30 Aug

Filling You In On How To Promote For Free

Posted in Synergy Suggestions on 30.08.13 by John Meloche

ewtpyboFor the past three days, we have been examining a Chiara Fucarino article from ExcelLiving.com. Importantly, it fills business owners in on how to promote their businesses without going broke. Being creative seems to be the underlying theme to her tips. It doesn’t necessarily cost you a lot of money to advertise your brand, it just requires some creativity and effort.

Blog. Naturally, Synergy Marketing is big on this one. Our blog helps us to communicate with our customers on a daily basis. And as Fucarino insists, “The blogging community is huge.” Blogs full of helpful tips – such as this one – are very useful. But you should also incorporate interesting, well-written content on a variety of topics. We often like to speak on current events, sports and other happenings in our city in our blog.

“I quite enjoy your blog,” commented one of our clients earlier this week, “I like that you guys are always sharing advice that business owners can use to their advantage. You also write in a very easy-to-read way so it takes me no time to read your blogs every day. I’m no writer myself, but I can see why blogs are so useful. It makes people want to check out your website more often.”

Put your website on the radar. There are other ways to promote that website of yours. Online directories can be pretty valuable, says Fucarino. Registering your business with as many as you can find is always a good idea. She even suggests finding an industry association that will allow you to list your URL on their website. Exchanging links with other companies will help in a big way too.

Beef up your social media profiles. You likely saw this tip coming. It should come as no surprise that you need to have a Facebook page and a Twitter account. Millions of people all over the world use these social networking sites every single day. Why shouldn’t you? Keeping your profiles updated with relevant information will keep your target market interested. Be sure to be interesting in what you post, don’t just advertise.

“I tend to post a lot of pictures on my page,” reported our client, “I find that people leave the most comments when I do that. I find that when you’re not just advertising but you’re actually drumming up interesting conversation, you get more attention on social media. So I make sure to have a combo of cool news pieces, funny jokes, pictures and specials that you have to come into my store to get. And it works!”

Host contests and giveaways. “Who doesn’t love free stuff?” asks Fucarino. That’s exactly what we were thinking. Your promotional gifts can actually make great prizes for your contests and giveaways. At the very least, you can include them along with whatever product or service you plan on offering in your contest. Be sure to use social media to promote it. You’re bound to attract new customers!

Enjoy your weekend everybody! And be sure to contact one of our amazing sales reps at 1-877-748-9884 when you’re ready to decide upon the promotional gifts that are right for your business. There are many to choose from. And our staff is made up of experts at selecting the appropriate gifts for every business type out there. After all, it’s their job to boost your brand!

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