24 Feb

More Business Tips For Elusive Entrepreneurs

Posted in News, Promotional Products on 24.02.10 by John Meloche

Yesterday on the Synergy Marketing Consultants Blog, we discussed a number of different tips that may help the introverted business owner get out into the world to promote his or her business effectively. With tips from Vancouver's Anne Brennan of Allegro Editorial Services from her article on GetCreativeShow.com, our blog was so well received, we thought we'd continue with more sound advice for the elusive entrepreneur.

To reiterate, good promotion is key to the success of any business. If you don't believe in your own business, then how will you convince others to believe in it? Keep in mind that word-of-mouth promotion is the best kind of advertising. If others are talking about you and how great your company is, it can be more fruitful and rewarding than the most expensive ad campaign.

As Brennan writes: ?Tell people what to say about you! Advertising will attract new customers, and reinforce in the minds of existing customers why they came to you in the first place.? There are many ways in which you can communicate with your client base, of course. One of her tips is to write a press release when you have news to share.

For example, if your company has achieved a significant milestone of some sort, be sure to tell the local media all about it. Did you recently break a sales record for your industry? Did you win a best customer service award? Did you sponsor a Winter Olympian? Anything that shows that your company is an industry leader is a good thing to write about. ?If it affects or reflects on the community, it's news,? says Brennan.

Make sure to create a headline that will capture the attention of your readers. Also, be sure to edit everything that you write, insists Brennan. Keep sentences simple, but logical. If your piece is not proofread, it will appear as if you haven't truly put any effort into making your company look as professional and presentable as possible.

If necessary, suggests Brennan, hire a professional to write and produce your presentation materials. Not everyone can be a clever and classy author. In addition to your press releases, a professional press kit can really help develop a strong image for your business.

In addition, one of Brennan's most interesting pieces of advice for business owners is to become comfortable with your last name. This tip, she directs specifically to female business owners.

She writes: ?To your western sensibilities, it may be disconcerting to see yourself referred to in print as 'Jones,' rather than 'Ms. Jones' or 'Janet.' But men are referred to that way all the time. If you want credibility, you must be professional. You must be comfortable with your last name and no title, especially in editorial coverage.?

Finally, Brennan recommends that you always be positive. Never inform anyone that you are downsizing or cutting back but instead explain that you are ?streamlining for greater efficiency, or repositioning your business to be more competitive.? Perception is reality, she writes. So whatever people perceive of you will become true.

Accomplishing each of these tasks is not something that can be done overnight. Growing a business, especially a new one, is no simple feat. But hard work and determination can make all the difference in the world. Follow these tips and success will follow you

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