09 Aug

Should Your Business Be On Snapchat?

Posted in Small Business Advertising, Social Media on 09.08.16 by John Meloche

We’ve discussed the benefits of social media and how social commerce is becoming more and more prominent within our business world. We’ve talked about the major social media outlets; however, we’ve neglected one: Snapchat. Snapchat is a medium through which people can send photos to each other. These photos can contain small messages and disappear in 10 seconds. In addition to this, people can post “stories,” 10 second photos that appear to all of one’s Snapchat friends. Now Snapchat is a very tricky option as it has a certain youthfulness to it that many businesses find hard to duplicate. The debate for businesses to have Snapchat is a contentious one but when managed properly, Snapchat can be a great asset for your business.

As I mentioned before Snapchat has a youthful aspect to it in the fact that messages literally disappear in 10 seconds or less. In addition to this, Snapchat has a very young audience. According to Statista, 60% of Snapchat’s audience are between the ages of 13-24. So what does that mean? It means that you can reach a younger audience over Snapchat. If your company targets people within that age group, then your marketing efforts can be intensified by promoting over snapchat. Snapchat is a great marketing tool that enables you to improve the selectivity of your promotional efforts as it essentially brings you right to a younger audience.

Another key Snapchat benefit is ease of communicati0n. Snapchat provides optimal means of one-on-one engagement. With Snapchat, it’s very easy to talk to individual followers. Not only that, but the pictures bring forth a more customized and reliable means of conversation. You can see when someone’s received a message and seen it too. You can develop more personalized messages as it’s easier to communicate with individual followers. What Snapchat really does is make you become more creative with your communication. It makes you become more people-friendly and better enables you to cater to someone’s individual likes/needs.

Snapchat is a very tricky medium, but when you take advantage of its key features, then you can claim a larger and more devoted user-base. Personalization is a characteristic cherished across any medium, Snapchat provides optimal customization and thus provides ample opportunity for success.

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