18 Jun

Simple Steps To Boosting Business

Posted in Synergy Suggestions on 18.06.12 by John Meloche

We’re just a few short days away from the summer season officially beginning. Here, in Toronto, where Synergy Marketing is headquartered, it has felt like summer for a number of weeks now. And we know that when the weather changes, so do people’s moods. In the case of cold transitioning into warm, those moods are usually good ones.

How to take advantage of such good moods? As a business owner, you are no doubt always thinking of ways to build your business. The truth is, it doesn’t matter if it’s summer time or not, it is always a good time to promote your business. On Yahoo.com, L.J. Pearce writes that getting your business well-known can be challenging, but definitely not impossible.

She lists a variety of ways that entrepreneurs can lure more customers into their stores. As always, we recommend that you consider these tips. The first step to promoting your business is taking the initiative to take things to the next level. You got into business to be successful, right?

Produce how to guides, leaflets and brochures. Why not share your expertise? It’s one thing to sell a product or offer a service. It’s another thing to declare that you are the best at what you do. Pearce suggests that you create guides based on your expertise in order to teach people what you k now.

Give these guides or leaflets out for free, never forgetting to include your business information. This will create both interest and awareness of your company, not to mention provide a shining advertisement for your products and services. They also make great companions for your promotional gifts!

Use social media. We’re sure that, by now, you know that this tip will probably appear on every business advice list out there. Don’t forget to keep your Facebook and Twitter pages regularly updated. But also use SMS and text messages to promote particular items or your business in general.

According to Pearce, “You can send messages for virtually nothing to your target market/potential customers. You could collect phone numbers yourself or buy lists for your target market/audiences.” Remember that it’s all about keeping in touch. Keeping in contact with your customers is a key to securing their loyalty.

Use stationery. Recommends Pearce: “Get everything you use or sent out branded, from paper to envelopes, the more the better, as they will seen by lots of people, possibly potential new customers and clients.” Check back for tomorrow’s blog as we round out this list of ways to boost your business.

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