08 Nov

Promo Products Build Loyal Relationships

Posted in Synergy Suggestions on 08.11.13 by John Meloche

FL-603_BIG-160x160Naturally, Synergy Marketing advocates the use of promotional products to boost brand awareness. For decades, this marketing strategy has helped business owners all across Canada to gain greater reputations with their respective client bases. And why? Promo gifts help to build relationships. They are about so much more than advertising. Remember that they are useful items, so they are multi-purposed in nature.

“When a customer gets a promo gift, he is getting a real gift!” one of our staff members insisted this week, “So it’s not like some commercial. People really do use pens and key chains and knives and water bottles, so you’re giving them something of value when you hand these things out. Customers appreciate it. And they don’t forget who gave them those gifts. They help business owners to gain friends, not just clients.”

These “friends”, by the way, are the most likely to not only keep returning to your business but to recommend it to others as well. This is yet another great benefit to handing out promotional products. They often encourage referrals. Our clients regularly regale us with stories about how many new customers they’ve received thanks to others who have recommended them.

Promotional gifts also work as great incentives for your employees. Who said they were only for customers? As you are no doubt aware, keeping employee morale high is essential to the success of your business. Providing high-end promo gifts as prizes to contests or friendly in-office competitions is one way to go. Another is to have ample cost-effective gifts on hand as regular perks of the job.

Happy employees make for a productive staff. The positive energy also helps for you to have happy customers. It’s infectious. As Ann Houlihan points out on ElevatedLeadership.com, “as industries are going through changes and customers have a choice on which companies they will do business with, they are automatically drawn to vendors with upbeat, positive staff.”

It should go without saying that your employees are vital parts to your company’s success. The happier they are, the smoother things will run. And that, of course, leads to greater customer relationships. To reiterate, that is what it is all about. When you develop, grow and maintain relationships with your customers, you’ve set yourself up to be in it for the long haul.

“One of my favourite clients loves his promo gifts,” shared our staff member, “He has been handing them out for years. Instead of spending loads of cash on advertising strategies that may or may not work, he prefers to directly communicate with the people who enter his store. This strategy has helped him gain and keep more and more customers over the years. Going the promo gift way is a no-brainer, he says.”

Choosing the right promo gift, however, isn’t always a no-brainer. With so many to choose from, it may present a hard decision. It doesn’t have to be hard though. Our expert staff will happily help you choose the right gift for your brand. It’s as simple as giving us a call at 1-877-748-9884. We’re standing by to take the call that will take your business to the next level!

tags: , , , , , , , , , ,

Comments Off on Promo Products Build Loyal Relationships