21 Aug

Online Promotion Works Wonders

Posted in Synergy Suggestions on 21.08.12 by John Meloche

Promote! Promote! Promote! A very simple mantra, we think – but one to live by, nonetheless. In our business, we know that promotion is key to the success of any company. That should go without saying, right? After all, how else will you know about a business if it doesn’t promote itself? In yesterday’s blog, we went over a few reasons why our promo gifts work so well.

Our low-cost way of making lasting impressions with your customers has worked wonders for decades. But, naturally, there are many other ways to promote your business that can work in conjunction with the handing out of promo gifts. Yesterday, we mentioned that we are “promotional junkies”, here at Synergy. So let’s take that one step further, shall we?

Readers of the Synergy Marketing Blog are aware that there is no shortage of advice in our posts. And this week is no exception. On BusinessKnowHow.com, Janet Attard writes about a number of low-cost ways that you can promote your business. We’d like to revisit her article to impart some of her ideas to you with our very own spin added to them.

If you don’t have a website, get one set up. Attard’s advice couldn’t be any plainer. And neither could our add-on to this tip. If you’re not online, you practically don’t exist. In today’s marketplace, most customers research companies and their products on the internet before visiting an actual store location. Not having a website prevents potential customers the opportunity to virtually browse through your goods.

If you do have a website set up – and you certainly should by now – be sure to keep it regularly updated. The last thing you want is for customers to think that you have nothing new going on. An untouched website is as good as a store that is out of business. If it looks like there is nothing new happening, you will likely never see new customers.

Write an article that demonstrates your expertise in your field. A great way to make use of your website and social media pages is to blog. It’s an easy way to keep your profiles updated and it showcases your professionalism. Here’s your chance to show off a little bit and gain both favour and confidence from prospective clients.

As Attard notes, you should even try to get your articles published. She advises that you should “be sure your name, business name, phone number, and a reference to your product or service is included at the end of the article. If the editor can use the article you get your name in print, and possibly get your contact information printed for free, too.”

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