08 Jun

Online Browsing Benefits The Masses

Posted in News on 08.06.11 by John Meloche

In yesterday’s blog, we examined the modern-day phenomena of online shopping. Essentially, it has become a necessary part of any business owner’s marketing strategy to have their products and services available for examination on the internet. In other words, if you’re not online in today’s business world, you’re sunk! Either that, or you’re up the river without a paddle – whatever analogy you like best.

On Monday, The Toronto Star‘s Dana Flavelle reported on the events of the STORE 2011 conference at the Toronto Congress Centre. The overriding theme of the event was that today’s digital technology provides retailers with the best opportunities to serve their customers…and not just sell them.

One of the great things about having your company represented online is that it provides consumers with the opportunities to contact you before even visiting your store. This immediate type of service helps for customers to get better acquainted with both your business and the products it offers.

Not to mention, your website’s ability to service the client will go a long way in determining his or her impression of your store. These days, many customers learn of a company and what it offers from social networking sites such as Facebook and Twitter. Gone are the days when a billboard or television commercial was all that was needed to sell someone.

In fact, when it comes to commercials, your customers can make the best ones! Today’s digital world allows for web-savvy individuals to post their own videos online through websites such as the incredibly popular YouTube. For example, at the conference, Melissa Schaefer of IBM global business services, described the rising popularity of “haul videos”.

These are videos that showcase everyday consumers discussing products that they have purchased and what their opinions of them are. Sometimes they demonstrate the products they have bought and discuss what they paid and how happy or disappointed they are in their purchases.

Needless to say, if these types of customers are not happy, it makes for the worst commercials ever! Of course, a happy customer can provide the best commercial available…and it’s free for your company to produce! It only makes sense to take advantage of the internet in order to make shopping at your store as beneficial as possible to your customers.

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