15 Jul

Discussing The Impact Of Our Most Successful Promo Gifts

Posted in Promotional Products on 15.07.14 by John Meloche

p-522-160x160With so many ways to promote your business, how can you tell which way is the best? At Synergy Marketing, we believe strongly in the power of the promotional product for several reasons. Firstly, promo gifts have staying power. They’re not like your average flyer or business card that often gets lost or thrown away. Secondly, they’re very useful. That means that recipients can incorporate them into their daily lives.

Thirdly, they’re inexpensive. When you compare your investment into promotional gifts to what it would cost to run an ad on television or radio, there really is no comparison at all! It’s incredibly pricey to try the latter. Promo gifts, however, offer business owners an amazingly cost-effective way to grow their businesses. Not to mention, promo gifts add that personal touch to your interactions with your customers that you can’t get through traditional advertising.

Oh, we could keep going. But we’re hoping that the point has been made clear that when you use promotional gifts to advertise your business, you’re practically guaranteeing yourself that you will end up reaping the rewards. On BusinessKnowHow.com, Tim Parker writes that “giving out promotional products is a great way to keep your name in front of past and potential customers.” But what gifts can help you to be the most successful?

Pens and other writing instruments. Parker places writing utensils at the top of his list of “most successful promotional items”. And we can’t say that we’re surprised. It wouldn’t be the first time that pens have been acknowledged as top-tier promo gifts. And that’s because of how useful they remain to be on a daily basis. Consider the impact that can be had on someone who uses a pen bearing your company name and logo on it each day. How could they ever forget you?

Apparel. Parker notes that hats and other outerwear are strong promo gifts because they basically help to advertise your brand to people other than your gift recipients. Our 100% Brushed Cotton Sandwich Hats are especially good ideas now that we are fully immersed in summer. Help your customers protect their eyes from the sun while showcasing the good name of your brand! It’s hard to go wrong with placing your company logo on something that can be worn.

Water bottles. Speaking of making it hard to go wrong, water bottles are perhaps, the perfect promotional gifts for the summertime. Last week, we blogged about “The Importance of Staying Hydrated All Summer Long”, pointing out the necessity of water in our daily lives. By handing out water bottles as promotional gifts this summer, you ensure that your customers get regular reminders of where to shop, while helping them to maintain good health.

Calendars. Calendars just may top the charts as “most effective promotional products ever”. Consider the fact that they stay up all year long. So when you hand out a promotional calendar, you are assured that, at least for the next year, your gift recipients will be reminded of your business on a daily basis. Of course, these gifts are best to give out at the end of each year, but there’s no reason to not stock up early!

Parker points out that business owners should avoid items that have short shelf life. Going for gifts that can be used repeatedly is often your best bet. At Synergy Marketing, our friendly and knowledgeable sales staff has a lot of experience helping business owners choose the right promotional gifts for their companies. Give them a call today at 1-877-748-9884 and let’s get you advertising your business the best way we know how!

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