11 Apr

Free Giveaways Astound And Amaze!

Posted in Promotional Products on 11.04.14 by John Meloche

Depositphotos_7220158_xsWho doesn’t like getting something for free? We all do. But that doesn’t mean people like giving things away for free. But here’s the thing. They should! Especially if you’re a business owner, the whole “give it away for free” thing can really work wonders for you. Many entrepreneurs only see the dollars and cents side of things when considering their marketing strategies.

And therefore, they see free giveaways as something that doesn’t make logical sense. “How am I supposed to make money that way?” some ask themselves. But, as we pointed out in yesterday’s blog, the entire concept of promotional products works heavily in a business owner’s favour. At Synergy Marketing, we’ve known this for many years as our products have helped to build countless relationships between businesses and their clients.

However, as Ideas4SmallBiz.com explains, freebies are excellent ways to promote your business whether they are promotional products or not. In yesterday’s blog, we outlined a few reasons listed by the site why giving away free stuff can work for your small business. Is there really something to the whole theory of “getting something for nothing”? Let’s review a few more reasons, shall we?

Customers are more forgiving when something is free. Is there a better way to overcome a disgruntled customer than to give him or her something for free? This works like a charm. Imagine waiting too long to be served at a restaurant. Then imagine getting a free round of drinks to make up for your long wait. Your freebies shouldn’t serve as excuses for poor service, says the website, but they are great ways to put smiles on faces where there were once frowns.

Positive Brand Association. According to Ideas4SmallBiz.com, “people love to get something for free, no strings attached. It makes them happy and brightens their day.” Quite simply, when you provide your customers with freebies now and again, they will automatically like your company more. Your gestures give the impression that your customers mean something to you. And, of course, they should!

Creates a buying habit. People are lot more likely to give your business a try if they have a sample of what you offer, says the site. If you provide positive experiences, your customers are bound to come back. What’s more is that they will be more likely to recommend your brand to others. The freebie you may have once thought of as a waste of your marketing money is actually a hook that can reel in a host of new customers!

In our many years of experience with providing Canadian business owners with promotional products, we’ve come to discover many interesting things about the “free giveaway” strategy. At the end of the day, it just makes people happy. And isn’t that what you’re in business to do? Of course, the plan is to make money. But the happier you make your customers, the more money you’re bound to make.

Promotional products work because they are functional. What you give out for free should be of some worth, of course. No one wants worthless garbage. And promo gifts couldn’t be more of the complete opposite of that. Useful and handy items that can be used again and again make the greatest promo gifts. Pens, key chains, water bottles, flashlights and so much more are available to you now. Call Synergy Marketing at 1-877-748-9884 to order today!

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