18 Feb

Maintain Strong Promotional Practices

Posted in News, Promotional Products on 18.02.10 by John Meloche

Always willing to lend a helping hand to business owners everywhere, the Synergy Marketing Consultants Blog has been your one-stop source for everything entertaining and informative in the modern business world for months now. Since its inception in October of 2009, this blog has researched various entrepreneurs and other business experts online to bring to you the best in marketing and promotion advice.

Today, we take it back to December of 2001 just to prove to you that steady and smart advertising of your business will last for years. About a decade ago, British web designer Adrian Thompson began designing websites at a time when the technology was becoming increasingly popular. Today, it is hard to find a company without a website. So his advice on how to promote your business online can be very useful for any business owner.

Firstly, Thompson advises that you get listed. By getting your company into business directories, yellow pages and local business websites, you will expose your company to a widespread customer base. In many cases, getting these listings are free.

As he writes: ?Many of these will list your company for free, though some might require you to pay a small fee. This type of promotion is well worth the time and investment, as most people consult these publications when looking for a designer, plumber, electrician etc. You see the point.?

Furthermore, Thompson insists that ?it's now what you know, it's who you know.? Building up your list of contacts is essential to increasing your business. Word of mouth promotion can go a long way. So making as many connections as possible should always be a part of your plan.

Of course, Thompson advocates advertising but believes that big spending on billboards and the sides of buses won't necessarily be your best bets. He encourages owners to work within their communities through lesser expensive avenues like placing ads in local newspapers to target audiences in your area. Take time to research these publications though, so that you know which ones best suit your company's brand before committing to anything.

One of the pieces of advice that Thompson offers that we most like is the offering up of free promotional gifts. Says Thompson: ?Invest in some branded mouse-mats, pens, coasters etc to promote your business. Try to aim for items that executives would keep on their desks. Desk calendars are especially good for this purpose because they'll be in use for a whole year if you're lucky, and cardboard ones are fairly inexpensive.?

One of the advantages of providing promo items to clients over traditional business cards is that they are more likely to be kept in and in open view. Business cards, of course, are often placed in a wallet, desk drawer or even discarded.

Obviously, developing personal relationships with your customer base is always important. Interacting with them on a personal level is a great way to keep your clients loyal. Simple thank you cards can often make an impression that will last a lifetime. Implementing some or all of these tips will surely have a positive impact on your business. You can thank us later.

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