20 Oct

Starting Your Business Off Right

Posted in News on 20.10.10 by John Meloche

Many of our clients express concerns about where they should place their money in order to ensure sound investments for their businesses. One of the reasons our promotional gifts work so effectively is because of their relatively inexpensive costs in comparison to other marketing and promotional avenues.

Where to place one’s money is an especially important decision for entrepreneurs are just looking to start their own businesses. In a special to Sun Media yesterday, Rosalyn Cronin wrote of the industries that people may want to consider when looking to get into business for themselves or expanding their current business into a new market.

According to Cronin, new business owners should “think green”. She believes that with environmental awareness consistently growing throughout North America, more consumers are expressing concerns over the impact that companies have on the environment. Consider the products you use in order to run your business.

Cronin encourages business owners to consider cleaning products, energy conservation, paperless offices, recycling and organic supplies for producing goods when starting anew. These are all areas that are ready to expand in the modern-day market. Keeping up with the colour theme, Cronin moves from green to grey.

Be sensitive towards “grey power”, she writes. Senior citizens are a growing demographic, even more so than children in Canada. Services that cater to the older population such as in-home nursing care are only increasing in importance. Providing locations with activities for the elderly are sure to find a large customer base.

Parental outsourcing is another growing industry. These days, parents have so many responsibilities that is it becoming increasingly difficult for them to handle them all. A lot of parents would be willing to pay for extra help with such things as buying groceries, helping the kids with homework, organizing and cleaning the home and of course, babysitting.

Pampered pets is another business that is set to boom. As Cronin writes: “Pets have become an integral part of the family, and family deserves special treatment. Owners now have their dogs professional groomed, their teeth brushed, and even taken swimming. Classes for obedience are side-by-side with social events for pooches.”

Finally, stay local, advises Cronin. Businesses that promote connection within the community are always welcome. From restaurants to wellness centres, such businesses help owners not have to worry about “what time your customer is waking up on the other side of the ocean.”

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