26 Jun

Facebook Is Your Free Advertising Friend

Posted in Synergy Suggestions on 26.06.12 by John Meloche

In yesterday’s blog, we discussed a news story that reported that Facebook is beginning an initiative that will apparently force users into using @facebook.com email addresses. And while this news wasn’t exactly met with much fanfare – at least in the Synergy Marketing offices – it still must be mentioned that Facebook is as popular as ever.

“I’m not sure a day goes by without me checking my Facebook page,” admitted one of our reps, “It’s a way to communicate with so many people. It’s easy. It’s fun. And it makes sense. In many ways, it eliminates the reason to make long distance calls. I share stories and photos with family members and friends from all over the world using Facebook.”

It should go without saying then (although we have said it many times) that Facebook is an obvious go-to choice for business advertising. Totally free to set up, a business profile page is a great way to communicate with a larger audience of potential customers. Of course, we here at Synergy, have our very own Facebook page which we update regularly with blogs and other bits of information.

Sometimes our updates have to do with our business. They include information about new products or special limited-time discounts. Other times, we simply post photos, or provide little anecdotes based on current events and hot topics. The key, we have come to realize, is communicating and engaging others in conversations.

On Business2Community.com, Susan Payton writes that “it’s hard not to be lured in by the sheer opportunity it can provide for your business. But it’s important to understand how to use Facebook effectively.” So how can business owners use this wildly-popular social media platform properly?

Payton first recommends that you treat your Facebook profile like an all-in-one website. This may not be that easy to do as your website allows for you to provide much greater detail about products and services. But Payton notes that most online users would prefer to remain on your profile page than to have to click on another website.

While this may be true, we believe that it is imperative to include links on your Facebook page. For example, our blog posts show up as links on our Facebook page that take people directly to our website. It would simply not be space-effective to post an entire blog on the social media site.

That being said, Payton agrees that you should post links to press releases, media mentions and product pages on your website. At the end of the day, it’s all about generating more sales. In tomorrow’s blog, we’ll take a closer look at some other ways that Facebook can help you to build your business.

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