05 Jul

How To Heat Up The Sales This Summer

Posted in Promotional Products, Synergy Suggestions on 05.07.13 by John Meloche

heatIn yesterday’s blog, we started looking at some savvy summer marketing tips listed by Rachel Hartman on Intuit.com. Naturally, it’s important to market your business all year round. But during the summer, you may need that extra push to pick up sales when they may usually be slow. The weather is hot, so why shouldn’t your business be hot as well? Let’s look at a few more ideas on how to make it so.

Make some noise. And we don’t mean turning the volume up on the radio or investing in a blow horn! It’s time to spread the news about your business at all of the events that the warm summer weather allows to happen. In fact, it’s a good idea to create an event yourself. If you have access to the parking lot of your business, you may want to throw a barbeque there.

Perhaps, you can use a nearby park to host a company party in an effort to generate as much buzz about your brand as possible. The event will be a great place to hand out your promotional gifts, reminds Hartman. Be sure to give out prizes as well. They don’t just have to be from your company. Your event will provide a great opportunity to partner up with other organizations.

Give discounts for spreading the love. We live in a social media world in case you were unaware. Jumping on Instagram, Facebook and Twitter is an important part of getting the word out about your business in modern day society. With that said, you may want to offer special deals to those who tweet you or comment upon your Facebook posts. Be sure to include hashtags, as well, to help grow conversations about you.

Go where the people are. Writes Hartman: “Take advantage of places that attract summer crowds, such as local festivals, outdoor shopping areas, and nearby beaches or recreational areas. Bring flyers to pass out or set up a stand and hand out water bottles featuring your company’s logo.” This is one of the best things about summer – there are more people out!

This is also why summer is arguably the best time of year to promote your business. It can also be argued that the summer provides business owners with opportunities that are the most fun to pursue. Be sure to put on your game face when going where the people are. And, by that, we mean a big smile! You are representing your business, so be sure to give the people you meet impressions that look favourably upon your brand.

Show customers your appreciation. This is especially important when it comes to your most important clients. It will go a long way to show them that you value them. Try not to lose touch and use the summer as the time of year when you reach out. “Take them to a baseball game or treat them to a round of golf,” suggests Hartman, reminding us that you may be able to deduct some of the costs during tax time.

You may also want to host a barbeque and invite special “V.I.P.’s” only. No matter what you decide to do, “your gestures will demonstrate that you’re thinking of customers this summer — and will be there for them when the season ends, too,” says Hartman. To discuss some of these ideas and how you can implement your promotional gifts as part of them, give one of our reps a call at 1-877-748-9884.

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