28 Aug

Finding Out A Few Free Promotional Strategies

Posted in Synergy Suggestions on 28.08.13 by John Meloche

images2On ExcelLiving.com, Chiara Fucarino poses the question “Did you know that 80 percent of businesses fail within the first 3-5 years?” That’s pretty harrowing information for young business owners looking to start up companies they’ve likely been dreaming about for years. Clearly, sufficient marketing efforts are necessary to not only keep a business going, but keep it successful.

The key, of course, is to grow. One of the reasons the promotional products at Synergy Marketing work for Canadian business owners so well is because of the connections that are made because of them. Promo gifts create a personal connection between giver and recipient. Customers who leave stores with free gifts often feel valued as a result of the gestures.

“It’s a pretty creative way to market yourself,” insisted one of our clients this week, “It tells the customers you appreciate them. But it also gives them a reminder that your store is the one to keep visiting all the time. The gifts live with the customers so it’s not like some business card they throw in the garbage. They help me to whip up conversations too, so I get to know my customers better.”

And while there are few advertising strategies that make personal connections the way promo gifts do, there are, of course, numerous ways to advertise. Fucarino understands that many entrepreneurs don’t have big budgets with which they can promote their brands. As a result, she provides a list of ways that business owners can market their companies for free.

Win awards. Easier said than done, right? Maybe so. But if you’re an expert in your field, perhaps there are ways to get your company noticed because of it. Such recognition, insists Fucarino, is bound to get your business some free exposure. Winning awards gives you bragging rights, she notes. And the publicity you get from the award you win may help grow your business in ways you never imagined.

Attend town hall meetings. It’s important to get your business recognized by its community. By offering insightful comments and solutions to problems in your area, you will earn the respect of those who live nearby, says Fucarino. Of course, these meetings also present opportunities for you to collect contact information of the people in your neighbourhood. Be sure to invite them to your place of business.

Give back to the community. It’s one thing to get to know the members of your community. It’s another thing to actually help it out. Host events and volunteer at others that are being thrown in your area. Encourage charitable organizations to promote the fact that your business is involved. Of course, there’s something in it for you. But there’s nothing wrong with giving back to those who need it most.

In tomorrow’s blog, we’ll continue to examine Fucarino’s list of tips. We find that the more we research such tips, the more knowledge we gain about our own methods of advertising. Of course, we hope that they’ve inspired you too. As always, if you’d like to speak to one of our representatives about ways that Synergy Marketing can help promote your business, simply call 1-877-748-9884.

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