17 Nov

Personalize Your Promo Gifts

Posted in Promotional Products on 17.11.11 by John Meloche

Over the past couple of days, we have been blogging about the great holiday items that Synergy Marketing Consultants offers its clients. These gifts have proven to both spread holiday cheer and create long lasting impressions on recipients who often tell others about the generosity and great service offered by the business owner who gave the gift.

Although our holiday collection is ideal for just about anyone celebrating the holidays, not all gifts are necessarily appropriate for all businesses. One of the key ingredients to making promo gifts work for you is choosing the right one. No matter the time of year, you want to make sure that the gift you give is both a memorable and useful one. The more the recipient is able to make use of it, the better the gift will promote your company.

A press release from PRNewswire.com earlier this month, explains that when greater thought is put behind a promo gift, its positive effects are longer-lasting. Media Relations Specialist, Kate Perkins writes that business owners should work a bit harder on wowing their clients this holiday season with gifts that give more of that personal touch.

Your gift, insists Perkins, should relay the type of image your company wishes to represent. Is it fun and playful or serious and professional? In other words, burger joints may want to give out different gifts than law firms. The gift should fit the brand. Naturally, it’s important to consider who the members of your target market are and choose a gift that can be personalized to their interests.

How can you personalize your gifts? If you are a printing company, a colourful calendar with your logo displayed each month may be the way to go, suggests Perkins. She reminds us that gifts that are “always within sight” are perfect ways to keep your business on the minds of your clients whenever they wish to place an order.

Do you have clients that you know regularly travel? Perhaps, a cell phone charger or a travel mug would be the best way to go. Perkins also reminds us that many people work in areas where they have a desk or cubicle. Desktop items are great for such customers. Your best bet, of course, is to get to know the people who come into your store so that you may better get to know what gifts they would like best.

Showing your customers that you are willing to get to know them personally will be a key factor in how much they appreciate your gift. Remember, it’s not just the gift itself that will bring your customers back. But it’s the thought that is put behind the gift that will really wow your clients. We’ll continue to take a look at this theory in tomorrow’s blog.

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