25 Mar

Mastering Social Media To Boost Business

Posted in Synergy Suggestions on 25.03.13 by John Meloche

SocialNetworkingAs you may know, each and every blog that appears in the Synergy Marketing Blog is also posted to the official Synergy Twitter and Facebook profiles. We’re well aware that being up on our social media game is an important part of advertising our business. These two social media websites are among the most popular ways in the world for people to communicate.

That means that your business should be on Twitter, Facebook and a number of other social media platforms as they can help to spread the word about your brand. You don’t have to take our word for it. On About.com, Alyssa Gregory writes that social media is effective because it is not only easy, but fun for business owners to open and keep updated. She also provides tips on how to navigate through your profiles to make them as effective as possible.

Pick One Social Media Site to Start. If you are new to social media, try not to overwhelm yourself by logging on to several at the same time. Take things slowly. Choose one site to start with and focus your attention there before moving on to any others, says Gregory. We recommend Twitter or Facebook as they appear to be the most popular. They are fairly easy to learn how to use.

Create a Social Media Time Budget. Many business owners insist that they don’t have enough time in the day to run their businesses, let alone start up and maintain social media profiles. Gregory recommends that you create a time budget that will help you to schedule your social media. Even a few minutes a day will help you to connect with more potential clients. Give it a shot!

Use a Social Media Dashboard. Keeping with the time constraints issue, Gregory notes that social media dashboards like HootSuite, TweetDeck or Social Oomph can help you to manage your time. These tools help you to set up alerts, notifications and messages that can be scheduled to update so that you don’t have to do them manually.

Clarify Your Social Media Goals and Objectives. It only makes sense to have a plan in place before you jump online. Many people use social media for fun. But when you’re looking to promote your business, it’s important to be clear about what your goals are. Do you want to generate leads? Find business owners to partner with? Establish your yourself as an industry expert? Be sure to clarify your goals.

Outline Your Approach. There are so many ways to use social media to promote your business, it’s hard to determine which way works best. It’s all about mastering your intended approach, says Gregory. You can choose to be a communicator providing industry-related news. You could also present a mix of business and personal information to get followers and fans engaged in conversation.

Lurk and Observe. Watch the pros, says Gregory. Be sure to take a look at other business profiles to see how they are being used. Each profile will have unique features. It may be wise to learn how social media profiles are used before you go to town setting yours up. When you learn the “ins and outs” before deciding upon your approach, your online marketing strategies will be that much more sound.

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