17 Jun

Putting Smiles On The Faces Of Your Customers

Posted in Synergy Suggestions on 17.06.13 by John Meloche

Shopping!Putting smiles on faces – when it’s all said and done, this is truly the mission of every business owner. You can come up with the most elaborate marketing strategies in the world, you can spend tons of cash and you can offer the best products in your industry – but if you don’t put smiles on faces, none of it matters. Making your customers happy is job #1.

Any business owner will tell you that it’s easier to advertise to current customers than it is to ones you’ve never had. The best way to get new customers into your store is to have your current customers bring them in. And what’s the best way to do that? On Kissmetrics.com, Brian Honigman writes that it’s all about nurturing relationships. It’s about truly communicating with those who support your business.

This is especially true during an era when people regularly communicate with each other through social media. The last thing you want is for your customers to relay bad experiences they’ve had with your company through their Facebook and Twitter profiles. So what can you do to ensure your customers are happy? Honigman lists a number of important methods.

Treat your Customers Right – Genuinely Interact. According to Honigman, “Happy customers who get their issue resolved tell 4 to 6 people about their experience.” You want word-of-mouth promotion? Then be sure not to act as a “nameless of faceless business”. Instead, drum up genuine conversations and take interests in the people who visit your store. Remember names and begin to treat your clients like friends.

Don’t Come on Too Strong – Respect Your Customers. Remember that the key here is to develop strong relationships. So, like any other relationship, you don’t want to be too forceful during your interactions. You’ll have to go through some “getting to know each other” stages. Honigman reminds us that more than half of the customers who have bad experiences with companies tell others about them. Let’s avoid that.

Always Listen – Hear What Your Customers are Saying. Don’t forget that communication is a two-way street. You shouldn’t assume that you need to do all of the talking. Be sure to listen attentively to what your customers are saying, especially when it comes to their concerns. You’re the person who should be able to address such concerns and solve their problems. You can only do so if you are truly listening.

Continue to Satisfy – Offer Ongoing Support and Specials. Customer service over products and services – this is what customers want the most. Believe it or not, consumers want to enjoy their buying experiences no matter what products they are buying. This gives you great opportunities to grow your client base. Honigman suggests that you respond quickly and enthusiastically to customer questions.

You may also want to prepare yourself to offer special discounts and bonuses to provide further incentives to your client base to keep visiting you. If you want your clients to buy more from you, it’s important that they are able to enjoy doing so. Never lose sight of the fact that your job is satisfying the needs of your target market. It’s all about customer satisfaction.

Be sure to check out tomorrow’s blog as we continue to explore ways to make your customers happy.

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