10 Aug

How Do Instagram Stories Affect Your Business

Posted in Small Business Advertising, Social Media on 10.08.16 by John Meloche

Recently Instagram released a new feature called “stories”, where people can post photos that only last 10 seconds on their profile. These photos are available for all of one’s followers to see. This feature has become extremely controversial due to it’s striking resemblance to another social media app: Snapchat. Yesterday we talked about Snapchat and how it could help your business, today we’re going to look at the Instagram story feature and determine where it should stand in your business.

There are currently a lot of mixed views surrounding the feature. A lot of dedicated Snapchat users aren’t happy with the duplication of the Story feature. Due to this mixed reaction, it would be safe to avoid the stories option on Instagram for a bit. Just maybe another week to let the tension die down. Another note, if your business doesn’t have Snapchat then you might want to use the Instagram Story feature as a trial for Snapchat. If you’re getting good engagement numbers on Instagram, then getting Snapchat might further help your business.

Now if your business is on Snapchat, and you’re deciding whether or not you should post more frequently on Snapchat or Instagram, or even if you should use the Instagram feature, then do a test run. Post on Instagram stories and evaluate your engagement, keep track of how many people saw your story and replied to it. After you’ve done this, do the same on Snapchat. Finally compare the two numbers, whichever platform is receiving the most engagement is the platform you should be using more frequently.

Now the Instagram Story feud is still at large. So waiting a couple of days before making your Instagram story debut would be ideal. That being said, Instagram stories do have the ability to bring a Snapchat-like vibe to Instagram, and thus gives the app an increased potential for success.

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