05 Jan

5 More Great New Promo Gifts To Choose From

Posted in Promotional Products on 05.01.16 by John Meloche

G468safe-1024x1269Are you looking to promote your business, get more customers and not pay a bundle to do so? Attach your company name and logo to a great gift that you can hand out to your customers! Show them you care and they will remain loyal. At Synergy Marketing, our experience has proven that this is a tried-and-true advertising strategy. And we provide the best promo products in the business!

Our list of great promo gifts continues to grow in 2016! In yesterday’s blog, we introduced some new products that are part of our Automotive line of gifts. In today’s blog, we’ll share some more great gifts that can come in handy as business-advertisers no matter what industry you’re a part of. Be sure to give us a call at 1-877-748-9884 to place your order for the promo gift of your choice today!

1. Beach Safe. Although this great gift comes in especially handy during the summer, when people are going to the beach, the cottage, the golf course or on a hike, it can be used year-round to keep your cards and other important valuables such as keys safe and secure. Equipped with a pull-string to keep secure around your neck or wrist, this Beach Safe promotional gift is definitely a winner! Only $3.95 each.

2. Back Scratcher/Shoe Horn. Promotional gifts are meant to give their recipients great feelings. But this particular gift does so literally! We’ve all had needs to scratch our backs on many an occasion. A back scratcher, such as this one, makes the perfect solution to the itchy back problem. This 2-in-1 gift, however, doubles as a shoe horn! So when you’re done scratching your back, you can easily slip on your shoes without having to do any major bending. Just $3.95 each.

3. Polarized Aviator Sunglasses. Sunglasses were once among the most popular gifts offered by Synergy Marketing. And there’s good reason for that. They’re needed all year round! During the winter, when all that snow can make it difficult to see while driving, a good pair of shades really comes in handy. And, it goes without saying how important sunglasses are during the sunny summer time. These great Polarized Aviator Sunglasses are only $30.00 each.

4. Carpenter Pencils. Perhaps, our most affordable promo gifts ever, the Carpenter Pencils go for just $1.00 each. Available in either black or yellow, these gifts make for the perfect cost-effective ways to advertise your business. Place your company name and logo on these gifts and hand them out to as many customers, clients and colleagues as you can. They are excellent for building your brand’s buzz!

5. 4 Piece Slate Coaster Set. We all use coasters for our drinks. Why not have people use coasters that bear your company’s name and logo? These great coasters allow for a one colour imprint which is also included on a great gift box. This elegant four-piece set of coasters also includes rubber protectors in order to prevent scratches. Another great addition to our high-end promo gifts, the 4 Piece Slate Coaster Set is $29.95. A two-piece set is available for just $19.95.

Don’t forget to call us at 1-877-748-9884 to order the perfect promo gift for your business today!

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29 Dec

3 Ways To Rejuvenate Your Company In 2016

Posted in Small Business Advertising, Synergy Suggestions on 29.12.15 by John Meloche

2016 growth chart, 3d render, white backgroundWith 2016 right around the corner, business owners from all over Canada will be looking to better the overall impressions of their companies. It would be surprising to find any business owner who didn’t have this plan as part of his or her New Year’s Resolutions list. In yesterday’s blog, we touched upon the fact that ditching old habits and taking better advantage of business events were two key ingredients to a more successful year.

In today’s blog, we’ll look at more ways to rejuvenate your company in 2016. Here are three:

1. Do your homework. You may not be in school anymore. But that doesn’t mean that your time for learning new things is over. It’s important for you to constantly study your industry. As well, it’s wise to be up on new trends and technologies. How else do you expect to keep ahead in your marketplace? Take some time during your holiday break to learn about what your competition may be up to you so that you can come up with ways to better their strategies.

On DouglasMagazine.com, Kerry Slavens writes that this is a worthwhile approach to bettering your business in the new year. “If your business is quiet during the holidays, take the time to catch up on your reading,” she advises, “Comb the Internet for ideas from inspiring sites like springwise.com or sit down with some of the year’s most influential business books for inspiration.”

2. Add creative content to your website. Your website needs to be updated as often as your storefront – maybe more often. It’s important to show your online visitors that your company is constantly up to something. Arguably, more important than your website’s design is its content. Start up a blog and have it written in an informative, yet entertaining way. Keep in mind that many company websites have blogs. Yours needs to be unique.

“Because many other companies are doing the same thing, it’s more important than ever that your content is highly useful to your target audience, unique and engaging,” says Jeff Kalter on SalesForce.com, “Create content that your company can be proud of, shows off your thought leadership, and your prospects will love.” If you don’t fancy yourself much of a writer, it would be beneficial for you to go ahead and hire a professional blogger.

3. Trust in your staff. Too many business owners think that they need to do everything on their own. As a result, they inundate themselves with work, but never have the time to get all of it done. If you need to hire competent staff members, begin your hiring process once the new year begins. But, if you already have a strong team, put more of your faith in the people you’ve hired to help you run your company.

“Get a smarter start on the new year by making a commitment to delegate or outsource those tasks that take you away from working on your business,” recommends Slavens, “For instance, do you need to do all of the social media yourself, or is it smarter to hire a savvy university student who can do it twice as fast, freeing you up to innovate, pursue opportunities and lead your team? The same goes for bookkeeping. Is your time worth more to your business when you are balancing the books or prospecting for new clients?”

Here’s hoping 2016 will be your most successful year yet! Happy new year!

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28 Dec

Making Better Impressions In The New Year

Posted in Promotional Products, Small Business Advertising on 28.12.15 by John Meloche

The words Time to Impress on a white and red clock telling you that now is the moment to persuade others and make a good impression to be successful and achieve your goalsWe certainly hope that you’re enjoying your holiday season! While the Synergy Marketing offices are currently closed until the new year, we haven’t taken time off from thinking about the ways in which Canadian business can grow their businesses. With the beginning of 2016 just a few short days away, we know that business owners all over Canada are thinking up ways to make better impressions in the new year. And how can you do that?

Ditch what hasn’t worked for you in the past. Some business owners are simply too stubborn for their own good. They refuse to assess their past mistakes in an effort to correct them going forward. What good is that going to do your business? Suck it up and realize that not every decision you’ve made for your company has been a good one. Start 2016 off fresh by getting rid of old habits that have never proven to be fruitful.

On DouglasMagazine.com, Kerry Slavens reiterates the importance of ditching old and unsuccessful strategies. “A clunky business strategy, a bad website design, an uncomfortable office chair, a broken printer?” she lists, “Why surround yourself with things that symbolize failure? Shred, refresh, rethink and recycle your way to a better frame of mind for you and your team.”

Take better advantage of business events. Simply showing up to trade shows, conferences and other industry events isn’t enough. It should be your goal to leave an impact everywhere you go. The point, of course, is to be memorable. Leaving a positive impression on everyone you meet can go long way in securing future business. On SalesForce.com, Jeff Kalter advises entrepreneurs to get more out of events.

“Events consume a lot of time and money,” he reminds us, “It’s essential that a trade show or conference goes off without a hitch. Because of this, hours go into creating the perfect trade show booth or conference hall to wow visitors. Time goes into preparing speeches and choosing appetizers for receptions. In the rush to the event deadline, sometimes the overall objective is forgotten.”

At Synergy Marketing, we also highly recommend that you bring your company’s promotional products with you to all of the events that you attend. When it comes to leaving positive impressions and being memorable, few things provide more success in those areas that promo gifts. Branded promotional items not only add value to a recipient’s life by coming in handy on a daily basis, they provide excellent reminders of who to do business with.

Our offices open up bright and early on the morning of January 4th, 2016. We’d love to hear from you in order to discuss the promotional products that would work best in advertising your company. If you have plans to attend trade shows and conferences in the new year – and you certainly should! – then it’s wise to carry along promo gifts that bear your company’s name and logo.

We have so many to choose from. Pens, key chains, flashlights, wine stoppers, ear muffs, knives, tools and so much more! Be sure to give us a call at 1-877-748-9884!

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23 Dec

Wishing You The Happiest Of Holidays!

Posted in Promotional Products, Synergy Suggestions on 23.12.15 by John Meloche

Holidays greeting card with abstract doodle Christmas ball. Vector eps10 illustration. Happy HolidaysOn behalf of the entire team, here at Synergy Marketing, we would like to wish all of you a very Merry Christmas, Happy Hanukkah and the very best for the new year! Each and every year, at this time, in our last blog post before the holidays officially kick off, we also give thanks to the many customers who have helped for Synergy Marketing to grow over the past year. We’d like to take this opportunity to thank them once again!

It means a lot to us that you would entrust our promotional products to help your company grow. For many years, we have been championing the use of promo gifts to boost small Canadian businesses because we know they work. Not only are they a lot more cost-effective than traditional modes of advertising, but promo gifts help to develop personal bonds between business owners and their customers.

In 2016, we hope to enjoy a continued growth of our relationships with our customers and also an ongoing ability to claim that we are helping small businesses to grow all across this great country of ours. One thing is for sure – the power of the promo gift will continue well into the new year and beyond! If you have not yet taken advantage of this tried-and-true promotional strategy, we strongly encourage you to make it part of your New Year’s Resolutions.

Here are just a couple of suggestions for you to consider in 2016:

USB Car Chargers. In 2016, one trend that is sure to continue is the frequent use of the smartphone. As a result, people will always need places to charge their phones. The thing is, people regularly forget their chargers at home. Our new USB Car Chargers are excellent gifts for just about everyone who has a smartphone – and that’s just about everyone! At only $4.50 each, they make very affordable ways to advertise your brand name.

Wrap Around Earmuffs. These promo gifts not only make for the perfect wintertime advertisements, but they are arguably the best kind of promo gift you can hand out. Why? When your customers wear these earmuffs, they become walking billboards for your brand. Wherever they go wearing them this winter, people will know of your company. Not to mention, they’re awesome!

They are adjustable click-to-fit earmuffs that are made with soft fleece fabric. They also happen to be water resistant and seam sealed so that moisture and wind is kept out. As well, they can be folded up for easy storage. The price includes the printing of your company logo on both the left and right sides of the earmuffs. At only $19.95 each, the Wrap Around Earmuffs make the ideal new year hand out!

The Synergy Marketing offices will only be open for a short time today and then we close until the new year. Please feel free to give us a quick call at 1-877-748-9884 to discuss the promotional gifts that we can get to you in the new year to help make it your best one yet. Our office re-opens bright and early on the morning of January 4th, 2016. Until then, we hope you have a fantastic holiday season!

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