12 Dec

Making 2014 Your Most Lucrative Year Yet

Posted in Synergy Suggestions on 12.12.13 by John Meloche

businessman putting money on a piggy bankAll week long, we have been blogging about New Year’s Resolutions for business owners. Susan Ward of About.com has assisted us with a great list of tips for entrepreneurs to follow when it comes to settling on these resolutions. In today’s blog, we’ll conclude our look at this list in hopes that it will make your 2014 the happiest of happy new years!

Don’t make do, get a new one. Do you have office equipment that is outdated or simply won’t work? Working with old machines will only slow the progress of your work space. It’s time to get what you need and make your office run like a well-oiled machine. You may even be using equipment that is unnecessary. Is there a big fax machine taking up space in your office?

Many business owners will regard this tip as a costly one. But consider the costs that your business may incur if it doesn’t spruce things up around the office. It’s important to be up on the latest advances of technology. We live in a very internet-savvy world, so getting yourself better acquainted with online business practices will do your brand a great service in 2014. And that may mean buying up-to-date computers that work!

Drop what’s not working for you and move on. “All products aren’t going to be super sellers,” writes Ward, “all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique or a product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable.”

It may be time to simply move on from some of those business practices that you’re used to. Some business owners get stuck doing things that have never worked, but they are simply accustomed to doing those things. That’s what New Year’s Resolutions are all about! Make 2014 a year of new beginnings for you and your brand. Your re-energized approach to promoting your business may be just what it needs.

Make use of your promotional products. This particular tip may not have made Ward’s list. But it makes every list of tips given by Synergy Marketing. Our many years of experience have proven to us that when business owners hand out promo products to their customers, they work wonders! The generous gestures help to foster new relationships that last for years.

These relationships become loyal ones. Your customers will remember you more than they will your competition when they get to go home with useful products that are branded with your company name and logo. Give out the gifts that keep on giving to you all year round. Keep your brand name on their minds while giving them yet another reason to enjoy doing business with you.

To order the promotional product that is right for you, contact Synergy Marketing at 1-877-748-9884. Speak to one of our experienced and friendly reps today and find yourself the promo gift that will make 2014 your best year yet. There’s no bad time of year to hand out these gifts. But starting the new year utilizing this proven marketing strategy is a perfect way to ensure the picking up of your business.

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