20 Jul

#Hashtag 2: How Do You Use Hashtags?

Posted in Small Business Advertising, Social Media on 20.07.16 by John Meloche

Now that we know what hashtags are, and how they work. Our attention now shifts as to how we can use them to optimize our posts’ reach. Let’s look at how we can use hashtags in an effective manner:

  1. Posting Relevant Hashtags. We mentioned before hashtags categorize tweets. They act as a social media organizer. Well when you make a post with an irrelevant hashtag, you’re essentially putting it in the wrong category. All that does is create confusion within the audience you’d like to reach. A disengagement is formed between your posts and your audience, and as a result you harm your reach. Moral of the story is, when your posting something, make sure you use appropriate and relevant hashtags. You’ll create more genuine interest that way and increase your reach.
  2. Not overusing Hashtags. While it may seem like it’s beneficial to use a lot of hashtags, it’s actually been proven to be detrimental to a post’s reach. Too many hashtags can send a poor vibe to your audience. Sometimes when people see an absurd amount of hashtags, they see it as a pathetic or desperate attempt to reach a lot of people. It can reflect poorly on your social media efforts and company.
  3. Use Hashtag tracking tools. There are now websites and apps dedicated to determining the effectiveness of your hashtags. These tools are designed to allow you to pick the most relevant and popular hashtags. They allow you to be more efficient and effective with your hashtags. Some examples of hashtag tracking tools are hashtagify.me, RiteTag, Tagboard, etc.

Hashtags can be extremely effective when used properly. There a couple of blatantly obvious things that you should avoid when using hashtags. However, with all the advanced social media tools present today, #hashtag optimization has become more realistic and easy to achieve.

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