05 Aug

6 Great “Back To School” Marketing Ideas

Posted in Synergy Suggestions on 05.08.14 by John Meloche

Three schoolboys isolated on white backgroundOkay, it’s time to finally admit it. While most of us are still telling ourselves that “there is still plenty of summer left, the “back to school” season is officially upon us. At this time, next month, the kids will be headed back into class and that means that parents will need to prepare starting now – if they haven’t already. As a business owner, that also means that you have yet another opportunity to take advantage of an important time of year.

Are there ways that you can create “back to school” promotions to encourage more customers to visit your store this month? Of course, there is! And on Ntent.com, Patricia Garcia writes that “whether you are selling clothing, school supplies, or dorm furniture, there are lots of ways you can attract school shoppers to your business and take advantage of this busy shopping season.” Here are five “back to school” marketing ideas she shares, and one of our own!

1. Think outside the box. Not all business types are considered those that are necessary for school supplies. So if you’re an owner of one of those businesses, consider a creative approach to attracting new customers in the coming weeks. Garcia suggests tying in a “healthy school lunch ideas” promotion for those in the food industry or special discounts for parents and teachers at hair salons, gyms and spas.

2. Put yourself in your consumer’s shoes. Are you a parent? Hey, you know what it’s like to be a student, don’t you? Consider the needs of your audience and how to best address them. It’s important to understand their mindset, says Garcia. “This is a busy time for your consumers as they are rushing to get everything they need before school starts so it is important to communicate budget, quality, and ease of shopping in your promotions,” she writes.

3. Promote your business across a variety of channels. As Garcia points out, modern technology allows you to advertise your company in a variety of ways. It’s important to make use of all the outlets that you can to promote your latest “back to school” specials. They include “your website, mobile site, social media accounts, email promotions, and any form of online or local advertising,” she reminds us.

4. Show support for local schools and causes. Is there a better way to boost your “back to school” specials than to have actual schools support it? One way to achieve this is for you to show your support to your local schools. “Create a promotion for your products or services and have a portion of the proceeds be donated to a local school,” suggests Garcia, “You can also partner with schools to sponsor school-related events or fundraisers.”

5. Hold a “Last Chance” Sale. “With all the hustle and bustle and rush to be prepared for when classes start, parents are on the lookout for the quickest solution to their problems, at the best price,” writes Garcia, “’Last chance’ sales mirror this sense of urgency by offering last-minute discounts on quality products to draw customers in.” This will encourage customers who may have been putting off making their purchases to buy from you with a greater sense of urgency.

6. Hand out school-themed promotional gifts. At Synergy Marketing, we believe that all marketing strategies work better when promotional gifts are involved. For your “back to school” promotion, hand out some great gifts that can be used in the classroom. Rulers, markers, tape measures and mouse pads are just a few of our favourite ideas. And we have the best ones around! To place an order, simply call us at 1-877-748-9884.

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06 Sep

Top Tips For Back-To-School Marketing

Posted in Promotional Products, Synergy Suggestions on 06.09.13 by John Meloche

interior_backtoschoolBack-to-school marketing has been the theme of our blogs over the past couple of days. At Synergy Marketing, our team is always thinking of ways to boost businesses across Canada. And this is the time of year when many things are changing. Obviously, the schedules of students, parents and teachers have been completely rearranged. Therefore, your marketing strategies need a bit of a change as well.

There are a variety of ways to capitalize on the back-to-school season. And, as we’ve learned, you don’t have to only sell school supplies in order to do so. SocialMediaToday.com suggests as much by delivering five helpful tips to business owners looking to cash in this September and all through the fall. Let’s take a look at those tips, shall we?

Start early. Okay, well it’s September already. Did you already begin your back-to-school promotions last month? Of course, you should have. If not, don’t worry. People still need back-to-school supplies and many haven’t been able to find the time to shop until the kids were in class. No matter what you sell, attach a “back-to-school” promotional idea to it. It will help all month long.

An urgent call to action. Now that September is here, you may want to inform your customers to come into your store quickly as your promotion is for a limited time only. Grab attention by letting them know that time is limited, says SocialMediaToday.com. It’s a great time to offer savings, but it’s important that those savings can only be taken advantage of for a short time.

Keep the conversation going. The key, as always, is to keep customers coming back. The website encourages business owners to engage with their customers so that they return all throughout the holiday season. Naturally, this is where promotional gifts come in handy. Our experience has shown us that they help develop customer loyalty. The key to your back-to-school promotion is to earn new customers for the long haul.

Call Synergy Marketing at 1-877-748-9884 to order the promotional product that is perfect for your business. Give your customers the acknowledgement they deserve. Show them that you appreciate their business. This will not only make them happy they visited you during the back-to-school season. It will make them want to keep coming back to your place of business over and over again. This has been proven.

Know what your customers are looking for. Clothing, shoes, school supplies – these are obvious items that children and their parents will be looking for all month long. However, you may not sell back-to-school-related items. Remember that you can cater to needs in many ways. Pay attention to those needs. People still need food, entertainment and ways to relax and make their lives easier. How can your business help?

Tell them what they want. “Back to school season can be stressful for customers,” says SocialMediaToday.com, “Nobody likes to go back to the store at the last minute for the one thing they forgot. Many families have multiple children to keep track of, each with different needs and wants for school, and each family member often has a unique shopping list. If you provide the list, you’ll reduce a huge amount of stress.”

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05 Sep

Back To Back-To-School Marketing Ideas

Posted in Promotional Products, Synergy Suggestions on 05.09.13 by John Meloche

Education ConceptIt’s been a couple of days since the kids returned to school for a brand new year. But that doesn’t mean that it’s too late to begin promoting your back-to-school specials. Parents, now more than ever, will be looking for special deals to ensure that the lives of their children – and their own as well – are made easier during this yearly transition. Summer is over, but it’s time for sales to heat up!

In yesterday’s blog, we began looking at some back-to-school marketing ideas, as outlined by Susan Ward on About.com. She writes that such ideas don’t have to cater to students alone. In fact, your marketing plans don’t have to revolve around school supplies either. Keep in mind that lifestyles are changing and schedules are rearranging. So how can your business accommodate?

Don’t Forget The Parents. “Don’t limit your marketing ideas to kids,” says Ward. There are many things that parents have likely been putting off until the beginning of September. With the kids in school, it opens up their days to accomplish things that the summer did not permit. Can your business take advantage of this? Personal care businesses certainly can, says Ward.

Hairdressers, manicurists and massage therapists can all offer discounts on “they’ve-gone-back to school” appointments, she writes. Restaurants can offer special menus to encourage patrons to come in for lunch “without the kids”. Fitness studios and gyms could also offer special workouts and sessions during “now that you have time” school hours.

Targeting the needs of parents is a concept that is sometimes forgotten in the back-to-school planning of many a business owner. It is strange when you come to think about it. After all, don’t parents do most of the spending, anyways? Keep in mind that your promotion should probably run right through September. You’re bound to attract more customers by acknowledging the season.

Be A Teacher’s Pet. You don’t have to be in school to get on the good side of teachers. Ward points out that they are a great group of people to target with your back-to-school promotions. Clearly, September brings about great changes in the lives of teachers. They need your attention too! So what can you do so that your business is able to make the lives of teachers easier?

“Car detailing business could offer a special package for teachers only,” suggests Ward, “An educational supply store could offer teachers memberships or discount cards. A restaurant could offer teachers only a free dinner entrée during the first month of school.” Of course, there are so many different ways to promote to teachers, parents and students. It just takes a bit of creativity.

As always, your promotional gifts will come in handy no matter what type of business or what type of promotion you decide to implement this month. At Synergy Marketing, our experience has shown us that when business owners hand out promotional gifts, they develop stronger bonds of loyalty with their customers. Give us a call at 1-877-748-9884 to order your promo gifts today!

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04 Sep

Back-To-School Marketing Done Right

Posted in Promotional Products, Synergy Suggestions on 04.09.13 by John Meloche

2175909SchoolSuppliesAll across Canada, the kids have returned to school this week. For many people, back-to-school time marks the official ending of the summer. And for many business owners, it marks an entirely new way to promote their businesses. You don’t have to sell school supplies or even clothing to attract back-to-school shoppers. At least that’s what Susan Ward of About.com believes.

She writes that there are a number of back-to-school marketing ideas that can help just about any small business increase its sales. The beginning of September, she notes, is actually one of the biggest retail seasons of the year. Remember, of course, that back-to-school time doesn’t just bring about a change of pace for children. But parents are also beginning to experience whole new schedules.

Do What Is Tried And True. Ward reminds us that the entire back-to-school experience is a yearly tradition. There are some no-brainer ideas that business owners can always implement for the beginning of the school season. If you sell products that are school-related, then coming up with marketing ideas to boost awareness about your brand should come natural to you. Use what has worked for you in the past.

This is also an excellent time of year to hand out promotional gifts that are school related. At Synergy Marketing, we carry a pretty cool line of promotional rulers, pens and mouse pads that can certainly come in handy for your young academic customers. Our experience has shown us that providing your customers with these gifts help to keep bringing them back throughout the school year.

You don’t just have to sell or give out school supplies, however. Ward reminds us again that parents need services to help them with the back-to-school season. Hair salons, for example, should offer discounts for both kids and their moms and dads so that they are all looking sharp! Do you run a concierge or errand service than can help customers with their back-to-school shopping? You get the idea.

Come Up With Back-To-School Tie-Ins. Okay, so what if your business has no relationship to back-to-school shopping whatsoever? You can still create tie-ins to promote whatever it is you sell. Ward offers up a number of examples. If you work in the food industry, you may want to offer up special deals on “healthy school lunches” or special “student meals”.

If you sell cleaning products, you may want to offer a package to students needing help cleaning up their dorm rooms. Do you own a repair shop of some kind? Let’s suppose you fix watches. Create a special “be on time for school” deal, suggests Ward. The possibilities, as you can tell, are endless.

Be sure to check back for tomorrow’s blog as we continue to provide your back-to-school marketing strategy ideas.

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