30 Oct

Make Your Company A Champion

Posted in Synergy Suggestions on 30.10.12 by John Meloche

In yesterday’s blog, a couple of our Synergy sales reps commented upon the seemingly-miraculous feat accomplished by the San Francisco Giants in winning the 2012 World Series. Noting that it took “resilience” to overcome the odds, our reps pointed out a few key traits of becoming a champion. These same traits should be found in any business owner looking to succeed in his or her respective marketplace.

Author Diane Conklin agrees. On SelfGrowth.com, she writes about the numerous ways that entrepreneurs can get their businesses to be recognized as “champions”. We live in a very competitive world, she writes, so naturally it’s important to come into work every single day with your game face on. No matter the industry you are in, it’s crucial to find ways to stand out from your competition.

The Giants, as we noted yesterday, were able to overcome the odds by believing in themselves and functioning as a unified team. The act of never saying “die” was a big part of what helped the team persevere through injuries, suspensions and six different games that could have been their last in this post-season. Conklin offers some ideas on how you can harness that “never say die” attitude.

Provide clear solutions for your clients and help them achieve their goals. Remember that your key objective should be to solve the problems had by your customers. Anything you can do to make their lives easier will go a long way in making your company a stand out brand. Conklin writes that it’s important that you focus on your customers’ needs.

“Provide quality solutions to what they want,” she insists, “Invest time learning the key objectives of each of your customers. The more you can help them achieve their goals the more valued you will become. Always under-promise, over-deliver.” Conklin points out that failing to deliver on what you promised is one of the biggest displeasures you can give a customer.

Unfortunately, many business owners make commitments that they cannot keep. Their intentions are good, of course, but when they don’t follow through, it leaves customers with bad tastes in their mouths – often permanently. Not all customers forgive easily. Make sure that you are always able to deliver.

Be creative and innovative. Avoid becoming complacent, insists Conklin. Providing the “same old same old” is bound to bore your client base. It’s important to mix it up a bit. Remember that there is no one way to sell your products or provide your services. As mentioned yesterday, the San Francisco Giants were able to capture their second World Series Championship in three years with two different lineups.

Don’t be afraid to change things up. As Conklin writes, “Constantly look for new ways to be a leader in your niche. Lead – don’t follow.” Figure out ways to keep your clients interested in the new and exciting things that your company has to offer. Tomorrow, we will have a special Halloween blog. But be sure to check back on Thursday for more tips on how to make your company a champion!

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