19 Nov

More Business Boosting Holiday Marketing Tips

Posted in Synergy Suggestions on 19.11.13 by John Meloche

Holiday ProfitsIn yesterday’s blog, we began looking at an article by Alisa Bartash on DCMarketingPro.com. In it, she lists a number of suggestions for business owners to consider when it comes to their holiday marketing strategies. Interestingly, they begin with a steady focus on the type of audience your business has. Some business owners, believe it or not, run businesses without fully knowing who to market to.

However, during the holiday rush, your business will encounter more customers than at any other time of the year. This is the best time to truly get to know your clients, find out what makes them tick and do all you can to secure their loyalty for the long haul. In today’s blog, we’ll continue to take a look at Bartash’s tips to figure out how you can have your best holiday season yet.

Position your company. How do you want to position your brand and the products and services it is promoting in order to appeal to your target market? “Proper positioning can be the difference between losing business to a competitor and making the sale,” writes Bartash, “Make your target audience feel like they’ll be missing out if they don’t purchase your product or service from you.”

It’s important to give your customers a wonderful experience – not just a handy product. Make the people who walk through your doors enjoy their time while in your place of business. It’s the atmosphere and the interaction with your staff that will truly make the impressions necessary to gain their loyalty for years to come. What is it you can provide that your competitors cannot?

Answering this question will be an excellent step in the direction you want your business to go. Of course, that has everything to do with growth. And the more you impress your customers with great experiences, the better chance you give your company to succeed. When considering how to position your company, think of the ways you can make your customers enjoy their experiences, not just your products and services.

Spread the word and socialize. How many lists of tips have you read that exclude the use social media? Allow us to reiterate the importance of such social networking giants as Facebook and Twitter once again. These free avenues to spread the word about your business are utilized by entrepreneurs and everyday people alike each and every day. Don’t lose out by not taking advantage.

Make use of your social media pages to promote special offers, suggests Bartash. As your customers come through the door, you’ll want to dazzle them with the special benefits your company offers that your competition does not. Do you have any special deals and discounts going on? Are there extras that you can add to the purchases to make them more worth the while of your buyers?

Considering the tips provided over the past two blogs will surely work to serve your company well. As always, promotional products can be easily used to coincide with your marketing strategies to truly make the most of these tips. To order your promotional products, simply call up one of experienced and friendly sales reps by dialing 1-877-748-9884. We look forward to helping you with your happiest holiday season yet.

tags: , , , , ,

Comments Off on More Business Boosting Holiday Marketing Tips