18 Aug

3 More Ways To Attract Back-To-School Shoppers

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 18.08.15 by John Meloche

Education and back to school concept: stack of textbooks, desktop globe, calculator and other school/college objects isolated on white backgroundIt’s back-to-school season! Sorry kids, but there’s no way around it. This doesn’t mean that there aren’t several days of summer left. There’s still plenty of time to soak up the sun and enjoy all of the season’s exciting events. However, in a few weeks, classes will commence and students and teachers will resume their non-summer lives. As a result, back-to-school shopping is all the rage right now.

What is your business doing to capitalize on this annual tradition? In yesterday’s blog, we revealed some sound back-to-school marketing strategies. You’ll notice that industry experts don’t recommend shying away from utilizing social media to put the word out about your brand’s new marketing campaign. There are, of course, many other ways to attract back-to-school shoppers.

Here are three more:

1. Create a back-to-school video. There are few things that pique the interest of internet-surfers more than interesting videos. Creating one that advertises your company’s new marketing campaign may be the best way to attract new customers seeking back-to-school deals. The popularity of such sites as YouTube cannot be understated. But as Ruth Arber of AdWeek.com points out, other social media platforms can come in quite handy in this regard.

“If you have video assets, use Facebook and Twitter’s auto-play video formats to drive high engagement and video views,” she informs us, “Then re-engage users who watched your video content with a website tweet or link quote, that brings them to a site where they can browse more specific products.” Evidently, the use of social media and your company website is of paramount importance to back-to-school marketing plans.

2. Always consider the kids. Yes, it’s the parents that will be doing most of the shopping for their young school-bound children. But it’s important to remember that, in many cases, it’s the kids who will be influencing their parents’ buying decisions. Your marketing campaign should be student-focused. When you meet their needs, you encourage them to get their parents to spend money in your store.

You don’t have to take our word for it. On SocialMediaToday.com, Mark Cooper makes this point pretty clearly. “It’s not only adult shoppers who are getting savvier,” he reveals, “Moms with kids between the ages of 6 and 17 are highly influenced by their offspring. Marketers need to not only appeal to parents, but also to their kiddos. Run campaigns geared towards students so they ask for your products by name.”

3. Give out back-to-school promo gifts. A few weeks ago, our blog listed some of the best back-to-school-themed promotional products that Synergy Marketing has to offer. Among them are the 5 In 1 Ruler, the Retractable Mouse Pad and the Memo Pad with Pen. All great items that can be used in the classroom, our promo gifts are excellent ways to endear customers to your brand. These gifts, in particular, are especially appreciated during this time of year.

Please feel free to give us a call at 1-877-748-9884 to further discuss the promo gifts that can best help to boost your brand during this back-to-school shopping season. As always, our sales team is happy to answer any questions you may have. Learning is what going back to school is all about, isn’t it? Furthering your education about how to effectively market your brand is what Synergy Marketing is all about. Talk to you soon!

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17 Aug

3 Sound Back-To-School Marketing Strategies

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 17.08.15 by John Meloche

Back to school concept with apple and booksLast week, our blog touched upon the fact that we are entering into the back-to-school season. This week, there is no denying it. We’re just a few weeks away from classrooms becoming packed again. So your business should be doing all it can to cash in on this very important time of year. Naturally, both students and parents need to prepare for the back-to-school season. And let’s not forget about those teachers either!

What can your business do to invite more customers through its doors, as they prepare for a new school year to start? As we mentioned last week, you don’t necessarily need to sell clothing or school supplies to get in on the action. Tailoring your latest marketing strategy to suit the needs of all those impacted by back-to-school (and that’s a lot of people!) will be an important step in growing your business over the next several weeks.

Here are three sound back-to-school marketing strategies:

1. Get mobile-friendly. It should come as no surprise to you that most people surf the internet using their smartphones in order to find the latest deals and discounts. It’s important for your company website to be mobile-friendly in order to launch a campaign that can be easily located on these popular devices. Before beginning any new campaign, it will be pretty important to be able to utilize your mobile-friendly site in order to expose it.

“Almost two-thirds of smartphone owners plan to use their devices to help them in their shopping,” writes Erik Sherman on Inc.com, “They’ll look for pricing, coupons, and ads. If you don’t have a mobile-friendly site and haven’t begun to make effective use of local shopping aids like the free tools in Yelp and online maps, now is the time to start. But we’re in prime time for school shopping, so don’t waste a minute.”

2. Don’t sleep on social media. It should also go without saying that we live in a Twitter-happy, Facebook-friendly, Instagram-loving world. Are you utilizing these social media platforms to communicate with members of your target audience? According to Ruth Arber of AdWeek.com, you should be targeting the platforms that are most popular with the student population. Instagram, she says, is a winner with teenagers.

“Instagram is the most popular social network amongst American teens, according to eMarketer,” she reveals, “Create beautiful content for key products, such as laptops, bags, room décor, and accessories, to engage teens.” Arber also strongly advocates for Twitter. “Target users who have been tweeting about going back-to-school or planning for back-to-school,” she highly recommends.

3. Don’t shy away from discounts. It’s hard to argue the power of the almighty percentage sign. What customer doesn’t like a discount? With so many shoppers out and about looking to prepare for the new school year, you’ll have a lot of competition. Why not do your part in attracting customers away from your competitors by offering discount prices? According to Sherman, this is what back-to-school shoppers really want.

“The biggest destination (91% of shoppers) will be discount shops and value department stores,” he informs us, “People want to get all they can at lower prices. About 45% of shoppers will try office supply stories and one-third will head to dollar stores. Maybe that’s because almost half of the parents still feel that the economy is in a recession.” He goes on to suggest that you should utilize your website to sell discounted products to make life easier on your customers.

Be sure to check back for tomorrow’s blog as we continue to unveil ways to attract more customers during the back-to-school shopping season.

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