24 Jun
The Business Behind the NHL Draft SWAG
Posted in News, NHL, Promotional Products on 24.06.16 by John Meloche
Yesterday we discussed the NBA draft and the extraordinary value that promotional products bring to their brand. Well the same can be said for tonight’s NHL Draft. Yesterday’s blog really focused on the sentimental value created by these items, today let’s really focus on what it’s all about… dollars and cents!!
While these promotional items at their core resonate a lasting memory, they also serve as lucrative business strategy. These items help capture all the feeling behind these events and as a result they become wanted, not only by players, but by everybody. Draft hats are a great example of this. Kids look up to these players and aspire to become hockey players themselves. These hats allow them to enhance their imagination and can help them recreate their dream to become a professional player. Not only that but these hats can be a reminder; these kids are working towards a common goal: to wear that hat for real. This is a highly effective marketing campaign as according to nhl.com, overall merchandise sales gained 15% of the league’s revenue. It’s cited to say “growth was driven by strong category sales in lifestyle apparel, headwear, etc.” These promotional items contribute to a lot of growth and sales, and will continue to do so as long as their reputation is maintained.
The draft is a special time, it’s a chance to get your career started and make your dreams come true. These small items are the quintessential symbols for hope, perseverance, and hard work; all the ingredients needed to make your dream a reality. Good luck to all the draftees, congratulations on being able to finally wear that hat.
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