22 Aug

Finding A Personal Way To Publicize

Posted in Synergy Suggestions on 22.08.12 by John Meloche

Online promotion can certainly work wonders. As we pointed out in yesterday’s blog, having a presence on the internet is pretty much integral to the success of any business in today’s marketplace. On BusinessKnowHow.com, Janet Attard points out a number of ways in which business owners can utilize the world wide web to their advantage.

That isn’t to say, however, that the internet is the sole way in which an entrepreneur can promote his or her business at a low cost. Some business owners actually rely too heavily on the internet to promote their businesses. They forget that personal connections must be made and efforts should be placed in making direct contact with customers.

Attend meetings of professional groups. Attard recommends that you never neglect the one-on-one meetings. Making yourself known at important business events and seminars will be a big way to bring attention to your company. They also represent perfect venues for you to hand out your promotional gifts.

Who do you think will make the bigger impression? The entrepreneur with the business card? Or the business owner with the promotional pen? The pen will be used every day. The card will be lost, thrown away or stuck in a pile of other cards. We know from experience that this happens time and time again.

Attard reminds us to really pay attention to the people you meet at these business events. “Don’t forget to ask what the people you speak with do, and to really listen to them,” she writes, “They’ll be flattered by your interest, and better remember you because of it.” And that’s the key, isn’t it? To be remembered is to effectively advertise yourself.

Look for something unusual about what you do, and publicize it. What a way to make a great impression! In addition to writing articles, as we suggested yesterday, you may want to demonstrate your expertise in the flesh. Is there a way you can have radio or television cover an event of yours that helps you to showcase what your business is all about?

Sometimes it can be a charity event. Maybe you could run a contest. No matter what you decide, consider what type of attraction you can make out of your business. The more interesting it is, the better. And the more publicity you attain because of it, the more customers you will end up getting in the long run.

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