22 Jun

Have Your Hottest Summer Yet!

Posted in Synergy Suggestions on 22.06.12 by John Meloche

This week, we have been taking a close look at a Steve Strauss article from the Bank of America’s Small Business Online Community website. As always, we have been adding our own bits and pieces of advice at it relates to ways that business owners can promote their companies throughout the summer season.

Contests, getting press and starting rewards programs are just a few of Strauss’ ideas. Of course, Synergy Marketing always recommends including the handing out of promotional gifts as a part of your advertising method. They help to garner what is often heralded as the best way to advertise: word-of-mouth promotion. But don’t stop there!

Ask for and get referrals. Referrals, as you may know, is among the top reasons that promotional gifts are such important advertising tools. Our clients commonly tell us that they increase their client bases through word-of-mouth promotion after giving out our gifts. Promo gifts, as you can imagine, are often well-received. So the word spreads!

It doesn’t hurt, however, to simply ask for a referral. Especially when you know that your customers are happy with your products and services as well as their experiences with your company, it only makes sense for you to ask them to tell others about it. Again, this is most often referred to as the best way to advertise a company.

Have a summer sale. Perhaps, Strauss has saved the simplest piece of advice for last. Shoppers love sales, plain and simple. They draw people into your store, creating a buzz and getting you attention. This means getting more customers who are likely to buy and not just peruse through your items.

Writes Strauss: “The secret is to take your products that are especially popular this time of year and have enough margins built in and offer them for less. Get the word out via signs, newsletters, flyers, ads and social media. Have a start and end date.” Good luck! And enjoy having your most successful summer to date.

For more information on how Synergy Marketing can help you enjoy your summer that much more, give us a call at 1-877-748-9884. Our Summer Sizzlers are probably the best items to select from during this time of year. We look forward to helping you make this summer your hottest one yet!

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