25 Aug

Should Your Business Be Using Lead Generation?

Posted in Small Business Advertising, Synergy Suggestions on 25.08.16 by John Meloche

Now we intrude on a very heated debate in the business world. Should your business use lead generation? Throughout this blog we’ll be exploring both sides of the argument. We’ll be exploring the advantages and disadvantages of lead generation. The question now is, is lead generation a valuable service or disservice to your business?

Let’s explore its benefits first. Yesterday we mentioned how it’s a great compliment to your digital marketing efforts. Well that’s true, lead generation has been proven to increase the effectiveness of your digital marketing campaigns. It’s an ideal tool for expanding your e-commerce platforms. It further justifies the implementation of e-commerce platforms as it essentially enhances your online marketing presence. We mentioned the ways in which email and content marketing feed into your company’s digital marketing efforts. They both ease the online shopping process and thus further enhance your company’s digital marketplace.

With all this being said, there are always pros and cons to anything. The cons may be somewhat overwhelming for lead generation. These cons typically relate back to one extremely prevalent issue: finding serious leads. According to the B2B Technology Marketing Community, many B2B marketers have expressed their biggest challenge as “generating high quality leads.” Finding quality leads is extremely difficult. Many of your leads gathered from lead generation are not sales ready. The majority of leads you find, will likely be dead ends. That’s the main problem with lead generation. That inconsistency amongst leads is such a huge deterrent for businesses. Certainty is something you cannot get with lead generation, and that ambiguity creates doubt about whether it’s worth the cost.

Lead generation is an anomaly to say the least. It has the potential to be extremely effective, or it can be a bust. It’s a high risk, high reward marketing medium. So depending on how comfortable your business is with taking risks, it may or may not be ideal for you. If you have the resources, you’re confident in your leads, and you have patience, then lead generation could be good for you. It’s is a big mystery, but some businesses have cracked the code to lead generation success, can yours?

tags: , , , , , , , ,

Comments Off on Should Your Business Be Using Lead Generation?