and garner long-term customer support.

How can you pull this off? Here are three more solutions for solidifying customer satisfaction:

1. Treat first-time customer experiences like first dates. On Bufferapp.com, Leo Widrich likens the customer relationship to a romantic one. Consider how much attention you pay to a love interest you’re trying to impress for the first time. This is the type of focus you should have on people who have decided to give your business a try. Use the opportunities to impress them as best you can, similar to the way you would on first dates.

Quoting Kevin Hale of Wufoo, Widrich writes that “there is something different once (a) relationship is already established. So, if you have 2 tickets coming in via email, one is a repeat person, that you have spoken with before, the other one is someone who just discovered you, the choice should be clear. Jump in immediately to fix the problem for the new user. That way, you can really create a WOW effect and give users what they want.”

2. Never take things personally. Have you ever called up a company for some customer service only to speak to a representative who feels as if he/she is being personally attacked? That person doesn’t exactly provide the greatest of customer service does, he/she? Don’t fall into the trap of taking things personally when customers call your company. They may be angry about something that had nothing to do with you.

This is an especially important tip for business owners as they have obvious personal attachments to their brand. However, it’s important to be mindful of the customer’s mood when trying to salvage their support. “Be sure to listen to their problem and take time to understand how the issue is impacting their work,” says Kevin Baldacci on Salesforce.com, “Often you may find alternative solutions to help them and if not, you have more information to help be their advocate.”

3. Implement a strong refund policy. If you truly believe in the quality of your products and services, you should have no issues with offering a money back guarantee. Doing so will greatly increase the amount of trust that people have in your brand. Customers enjoy knowing that they will be covered in the event that things don’t work out with the ways in which they’ve spent their money. Give them the confidence that they won’t lose it by believing in you.

“If someone buys your product it is all about trust,” insists Widrich, “And if you always show complete transparency, by offering a refund at any time, you can really prove that. Also, as you issue refunds, you will be much more likely to investigate exactly why the person wasn’t happy with your product or service. That way you can improve the product and really feel the pain point, instead of arguing about whether you should issue a refund or not.”

At Synergy Marketing, we love offering the types of promotional products that always result in customer satisfaction. To place your order for the promo gift of your choice, call us at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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11 Apr

3 Simple Steps To Wowing Your Customers

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 11.04.16 by John Meloche

Depositphotos_26992751_xsIn today’s business world, it’s not enough to simply impress or please your customers. Steps need to be taken in order to truly “wow” them. To stand out from your competition, you need to offer products and services that aren’t quite like those that are offered by any other brand. However, to really offer “wow” experiences, you also need to provide the type of customer service that can’t be found anywhere else.

What are the ways to do that? Here are three simple steps to wowing your customers:

1. Don’t make assumptions – get information straight from the horse’s mouth. Oftentimes, companies will provide incorrect information, deliver the wrong items or simply not respond to customer queries in time because they didn’t do enough probing. There’s an old adage that suggests that “there’s no such thing as a stupid question”. We suppose that’s because if you don’t know the answer to something, it’s worth asking about.

Always make sure that you get the information you need from your customers so that you can guarantee their satisfaction through the ways you respond to their needs. This business practice is highly recommended by Kevin Baldacci on Salesforce.com. “Never hesitate to ask questions,” he insists, “The more you know about your customers and their needs, the more of an asset you are to both the company and your customers.”

2. Remember that the quicker you react, the more impressed people will be. Timing is everything. And in today’s fast-paced world, the quicker people receive what it is they’re looking for, the more impressed they usually are. On Bufferapp.com, Leo Widrich writes that his company receives a lot of word-of-mouth promotion and referrals thanks to how quickly he responds to his customers.

“The number one thing, that we have found to WOW someone getting in touch for support is speed,” he informs, “If I can reply to someone within a few minutes of reaching out to us, I found that a large percentage of these people Tweet about us and tell their friends about us. Speed, is absolutely key, and it isn’t always easy to track it. We are using an awesome tool called HelpScout, that helps us track our response times.”

3. Stick to the “honesty is the best policy” way of thinking. Customers can generally smell mistruths a mile away. Don’t overexaggerate what you can offer. Instead, stick to what you know you can provide and be honest about how soon you’ll be able to provide it. In many cases, it will be a good idea to offer resolution times that are greater than the amount of time needed in order to fulfill customer requests “earlier” than scheduled.

Baldacci believes that sticking to the truth is a great way garner customer loyalty. “Nobody likes being lied to,” he writes, “A customer can’t expect anything more than the truth. When you maintain an open dialogue with your customers and keep them informed at all times, you’ll earn your customer’s commitment to your company.”

At Synergy Marketing, our great promotional products have been wowing customers for years! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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03 Mar

3 Right Ways To Treat Your Customers Right

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 03.03.16 by John Meloche

A road sign reading The Right Way isolated on white backgroundIn yesterday’s blog, we discussed the topic of treating your customers right. We also pointed out that different business owners have different ideas about what it means to give customers the right treatment. However, there are certain components that should belong to all customer service practices. We pointed a few of them out yesterday, but in today’s blog, we’ll round out our list of the right ways to treat your customers right.

Here are three more:

1. Sticking to your word. No one likes a liar. And in the business world – no matter what type of business you’re in – getting caught in a lie is a kiss of death. Not only do you stand to lose the customer you lied to, but it’s very likely he/she will spread the word about your dishonest business practices. In most cases, business owners don’t mean to lie. They simply make promises that they can’t keep.

On ReturnCustomer.com, Lindsay likens the lying business owner to a bad friend. “You know that friend who, every time you make plans, inevitably bails out at the last minute?” she asks, “Yeah, a lot of businesses are like that guy. They make promises and pledges and ‘give you their word’ but when push comes to shove they’ve got a loop hole get-out-of-jail-free card they can’t wait to play.”

She insists that in order to truly treat customers the right way, you have to live up to every word you say. Making the claim that you provide excellent customer service can’t simply be a claim, because it sounds good. Your customers expect it, time in and time out. “If you promise to ‘Exceed Expectations’ but the subtext is ‘provided your expectations are really low,’ that’s a problem,” Lindsay states.

2. Immediately seeking to resolve problems. No one likes the feeling of being put on the back burner. And when you put off the needs and concerns of your customers, that’s how you’re making them feel. Of course, it’s best to do the opposite. By making your customers feel like they are top priorities, you stand to be a champion in the people-pleasing business. This is especially true when your customers have complaints.

On Entrepreneur.com, Eric Schiffer points out that when you show immediate action and solutions instead of laying blame, you will be doing a great job at satisfying your customers. “Sometimes things get messed up, but apologies, which matter, mean nothing if they aren’t followed by action,” he writes, “Well done is better than well said.”

3. Respecting customer opinions. Your customers matter. By this point, it’s likely that we’ve made that clear. But, is that clear to your customers? One of the best possible resources you could possibly receive for your business is direct customer feedback. Listen to it. And then think of ways to implement changes based on it. Your customers will notice and feel valued that their opinions were of consequence.

“Finding out how your customers see your business is more than just friendly, it’s practical,” believes Lindsay, “How else can a company get a subjective view of their quality and service without getting input from those that are on the receiving end of it?…Comment cards aren’t merely a way to act like you care about a customer’s experience. They are a channel for truly investigating where your strengths and weaknesses lie.”

At Synergy Marketing, we like to treat our customers right by providing them with top-notch promo gifts and unbeatable customer service. Find out for yourself by calling us at 1-877-748-9884 between 9am and 5pm EST or emailing us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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02 Mar

3 Components Of Giving Customers The Right Treatment

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 02.03.16 by John Meloche

A portrait of a friendly customer serivce worker. Smiling caucasian woman answering a call.All customers wish to be treated right. But not all businesses seem to be aware of exactly what “right” is. Of course, “right” is different for everyone. However, there are definitely a few components to what is always “right” when it comes to customer service. According to Lindsay on ReturnCustomer.com, it’s actually important to treat customers like they’re your friends. Let’s take a look at some of the components of giving customers the right treatment.

Here are three:

1. Referring to your customers respectfully. Some businesses choose to address their customers on a first name basis. This is a great way to show kindness and friendliness and is likely to endear shoppers to brands that recognize them as people and not just dollar signs. Other businesses choose to be a bit more formal and use a Mr., Ms. or Mrs. approach to addressing their customers.

On Entrepreneur.com, Eric Schiffer writes the using the right term is an important part of giving customers the right treatment. In fact, he doesn’t even like the term “customers”. “I don’t call people clients, or even customers,” he says, “At my company we refer to them as ‘guests,’ for they are our guests, and we are their host. We are always happy to see them and strive to make their time with each of us a great experience.”

2. Being accessible. “Customers need to take comfort in the fact that they can depend on the businesses they’re paying,” says MeloTel.com, “To most people, a surefire sign of poor customer service is when a phone call goes unanswered…In today’s quick-to-get-what-you-want world, it’s important to show your customers that you can be depended on when they need you. This will help grow your brand’s reputation.”

3. Anticipating their needs. Savvy business owners have their ears to the ground. They keep tabs on what their customers’ interests are and seek ways to guess what it is they’ll want in the future. To walk into a store and be greeted by a business owner who says, “Hi John, I have the perfect thing for you” is a rare occurrence. But it is certainly one that is bound to garner customer loyalty for the long haul.

Schiffer points out that the practice of anticipating customers’ needs will go a long way in making them feel well respected by a business. He uses the example of a restaurant waiter who really knows how to represent his/her brand well. “A great waiter knows when to refill your glass or bring the check, just as a great company anticipates what their guests need — often before they know it themselves,” he explains.

Lindsay agrees that it’s important to check in on your customers when you don’t even need anything. In other words, there is great benefit to simply showing that you care. “Is it expensive to ‘Just Say Hi’ via post card?” she asks, “Not really. I recently heard of a car dealership that offers child care in their facility, because they know their customer base is largely comprised of families.”

At Synergy Marketing, we like to treat our customers right by providing them with top-notch promo gifts and unbeatable customer service. Find out for yourself by calling us at 1-877-748-9884 between 9am and 5pm EST or emailing us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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26 Feb

4 Ways To Be An Over-The-Phone Customer Service Master

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 26.02.16 by John Meloche

Smiling woman busy over phone at officeOver the past couple of days, the Synergy Marketing Blog has been focused on the concept of providing excellent customer service over the phone. After all, our team uses the phone to communicate with its clients each and every day. So, we feel like we know a thing or two about providing great service on the phone. In today’s blog, we’ll wrap up our list of tips for how to be an over-the-phone customer service master!

Here are four more:

1. Be sure to answer the phone quickly. These days, if a phone rings four or five times, a caller will often assume that there is no one available to help him/her. It’s important that you have either a live representative available or a prompt answering service that can direct the person’s call to the right department. You never want to give callers the impression that your business is closed or unavailable to provide any help.

We’re living in a fast-paced world. People are busy. Customers want excellent service. But they want it fast! Answer365.ca agrees. “Don’t leave your customers in limbo as they wait for someone to pick up your company’s phone,” advises the website, “A good idea is to say that your phone must be answered within two or three rings at most – otherwise you could lose a customer and a sale.”

2. Avoid saying “no”. Are you going to be able to do every single thing that every single customer asks of you? Of course not. But you’ll want to avoid as much speaking in the negative as possible. In other words, try to avoid telling your customers what you can’t do for them and stick to informing them about what you can do. On AabacoSmallBusiness.com, Katie Wilson advises that you always look for a way to help your callers.

“Even if you do not offer what they are looking for or cannot answer a specific question, find out what they are ultimately trying to achieve and see if there’s any way that your firm might be able to help,” she suggests, “Even if your company is not in a position to help the caller, you might be able to offer advice, refer them to a partner, or point them to a reliable vendor whom you have used in the past.”

3. Master your on-hold requests. While most customers expect quick service, they are generally aware that some matters take time. However, it’s important to let your caller know just how much time you will need. When placing a caller on hold, be sure to inform him/her of how long the hold time will be. It’s also a good idea to come back to the line regardless of whether or not you have completed your task.

Simply let the caller know that you may need more time. He/she will appreciate that you are respectful of his/her time. “Sometimes, things come up and you need to put a caller on hold,” says Answer365.ca, “When putting a customer on hold is necessary, be sure to communicate what you are doing, give a time estimate and ask for permission.”

4. Stick to the script. Especially if you are in the business of cold calling, it’s imperative that you have a script. You don’t want your employees to be all over the place with respect to what your company is offering. This will only serve to confuse potential customers and make your brand appear very unprofessional. A script will help to keep your team sharp and your company image consistent no matter who is representing it over the phone.

“Write a professional script that everyone in your business must adhere to say when answering the phone,” recommends Answer365.ca, “A simple example could be, ‘It’s a beautiful day here in Halifax at A&W Plumbing. This is Tim, how may I help you?’ Scripts like this may feel awkward at first for your employees to absorb, but having a cohesive approach to answering your phone is proven to make a real difference – all the major companies do it.”

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25 Feb

4 Great Over-The-Phone Customer Service Tips

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 25.02.16 by John Meloche

Woman wearing headset in office; could be receptionistIn yesterday’s blog, we discussed the topic of over-the-phone customer service. Naturally, it’s a lot different that providing customer service in person. Without the ability to showcase a smile, your interactions with your customers require the implementation of other techniques that will present your brand in the best light possible. Do you do a lot of business over the phone? If so, the following four over-the-phone customer service tips will greatly help with your interactions.

1. Keep background noise to a minimum. It’s easy for a person to get distracted when he/she has to compete with background noise while attempting to hear what you’re saying. It’s not only annoying, but it’s unprofessional. For the most part, customers understand that there is a lot going on in your office. But the noise should not be at a level that makes it difficult to have a conversation.

“Too much background noise can really make things chaotic for your customers,” says Answer365.ca, “A clean, clear sound on your end creates the impression of a clean, focused company – exactly what any business needs and wants to convey to their customers.” This is where cubicles for the members of your phone staff can come in handy. They help to block out the conversations being had in their surrounding areas.

2. Take legitimate interests in your callers. Just because you’re speaking to a customer over the phone, it doesn’t mean that you shouldn’t take measures to get to know him/her personally. Sometimes, touching upon small details can impress a person enough to thoroughly enjoy the business interaction and want to have more in the future. Small gestures can actually have big impacts. On AabacoSmallBusiness.com, Katie Wilson agrees that taking steps to make personal connections can go a long way.

“One of the best ways to set your business apart is to cultivate personal relationships with your clients,” she informs, “Others can create similar products and services, but they can’t imitate your customer service. Even if it’s simply said in passing, always acknowledge when callers share personal info.” She offers the example of a caller informing you of taking an out-of-town trip. Don’t just wish them a good vacation, she suggests, but ask where they are going!

3. Don’t eat and drink while talking. Do you really believe that your caller can’t hear that sip, slurp, crunch or chew? Keep in mind that sound is often amplified over the phone. What you think is a quiet, insignificant noise can actually be a loud nuisance to the person you’re speaking to. Play it safe and avoid eating and drinking when you’re on a call. Answer365.ca strongly advises this too.

“Unfortunately, your customers can absolutely hear it if you are drinking, eating, chewing gum or doing anything else other than clearly listening to their reason for calling,” the website informs, “Make a rule – and enforce it well: no chewing gum, eating or drinking during customer calls.” As part of your rule, insist that the people on your phone staff eat their lunches away from their desks. It will help them get the breaks they need, but also help to avoid any munching while working.

4. Be considerate of your caller’s mood. “What kind of business are you in?” asks Answer365.ca, “As industry professionals, we know that the reasons why a customer might be calling your business vary drastically. If you’re a plumber, for example, you may have customers calling you in serious distress. It’s important to keep in mind your caller’s mood – and be as excited, reassuring, sympathetic or empathetic as necessary.”

Be sure to check back for tomorrow’s blog as we conclude our look at ways to be an over-the-phone customer service master! And as always, the team at Synergy Marketing would love to speak with you on the phone about our amazing promotional products and how they can help to grow your company. Call them at 1-877-748-9884 between 9am and 5pm EST. You can also email us at info@gosynergygo.com and sign up for our Insider E-Flyer Program HERE!

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24 Feb

3 Phone Techniques That Provide Excellent Customer Service

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 24.02.16 by John Meloche

Pretty blond receptionist with radiant smile on the phoneProviding excellent customer service should be at the top of every company’s to-do list on a daily basis. Interacting with customers in friendly ways that endear them to want to continue supporting your business is simply a practice that should be commonplace. It should be ingrained in the minds of all of your employees so that the culture of your business is one known for its people-pleasing abilities.

And while providing excellent customer service should always be an essential part of your face-to-face interactions with your customers, it is something that should be carried over to the other ways in which you communicate with them. Take, the telephone, for example. Most companies throughout Canada interact with their customers over the phone. However, this form of communication comes with a few barriers.

Obviously, you can’t see the person on the other end of the line. Therefore, body language, facial expressions and hand gestures are out the window. Over the phone, you can’t communicate your pleasant nature through a smile. Or can you? Smiling, when speaking on the phone, can make a huge difference in the way your customer receives information. It’s just one of the many phone techniques you can use to provide excellent customer service.

Here are three more:

1. Watching your tone. The tone of your voice counts for a lot. Remember that without being able to see you, some of the things you say may be taken the wrong way by your customer. Therefore, it’s important that your tone of voice remains pleasant throughout the call. Again, this is where smiling comes in. Believe it or not, smiling while speaking on the phone can significantly impact how pleasant you sound to the caller on the other end of the line.

According to Answer365.ca, your tone always sets the tone. “Pay close attention to the tone of your voice,” says the site, “because customers pick up on it without visual cues that normally accompany social interactions. A good rule of thumb is to pick up the phone with an actual physical smile – studies show that your customers will be able to hear the difference!”

2. Being honest about your availability. Most customers can tell when they’re being lied to. That means that they can also tell when the truth is being told. There’s nothing wrong with being too busy to take a call. But it’s important that you inform your caller of a time when you’ll be able to return it. Be sure to stick to that time! On AabacoSmallBusiness.com, Katie Wilson advises that you be clear about when you can have your caller’s needs addressed.

“If you answer the phone yourself, be transparent and clear in terms of the availability of the person the caller needs to speak with,” she writes, “If they need to speak with you but you have to run out the door to a meeting in 10 minutes, let them know in a friendly manner and proactively confirm when you will call them back.”

3. Referring to your caller by name. It’s very important that you convey your respect for your caller right off the bat. Ask his/her name and be sure to use it throughout the call. “Guess what? We humans love the sound of our own name – it’s a scientifically studied fact,” reveals Answer365.ca, “A great way to bring the wow factor to your phone answering approach is to quickly find out your caller’s name – and then to use it right away.”

Be sure to check back for tomorrow’s blog as we continue to offer great tips for how to provide excellent customer service over the phone. And speaking of the phone, be sure to call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST to place your order for the promo gift of your choice! You can also email us at info@gosynergygo.com and sign up for our Insider E-Flyer Program HERE!

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17 Feb

4 Ways To Make Shoppers Cherish Their Buying Experiences

Posted in Customer Service, Synergy Suggestions on 17.02.16 by John Meloche

Woman hold with shopping bagIn yesterday’s blog, we discussed the concept of getting customers to celebrate your business. As you already know, most customers place customer service in a higher regard than the actual products and services they purchase. Of course, they wish for what they buy to be well worth their prices. However, the majority of shoppers want to cherish their buying experiences. What are you doing to ensure that your customers enjoy theirs?

Here are four ways to make shoppers cherish their buying experiences:

1. Make sure you have a well-trained staff. Remember that customers always judge a business by the representatives they come into contact with. The old adage that “one bad apple spoils the bunch” is true when it comes to your company. Having a well-trained staff ensures that each of your employees is on board with practicing the same excellent customer service practices. This will help to keep all of your customers happy.

“It’s important to make sure all of your employees, not just your customer service representatives, understand the way they should talk to, interact with, and problem solve for customers,” insists Alyssa Gregory on About.com, “Provide employee training that gives your staff the tools they need to carry good customer service through the entire customer experience.”

2. Be easily accessible. You’d be hard pressed to find a customer who actually enjoys waiting a long time for customer service. Make yourself easy to find. This gives customers great confidence that you can be depended on when they need you. It’s understandable, of course, that you can’t be available 24/7. So it’s important to provide a source of help during the times when you can’t physically do so yourself.

On ElegantThemes.com, Tom Ewer suggests that you create a help desk to keep customers happy. “Your customers will from time to time have unique situations that your FAQs don’t address,” he points out, “A help desk may be the right solution for you in this case. You can enable your customers to ask for help by getting the details of their problem and then having your team work with them to get the problem fixed.”

3. Implement the feedback given to you by your customers. It’s important to get feedback from your customers. But if you’re not taking what they say, considering it, then putting their pieces of advice into practice, it’s all a waste of time for everyone involved. Shoppers like to see that their opinions matter. And they will be greatly impressed if you make changes to your business based on the suggestions they’ve provided you.

“You need to do something with the feedback you receive from customers in order to make it useful in your customer service process,” says Gregory, “Take time to regularly review feedback, identify areas for improvement, and make specific changes in your business. Good customer service often comes down to consistently checking in with your customers and making sure they are happy with not only the products and services you’re selling, but also the process of purchasing, ordering, working with you, etc.”

4. Give them free gifts! Synergy Marketing provides Canadian business owners with the best promotional products in the business. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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16 Feb

3 Ways To Make Customers Celebrate Your Business

Posted in Customer Service, Synergy Suggestions on 16.02.16 by John Meloche

Happy shopping girls laughing and carrying bagsIt was quite a busy weekend in the City of Toronto! Firstly, the NBA All-Star Game came to town and brought with it a long list of celebrities who helped to turn the downtown area into a non-stop party zone. Secondly, Valentine’s Day was celebrated on Sunday, sending couples everywhere on dates to celebrate their unions. And finally, yesterday was Family Day – an extra day to enjoy time with loved ones.

Everyone, here at Synergy Marketing, certainly hopes that you enjoyed this past long weekend, no matter how you decided to celebrate it. But, as we begin a new work week today, we can’t help but think about some of the ways that we would like to continue celebrating. Of course, there should generally be a valid reason to celebrate something. So what does it take for customers to celebrate the businesses they work with?

Here are three ways to make customers celebrate your business:

1. Discover what your customers are thinking. It’s important to truly understand the needs of your customer base. Shoppers have great confidence in companies that know what they’re doing. One way to do that is to pay attention to buying trends and anticipate the needs of the individuals who enter your place of business. Don’t assume you know what they want, however. It’s important to find out from the source.

“The easiest way to get input from your customers is to just ask them,” insists Tom Ewer on ElegantThemes.com, “Some of your customers may seek out that ever present contact email address to share their thoughts, but many won’t. If you ask customers to directly to give you their opinion, many more will oblige. By collecting reviews, ratings and feedback, you can act on the insights shared.”

2. Regularly express your gratitude. All business owners should be very thankful for the customers they have. And all customers deserve to know that their business is appreciated. Don’t skimp on giving out “thank yous”. It goes a long way in growing your customers’ senses of loyalty to your brand. People like to know that their business is valued and that their support is appreciated. Showing your gratitude will keep customers happy.

On About.com, Alyssa Gregory discusses the important of expressing your appreciation of your customers. “Gratitude is memorable, and it can remind your customers why they shopped at your store or hired your company,” she writes, “Regardless of the type of business you have, saying thank you after every transaction is one of the easiest ways to start a habit of good customer service.”

3. Be able to answer questions before they are asked. When you truly know what your customers are thinking, you’ll be better able to provide them with solutions to problems they may not even have yet. How can you do that? Consider the questions you are asked most regularly and set up a “Frequently Asked Questions” page on your company website. Ewer believes that this is an excellent customer service practice.

“By targeting your customers, you looked at the things they share in common,” he writes, “This means that their experiences coming into your business may also be similar…This leaves you hearing the same questions over and over again…By creating a frequently asked questions (FAQs) section on your website, you answer those shared questions that customers have. In many cases, you should have answers to questions that new customers have not even thought of yet.”

Be sure to check back for tomorrow’s blog as we continue to discuss this topic. And don’t forget to contact Synergy Marketing to order promo gifts for your business. Call 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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