02 Jan

3 Ways To Make Your Resolutions Come True

Posted in Synergy Suggestions on 02.01.15 by John Meloche

Empty new year resolutionsHappy new year! Welcome to the first entry in the Synergy Marketing Blog for 2015. Firstly, we’d just like to remind you that our offices are currently closed for the holidays, but we will be opened bright and early on Monday, January 5th to serve you. We look forward to working with you in an effort to make this year your most successful one yet. Naturally, we’ve been blogging a lot lately about how business owners can grow their companies in the new year.

And now that the new year is here, it’s time to get off to making those New Year’s Resolutions of yours come true! But as Melinda Emerson points out on SucceedAsYourOwnBoss.com, “many people think resolutions are a waste of time.” She notes that this is likely because so many of us go about them the wrong way. It’s important to set goals that you can actually accomplish, she says. That’s the first step to going about things the right way.

“You’ve got to aim for something in order to move your business to the next level,” says Emerson, “However, don’t expect the stars every time. Remember those 10 pounds you’ve vowed to lose every New Year? Your goal may be too lofty, which makes you feel like resolutions are bunk. Do aim high, but within reason.” And with that, she provides three ways to make your resolutions come true.

1. Be Really Specific. Don’t just say that you want to grow your business. Give yourself a specific goal that you would like to achieve as a business owner. Then consider the legitimate methods you can employ to achieve those goals. Perhaps you need to hire new employees. Maybe you need to take advantage of a new marketing strategy. Whatever your plans are, be sure to know what the end goal is.

“You want your goals to be as detailed as possible,” Emerson advises, “Say how you want to grow it. Quantify how much you want to increase sales. The more specific you are, the better you can measure results. If you can use numbers in your resolution, do so. If you want to increase sales, include what this year’s sales were so you can easily compare.” If you don’t provide yourself with a specific goal, it isn’t all that likely it will be met.

2. Take Action. Too many people make plans, but fail to follow through on them. This has become the stereotype with New Year’s Resolutions. So be sure to write down a list of actions that you plan on undertaking in to order to see your plans through. Emerson suggests that you assign your tasks to the various members of your team and provide deadlines by which they need to be completed.

3. Review at Year-End. Now that 2014 is over, how well did your accomplishments for the year line up with the goals you set when it began? If you don’t know the answer to that question, it’s definitely time to start with some better record keeping. How else will you know how much you’ve succeeded if you’re not reviewing what you’ve attempted and what you’ve achieved? Emerson insists that by the end of this year, you’re able to clearly assess your success.

“In a year, look at those resolutions again and assess which you can check off your list and which you didn’t,” she writes, “Pay attention to those you didn’t achieve. What were the reasons? Did your team handle all the necessary tasks? Did your business shift focus? Use this information to guide you in creating next year’s resolutions. Pay attention to the progress of your goals throughout the year.”

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30 Dec

Promo Gifts Will Help You Have A Happy New Year

Posted in Promotional Products on 30.12.14 by John Meloche

keychain-132x132With this being our very last blog of 2014, we’d like to take this opportunity to wish you all a very happy new year. It is the sincere hope of the entire team, here at Synergy Marketing, that 2015 will be your most prosperous year yet. And naturally, we hope that you will invite us to be a big part of that! Our promotional products have helped many business owners throughout Canada have successful years of business for quite some time now.

“They helped me to have my best year yet,” one of our great clients informed us before the holidays, “They just gave my business a whole new reputation. I started with pens and moved on to water bottles, because I just found that the more use my customers were able to get out of the promo gifts, the better they liked them. Giving (the gifts) out helped me to get to know (my customers) better and they definitely got to liking me better too!”

In 2015, you will have ample opportunities to make better impressions on your customers. But it’s certainly a great idea to start the new year off with a bang by beginning with an all-new marketing campaign. Handing out promo gifts helps to build upon the advantage that you have over larger companies as a small business owner. By doing so, you’re building upon your personal connections and ability to interact directly with those who support your business.

“Handing out promo gifts has helped me to drum up conversations with the people that enter my store,” our client commented, “At first, I thought they were just going to be like ‘oh thanks’, but then I realized that their ‘thank yous’ opened them up to wanting to ask more questions or learn more about my business. Just as conversation pieces alone, my promo gifts have helped my business gain a better reputation.”

So how will you be gaining a better reputation in 2015? What promo gifts do you feel will be most beneficial to your client base? As you’re very likely aware, Synergy Marketing has quite the extensive catalogue. From the aforementioned pens and water bottles to key chains, flashlights, calendars and so much more, our product list just can’t be beat! As well, the quality of our gifts is top-of-the-line.

As important as it is to build personal connections with your clients with our promo gifts, it’s also important to provide them with reliable and useful items. Passing along easily breakable or noticeably poor quality products won’t be doing your business any favours. Your branded promo gifts are reflections of your brand. And that’s not just because they bear your company’s name and logo.

If your promo gifts are of high quality, they will connote that your business is one that only provides the best. How else will you be able to secure the loyalty of those who visit your place of business? At Synergy Marketing, we know the power of the promo product. And that’s why we insist upon providing the best in the business. Let’s work together in making 2015 the year when we build our business relationship!

Our offices are currently closed for the holidays. But we are back open for business on Monday, January 5th. In the meantime, we encourage you to peruse through our website to get an idea of the promo product or products that you would like to order to promote your brand in 2015. When next Monday comes, be sure to give us a call at 1-877-748-9884. We look forward to speaking with you. Until then, happy new year!

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16 Dec

5 New Ways To Promote Your Brand In The New Year

Posted in Synergy Suggestions on 16.12.14 by John Meloche

2015 new year2015 will be here in just a matter of weeks. And as people all over the world are preparing for the upcoming holidays, the majority of business owners already have their minds on what will take place when the holidays are over. As mentioned in yesterday’s blog, we all have our New Year’s Resolutions usually planned out in advance. That goes double for those who are looking to take their companies to new heights when the calendar changes over.

“New Year’s Eve and New Year’s Day mark a transition from one calendar year to the next, but they also signify a new period in the life of your business,” writes Jared Lewis on Chron.com, “The new year represents the end of one year, with all of its successes and failures, and the promise of a new year with all of its potential for success.” He goes on to note that having New Year’s promotions is one way to get your business off to a running start in the new year.

Readers of the Synergy Marketing Blog are well aware that there are practically countless ways to market a business. We’ve practically listed thousands over the years. However, there are some marketing strategies that are a bit more unique and inventive than others. When it comes to growing your business in the new year, going the unique and inventive route is probably the best idea. Lewis lists a few new ways to promote your brand in the new year. Here are five.

1. New Year’s Resolution. Nearly everyone has one, so why not take advantage of it? Lewis suggests that you use the first part of the new year to have a week long “New Year’s Resolution promotion”. This will encourage engagement with your customers as it can involve having them submit resolution ideas that will serve as entries into a raffle. “Allow paying customers to submit their idea, then provide them with necessary funding and resources to fulfill their resolution,” he suggests.

2. Getting In Shape. Arguably, the most popular New Year’s Resolution made by people year in and year out is to get in shape. So why don’t you help all these people to give it a shot? Lewis recommends that you have a promotion that surrounds this concept. “Depending upon the type of product you sell, it may be well worth your investment to pay for six-months to a full year of gym memberships for paying customers who purchase your products during the month of January,” he writes.

3. Party Promotion. What is the very first thing people do when a new year starts? If you said “party”, you’d be right! What better way to ring in the new year than with a countdown at a great party? Why not offer to promote a New Year’s party for a lucky customer? “A raffle or drawing will typically work best for this type of promotion so that everyone has an equal chance of winning,” Lewis informs us.

4. Out With The Old. The new year is all about new beginnings. Many people express that idea by getting rid of old clothes and reworking their wardrobes. Lewis suggests you take that one step further by stocking new products and getting rid of old ones. It’s time to give your company a fresh start. That doesn’t mean you should toss your older products. “Providing a deep discount to customers on old products will help bring deal-seekers into your place of business,” says Lewis.

5. Stock Up On New Promo Gifts. While this tip didn’t make Lewis’ list, you know that it always makes ours! During the holiday season, it’s a great idea to hand out holiday-themed gifts. But when the new year starts, you’ll want to get your hands on something new. Perhaps, you should consider offering up promo gifts that none of your clients would expect. Providing some pleasant surprises to your customers is a great way to begin 2015.

To order your new promotional products, call Synergy Marketing at 1-877-748-9884 today!

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