10 Aug

3 Ways To Market Your Brand Around Back-To-School

Posted in Small Business Advertising, Synergy Suggestions on 10.08.15 by John Meloche

back to school tags reflected, abstract vector art illustration; image contains transparency and  opacity mask Last Friday, we listed some of our favourite back-to-school-themed promotional products in our blog. With the beginning of a new school year just a few weeks away, it’s important to consider the various ways that you can help your business attract more customers who are preparing for it. Naturally, Synergy Marketing highly recommends the handing out of promo gifts that may help people make the transition back into school.

But, we also recommend coming up with a marketing strategy that will encourage more people to visit your store to begin with. Keep in mind that the back-to-school season doesn’t just affect students. Parents, teachers, babysitters and pretty much everyone else who experiences changes in their daily lives once September rolls around each year need your help. Is there a way your company can help with the transition?

Here are three ways to market your brand around back-to-school:

1. Start a back-to-school campaign on social media. It should come as no surprise that your Facebook and Twitter accounts can be used to help you promote your new campaign. As always, social media profiles help to spread the word about your business by involving friends and followers in conversations. Posting a question as simple as “How are you preparing for back-to-school?” may even help to spark an idea that you can take advantage of.

On Care.com, Rachel White encourages the use of social media to get your back-to-school campaign going. It’s a great way to connect to parents and students alike. “Use technology to your advantage at this time of year,” she advises, “Social media outlets are the perfect way to let parents know you are there for them. Host open events, and send invites and connect with customers and potential clients in real-time.”

2. Create a back-to-school tie-in. You may be thinking that the products and services that you offer have no ties to the back-to-school season. But that’s not actually true. There are always ways to help people who are affected by this time of year. For example, if you own an auto body shop, you can create a campaign that involves you offering a discount on car maintenance services for students and their parents.

Perhaps, you could simply ask your customers to show school pictures of their children to take advantage of the deal. Just be creative! On About.com, Susan Ward offers up a few other examples. “A business selling cleaning products might back to school market its products as great for cleaning dorm rooms and sell a special ‘studentpak’ of products,” she offers, “A watch repair business might run a ‘be on time for school’ special.”

3. Target those teachers. When thinking about back-to-school marketing campaigns, it’s important to consider the needs of our educators. “Teachers are another great group to target with your back to school marketing ideas if your products or services are appropriate,” writes Ward, “Many of the marketing ideas that apply to parents will also work for teachers.” She goes on to provide a few worthwhile ideas.

A “car detailing business could offer a special package for teachers only”, she suggests. As well, “an educational supply store could offer teachers memberships or discount cards” and “a restaurant could offer teachers only a free dinner entrée during the first month of school.” She goes on to remind business owners to consider the needs of their respective target markets when thinking up ideas to market their brands around back-to-school.

Don’t forget that to get your hands on some great back-to-school-related promo gifts, you can call Synergy Marketing at 1-877-748-9884!

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07 Aug

4 Great Promo Gifts For Back To School

Posted in Promotional Products on 07.08.15 by John Meloche

img-exc-binder-1-logo-1024x1269Dare we say it? Okay, we know that we’re still in the first week of August and that there’s plenty of summer to still go around. But, business owners all across Canada need to be aware of a very special time of year that’s coming up in a month. Yes folks…it’s almost back to school time! For students everywhere, this may come as dreadful news. Summer feels like it’s only just started, right? But for business owners, it’s time to prepare!

Naturally, the back to school section of the calendar – which has pretty much begun – is a time when business owners can create all types of sales events to bring in extra revenue. Not only will school be back in September, but shortly after, the weather will begin to cool off. That means everything from school supplies to clothing can be part of your back to school promotion. But there’s one other thing that you don’t want to forget.

And that’s changing up the type of promotional gift you give out in the coming weeks. Now marks the perfect time to get your hands on promo gifts that the average student, teacher or even office worker can use to his or her advantage. Timing is everything. And our experience has shown us that back to school-themed promo gifts work best during this time of year. And Synergy Marketing has plenty to choose from!

Here are four great ones:

1. 5 IN 1 Ruler. We just love our multi-tool gifts! And your school-bound customers will too. The 5 IN 1 Ruler is a 12” ruler that comes with two pencils, an eraser and sharpener all in one unique, compact design. At only $1.95 each, these awesome gifts are a steal. Of course, there is space for your company’s name and logo, making this handy school supply a great way to promote your brand all throughout the school year!

2. Retractable Mouse Pad. Students use their computers every day. They don’t even need to be in school for that to be the case! So giving out a mouse pad as a promo gift is definitely a safe bet. This gift isn’t just any mouse pad, however. The aluminum Retractable Mouse Pad is one of our coolest gifts as it can be rolled right up after use, making it incredibly convenient for travel. The price of $7.99 also includes a great gift box and one location imprinting.

3. Padfolio™ Executive Binder. All students need binders. Just imagine the impression you’ll give when you decide to hand out our amazing Padfolio™ Executive Binder to select customers who you’re really interested in impressing. Just $10.00 each, these gifts also make excellent offerings for the parents in your staff. They will greatly appreciate the help you’re giving them in sending their kids back to school well prepared.

4. Memo Pad with Pen. This great back to school gift is actually a cool box that is filled with memo pads and six differently coloured sticky tabs. As well, it comes complete with a recycled pen. Excellent for jotting down quick notes and reminders, the Memo Pad with Pen is one of our most useful and practically promotional items. The price of just $6.95 includes one location imprint of your company name and logo.

You can find all of these gifts and many more in the Desktop section of our website. As always, the Synergy Marketing sales team is awaiting your call at 1-877-748-9884. So if you’d like to discuss any of the gifts that we offer, they’d only be too happy to do so with you. Back to school is closer than you think. It will certainly pay to be prepared for it by helping your customers prepare for it themselves!

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22 Apr

3 Ways To Provide Incomparable Customer Service

Posted in Synergy Suggestions on 22.04.15 by John Meloche

customer satisfactionOver the past couple of days, the Synergy Marketing Blog has been highlighting some effective ways to prioritize your customers so that they know how much they mean to your business. By analyzing tips provided by Raphael Caixeta on SixRevisions.com, our blogs have underlined some of the most important ways to run a successful business. To reiterate, it’s not all about offering great products and services.

It’s about creating unforgettable customer experiences! At Synergy Marketing, we work hard to practice what we preach. We’re steadfastly confident in the quality and effectiveness of our fantastic promotional products. But it’s the friendly and knowledgeable customer service that we provide that helps us to outshine our competitors. There are a number of ways that we have been successful in doing this.

Here are three ways to provide incomparable customer service:

1. Remember that patience is a virtue. Sure, it may sound like a cliché. But that doesn’t make it an untrue statement in the business world. It’s easy to get impatient considering how much work you likely have on your plate each day. But consider how busy your customers may be. They too, have time that deserves to be valued. And they often want things done quickly. However, when they are making demands that may agitate you, it’s very important to not show your agitation.

Keeping a cool head is key. “I’ve lost count of how many times I’ve exhausted my patience on my clients,” admits Caixeta , “But I’ve never actually showed them my agitation. If you feel like the client is overstepping their boundaries, let them know in a cordial and professional manner. You just don’t want to start yelling and cursing at the people you make a living off of. Maintain professionalism at all times.”

2. Remember that you’re never too old to learn. “You can’t teach an old dog new tricks” is an idiom that most of us know pretty well. The thing is that it is complete nonsense! To reiterate, you’re never too old to learn. And to be specific, you’re never too knowledgeable to learn new things about your industry. True experts in their fields keep abreast of all of the new developments going on in their marketplace. Your customers need to trust that you are continually on top of things.

“You are a paid expert,” Caixeta reminds you, “Someone is giving you their hard-earned money to do something they believe you have a high level of mastery of. You need to keep yourself up-to-date with the profession and always be ready to answer questions your client needs to know. If you exhibit signs that you don’t know your craft inside out, you risk the chance of ruining your professional reputation.”

3. Remember that you are a customer too. Perhaps, the easiest ways to provide incomparable customer service is to recall your own experiences as a customer. Ask yourself how you would like a situation handled if the roles were reversed. Would your brand of customer service suffice if you were the customer being serviced? Caixeta insists, that when dealing with your customers, you “put yourself in their shoes”.

“If you were in their shoes and were being treated the way you’re treating them, would you enjoy that experience?” he asks, “If so, you’re doing a good job. If not, you probably want to get a little better. It’s important to constantly evaluate the way you communicate with others. Our profession is heavily reliant on communication skills.” At Synergy Marketing, we’d love for you to experience our brand of incomparable customer service. Call us at 1-877-748-9884 today!

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10 Feb

5 More Ways To Secure A Booming Home-Based Business

Posted in Synergy Suggestions on 10.02.15 by John Meloche

Real Estate Concept. House with calculator and Piggy BankAs any business owner will tell you, running a business is no small feat. But that’s especially true for the entrepreneur running a business from home. In yesterday’s blog, we delivered a number of great tips to help home-based business owners find some new ways to grow their independently-run entities. There’s really no limit to what a home-based business owner can accomplish. Many have gone on to achieve massive success!

“Apple computers, Hershey’s, Mary Kay cosmetics, and Ford Motor Company all started out as home-based businesses,” Howcast.com reminds us. So just think of the possibilities! Arguably, running a business from home can be the most lucrative way to run a company. To begin with, you would have very little in terms of overhead and start up costs. Not having to rent a space will save you a lot of money, for starters.

Dummies.com also offers up some great encouragement. “Although no one can guarantee that your home-based business will bring you the fame and fortune you hope it will, if you work hard, price your products and services right, and keep your customers satisfied, you stand a good chance of doing just that,” reads the website. It goes on to provide some excellent suggestions for how to make your home-based business succeed. Here are five.

1. Do what you love. No job is easy to do if you don’t enjoy it. And when you’re the owner of a company, chances are that you made the decision to go into business yourself because you love what you do. This is an important step in being able to make sure you go somewhere with your brand. What could motivate you more to succeed than the enjoyment of working every day? “Doing what you love also sometimes requires that you ignore what other people want you to do for a living,” Dummies.com reminds us.

2. Set aside a real home office. It’s really important to treat your business like a business, the website insists. Even though you are working from home, your working environment should be conducive to working. Make a space that is exclusively for your business. Naturally, this will require such necessities as a desk, a chair, a computer, writing materials – you get the picture. Try not to visit this space outside of designated time to work. It will help to keep you focused.

3. Become an expert. Working from home should say something about the prowess you possess within your chosen field. It should not connote that you have a lazy nature that prevents you from wanting to go to work. It’s the opposite! You specialize in what you do. Dummies.com strongly suggests that you promote that about yourself. “People respect those who know more than they do,” says the site, “It makes good business sense for your clients to hire an expert instead of someone less experienced.”

4. Charge what you’re worth. One of the best (but also potentially hardest) aspects of running your business from home is that what you charge goes predominantly into your own pocket. So short-changing yourself isn’t exactly the best of ideas. It may be difficult to set prices that you think may be frowned upon, but it’s important to prove that you’re worth it. Dummies.com insists that “an instant going-out-of-business plan” includes charging your clients less than what you’re worth.

5. Ask for referrals. We’ve often blogged about the fact that there’s no better way to promote your brand than through word-of-mouth. And, in your case, it’s practically mandatory. If you’ve done your due diligence to make your current customers happy, ask them to pass along the word about your great work. “Word-of-mouth referrals are probably the least expensive and the most effective way of getting new business,” reads Dummies.com.

The promotional products offered by Synergy Marketing have long been known to encourage referrals. Learn more about how they can help to boost your home-based business by calling us at 1-877-748-9884 today!

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03 Sep

5 More Of Our Top Back-To-School Promo Gifts

Posted in Promotional Products on 03.09.14 by John Meloche

MS-001_Pink-160x160Last month, we blogged about our “Top 5 Back-To-School Promotional Products”. And considering that students have gone back to school this week, we felt that it was the right time to remind you of that blog. Be sure to click on the above link to learn more about our greatest promo gifts for back-to-school. You’ll notice just how handy each of them are. And, because of that, you’ll enjoy incredible new methods of promoting your business this month.

Keep in mind that when back-to-school season starts, there are many people who deserve your attention. As a business owner, it’s important to remember students as well as their parents and teachers. Surely, there are various ways that your business can cater to their needs in order to boost sales now that school is back in. At Synergy Marketing, we’ve always known that when our clients hand out promo gifts during their back-to-school promotions, they work wonders.

And they can work wonders for you as well! In today’s blog, we’ll highlight some more of our great back-to-school promo gifts. Considering that you don’t want to leave parents and teachers out of the mix, some of these gifts could have back-to-school implications you may never have realized. Of course, every business is different. So there are some promo gifts that will work better for your brand than others. Let’s see which ones may work best for you.

1. Manicure Set. Now, here’s a promo gift that keeps students, parents and teachers in mind. Too often, we only think about clothing when it comes to creating our best looks for the back-to-school season. However, proper grooming has always been part of the getting-ready-for-school regimen. This manicure set comes complete with scissors, a nail clipper, a nail file and tweezers. It’s the perfect promo gift for any business dealing in health and beauty.

2. 500ml PC Water Bottle with Ice Stick. Often heralded as one of our best promo gifts for the summer time – because it is! – our awesome water bottles are also fantastic back-to-school promotional items. Who doesn’t need to bring water along with them to school? Both students and teachers can benefit from having ice cold water throughout the day in one of our BPA-free poly-carbonate water bottles that come in transparent black, blue and red.

3. Illuminator© Key-Light. At Synergy Marketing, we have a wide array of key chains. And they are all worth taking a look into. Many students will be living away from home for the first time this week. It stands to reason that they will own a new set of keys to get into their dorm rooms. So perhaps a new key chain is in order so that they can further celebrate the occasion. The compact and light Illuminator© Key-Light is among our most cost-effective designs.

4. Kressman© Money Clip. Considered one of our more high-end promo gifts, this money clip may be the ideal gift for your most important customers. Students sure do need money as the costs of tuition, books and other supplies certainly aren’t getting any cheaper these days. Students will not only be able to secure their cash with this money clip, but it doubles (triples, actually) as a knife and file as well!

5. Paper Pen. Is there a student anywhere who won’t need a pen this school year? Arguably, the most obvious gift to give this back-to-school season, you simply can’t go wrong with our Recycled Paper Pen with that comes with a wooden pocket clip. For more information on these and other promo gifts that may be perfect for your back-to-school promotion, please call Synergy Marketing at 1-877-748-9884 today!

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06 Aug

Our Top 5 “Back To School” Promotional Products

Posted in Promotional Products on 06.08.14 by John Meloche

DSK-03_big-160x160In yesterday’s blog, we discussed the importance of promoting your business using “back to school” shopping as the platform for your new marketing campaign. By the end of the blog, we mentioned a number of promotional gifts that Synergy Marketing offers that can help you take your new “back to school” promotion over the top. You see, people love getting things for free. And they especially love when those things are useful!

Since the new school year kicks off in about a month’s time, people are now shopping for clothing, books and other supplies. But whether your business caters to these needs or not, there’s no reason to not get in on the whole “back to school” shopping phenomenon. As we mentioned yesterday, next to Christmas, this time of year is the busiest of shopping seasons. In today’s blog, we’d like to discuss our top five school-related promo gifts that will help you take advantage of it.

1. The 5 In 1 Ruler. As you may be able to tell by its name, this isn’t your average everyday ruler! If you’re looking to make a good impression on the parents and students who enter your place of business, you can’t go wrong with this awesome promo gift. It’s a kit that includes a 12″ ruler, two pencils, an eraser and a sharpener. Place your business name and logo on this bad boy and advertise your brand throughout the entire school year!

2. The 4 In 1 Tape Measure. Staying with the concept of multi-functional promo gifts, this tape measure is an incredibly useful gift. Not only is it a ten foot retractable tape measure with both standard and metric measurements, but it also includes a level, a note pad and a pen. As well, it can be easily carried around thanks to its belt loop and lock button. It’s an excellent gift for students who are studying fields such as carpentry, architecture and others where they work with their hands.

3. Utility Knife Marker. Yet another “does more than one thing” type of gift, this permanent marker is not the kind you give to young children. Also ideal for older students studying specific trades where using a marker that doubles as a utility knife can come in handy, this promo gift will make quite the impression on its recipient. Again, with your company name and logo imprinted on such a unique gift, you’re bound to turn heads.

4. Retractable Mouse Pad. It won’t be uncommon to find a student who uses a computer on a daily basis. So it’ll be hard to go wrong with this great gift. The aluminum retractable mouse pad is both lightweight and compact. Ideal for any desktop computer, it can be rolled right up after use, making it very convenient for travel. It also comes in a great gift box, making it one of our most prestigious items.

5. Organizer. Not everyone in the world stays glued to an electronic device 24 hours a day. The old tried-and-true pen and paper still hasn’t gone out of style. Students will be able to make great use out of this snazzy tan organizer that comes complete with a notepad, pen loop and card pocket. Easy to carry around and easy to store, this promo gift makes a great accompaniment to any student’s school supplies.

Rulers, tape measures, markers, mouse pads and organizers are just a few of the great promotional products that Synergy Marketing has to offer. But considering that the whole “back to school” shopping season has officially started, we recommend considering one or more of these great school-themed gifts. And, as mentioned yesterday, we have the best ones around! To place an order, simply call us at 1-877-748-9884.

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