28 Jun

Making Your Business Boom Online

Posted in Synergy Suggestions on 28.06.13 by John Meloche

market2In yesterday’s blog, we revisited the topic of marketing your business online. This is an important facet of any business in any industry. We all know that you need to have an easy-to-navigate website. We’ve also blogged ad nauseum about the importance of using social media sites such as Facebook and Twitter. But what else can be done to make the most of the internet?

Bell.ca offers up a number tips. We began looking at this list yesterday and would like to conclude our study of it today. One thing is for sure. Having a strong online presence is an essential part to the growth of your business. Utilizing the internet in all the right ways can help to foster substantial growth. And you want to be a leader in your industry, right? Well, here’s how you can make that happen.

Keep communicating with customers. One of the most important tips that must be reiterated time and time again is to make things all about your customers. They are obviously the most important aspects of your business. Without them, you’d have no reason to open your doors. That means keeping them in the loop and making them part of your decisions.

Send out email newsletters and request feedback. Highlight your products and services as well as your events and promotions, but also ask questions. Find out what makes them tick. Hold contests and offer prizes. Make things interesting at your place of business and get people talking about you. The bottom line is ensuring that customer satisfaction is always your main priority.

Use social media. Now, where have we seen this tip before? It is likely to pop up in just about every blog you read about using the internet to your company’s advantage. And why wouldn’t it? Social media networks such as the ever-popular Facebook and Twitter are free to use! If you’re looking for a cost-effective way to market your business online, social media is where it’s at.

As you may know, social media is truly about being social. The best way to advertise on these sites is to not bombard your friends and followers with advertisements. Instead, connect with your customers through engaging conversations. Post pictures, ask questions, tell jokes – these are all quick and easy methods of drumming up interest in your brand.

Measure, measure, measure! What sense does it make to put all of this effort into these online marketing strategies if you don’t measure the results? Bell.ca suggests that you use such measuring tools as Google Analytics to determine just how effective your marketing strategies have been. Once you have solid numbers, you’ll be able to make even better decisions for your company.

You should know how often people come to your website, what they are doing while on the site, how long they spend there and how many times people click on links to specific pages or promotions. Using the internet can be as fun as it is beneficial to your business. So review our last three blogs as many times as you need to. By using these online marketing strategies, your business is bound to boom!

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