21 Jan

Easy Steps For Effective Content Marketing

Posted in Synergy Suggestions on 21.01.14 by John Meloche

Steps to success metaphorIn yesterday’s blog, we began to take a look at an article by Mark Lerner on SocialMediaToday.com. In it, he explains that content marketing is a big part of what will bring your business success in 2014 and beyond. The key to such marketing is to ensure that you are utilizing the internet to spread the good word about your business – by not advertising.

As strange as that may sound, Lerner brings to light a fact about modern day advertising. Cramming sales pitches down people’s throats is not the way to go. Instead, it’s all about providing useful and interesting information that can engage would-be customers into conversation. Getting people to respond to your posts, pictures and comments online is the best way to attract new business nowadays.

In today’s blog, we’ll take a look at a few more of Lerner’s ideas on how you can become a top content marketer. If you’re not yet familiar with some of today’s online trends, it would certainly be advisable that you get yourself acquainted with them. Using the internet to your advantage is practically mandatory if you want your business to be successful these days. Here are some more ways how.

Blog Blog Blog. As if doing our very own daily blogging wasn’t proof enough that we practice what we preach, our blogs have often commented upon the importance of keeping your website regularly updated with interesting content. As Lerner points out, “hosting a blog on your website is the easiest and most effective method of boosting SEO, sharing your content, and ensuring that your site is live.”

He reminds us that with every new blog posted on your site, you give your business the opportunity to boost its rankings in web searches. He recommends blogging no less than two to three times a week and to make sure that you’re consistent. We’ve found that our blogs have worked wonders in gaining us more followers on Facebook and greater interest in our brand overall.

Repurpose Content. According to Wikipedia, a “white paper is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.” And according to Lerner, “writing a whitepaper can be a daunting thought.” He goes on to note, however, that the content you create through your blogs can be used for other purposes.

Creating a whitepaper with your blogs will enable you to better market your brand. “Combine a bunch of those wonderful blogs; add an intro, conclusion, and cover page and you’ve got a great and marketable whitepaper,” insists Lerner, “Stick that whitepaper behind a registration form and you’re armed with a great tool for lead generation…With an open mind and a little creative re-working, your content can easily be put to multiple uses.”

In tomorrow’s blog, we’ll conclude our look at Lerner’s tips for effective content marketing. As always, we’ll be providing our two cents for each pointer he doles out. And, as usual, we’ll be keeping our lines open to speak to you directly about how Synergy Marketing can help to boost your business with our fantastic promotional products. Simply call us at 1-877-748-9884.

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