24 Aug

How Does Lead Generation Affect Your Business?

Posted in Uncategorized on 24.08.16 by John Meloche

Lead generation is the effective transformation of people into legitimate leads for your business. We’ve discussed its stance in the business world, but how does this digitalization actually affect your business? While the use of lead generation is a highly contentious debate, it can work seamlessly with your other means of marketing.

The acutal developing and gathering of serious leads is an extremely difficult task. But the various forms of lead generation can work in harmony with your e-commerce platform in specific. Lead generation can appear through email marketing and content marketing. Both can have a profound impact on your e-commerce platform, however they do so in different ways. Email marketing can provide a direct path to your website and promotes e-commerce sales. Promotional emails can contain links that can send customers right to a product’s purchasing page. What does this do? It provides customers with additional ease in performing e-commerce transactions. Not only that but it quickens the sales process in general. Email marketing looks at the purchasing process and aims to increase conversions on your website.

If email marketing focuses on conversions, what does content marketing do? Content marketing promotes e-commerce but doesn’t necessarily focus on the sales process. Instead it focuses on generating website traffic. Content marketing feeds off of SEO, and thus creates interest for your website via organic searches. By adding indexed pages to your website and writing about trendy topics, you increase your chances of being noticed through search engines. The goal with content marketing is to really bring people to the site and rely on the sales process to take over from there. It really acts as a spark that incites the sales process.

Lead generation is a great compliment to your digital marketing efforts. While the task of generating serious leads may be difficult to achieve, it can still serve as a benefit to your digital marketing campaign. Tomorrow we’ll revisit the conundrum that is gathering serious leads and go into depth about whether or not lead generation is worth it for your business.

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