22 Jan

Branding Through Logo Merchandise

Posted in News on 22.01.14 by John Meloche

Your branding efforts are ultimately going to lead to your company’s success. Without branding you won’t be able to stand above the rest. You’ll simply remain as another product or service provider in the crowd and that won’t bring your company to the higher levels that you are dreaming of.

Logo Merchandise & Business Promotional Items

Logo promotional items bring your name into people’s homes where you want it to be. A simple pen, for example, may be used 100 times or more. This means that your company logo is being placed right in front of a potential client’s eyeballs at least 100 times. Not bad when you compare the price of placing 100 ads on TV, on a radio or using Google advertising.

Distributing business promotional items is one of the least expensive ways to get your name out there and recognized. It’s easy to get these items printed up and the results are amazing.

Let’s say that you are running a tax consulting business. Providing pens, fridge magnets, cups and even household tools with your name and logo on them will put your presence into the minds of people using the items – if even only on a subconscious level. The next time that person needs some tax consulting though, who do you think he will think of first?

Targeting a market

The idea is to get as many of these logo promotional items into the hands of people as you can. Smart marketing involves identifying your target market and then making sure that most of these promotional tools fall into the hands of those that would require your services the most.

In the case of a tax consultant, you’d want to target businesses or affluent individuals that need a consultant. Attending trade shows and home improvement events would be one way to distribute your logo merchandise to the right market.

Appreciate your existing customers

The clients and customers you have now are the lifeblood of your business.  Let them know just how much you appreciate their continued loyalty by offering them a special item. These small things can make an incredible difference when it comes to retaining existing clientele. When you have a chance, give a gift that bears your company logo on it to say “thank you” and to keep the promotion rolling.

Your logo is a direct reflection of everything that your company stands for. It’s the best marketing tool you have that can lead to name recognition within your community or even nationwide. Logo merchandise is the vehicle that you can use to spread your name far and wide and it works. In fact, reaching new and existing clients through branding has always worked and is one of those success factors that simply cannot be ignored by any company.

Business Promotional Items with Logos

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