08 Nov

How To Get A Leg Up

Posted in Uncategorized on 08.11.10 by John Meloche

If it’s one thing that all business owners have in common, it’s that they all want to make money. Who doesn’t? Strange thing is, not all business owners have plans set in place to make more money than they have been making over the past several years. It’s never a bad time to step it up a notch, so why not start thinking of ideas now?

Some business owners fear the worst, especially after they have just jump started their companies. When the bills start coming in, there is concern that there may not be any legitimate options left to outdo their competition. Sometimes getting the proper funding is the hard part.

The ever-informative website, eHow.com provides some insight on how business owners can get “a leg up on the competition”. Always excited to give advice to entrepreneurs who seeking greater success, we figured that we would share some of these ideas with you in today’s blog.

The first suggestion listed on one of the website’s articles is to “join your local Chamber of Commerce”. They note that this is often a step that business owners choose to avoid. Nevertheless, eHow.com insists that doing so is actually the best way that a business owner can gain proper exposure for his or her company.

Taking this step will lead an entrepreneur towards meeting new potential clients, attaining referrals from other business owners and getting better acquainted with important local power brokers. Not to mention, joining your local Chamber of Commerce is a cost effective solution to building a better brand name for your business.

“Go to networking meetings,” insists eHow.com. As you may have noticed from blogs of past, this is a recommendation that is echoed by business websites from all over the internet. Naturally, we here at Synergy, agree that entrepreneurs should take advantage of networking opportunities to meet with colleagues in their industries.

Of course, such meetings provide the perfect venues to pass along small promotional gifts to everyone you meet. This ensures that you are making good impressions that will last longer than those who simply hand out boring old business cards. Attending networking meetings, by the way, is also a “low-cost advertising strategy”.

Finally, eHow.com suggests that you “use the internet to boost your community image. Most chambers of commerce have great internet sites and the companies that use them, often find they are getting more business. There are great low cost ads. Sometimes the chamber does a ‘spotlight’ on a business and if you are active and involved, you have a much better chance of being chosen!”

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