14 Jun

4 Reasons Why Your Business Should be Blogging

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 14.06.16 by John Meloche

A very underrated and otherwise unrecognized marketing tool, blogs can have a profound impact on your businesses’ success. “How can a blog really help my business?” That’s a good question to ask, and this question is filled with a copious amount of answers. However let’s concentrate on a couple of core reasons why blogs can translate into sales.

  1. Blogs enable you to generate lots of new traffic to your site. They help you improve your SEO (Search Engine Optimization). Let’s go through the process. Your website contains a couple of pages all containing information relevant to your company. When your company operates a blog you’re essentially creating more pages for customers to see and thus increasing your chances of your website showing up in search engines. This of course allows you to drive traffic to your website just through organic searches.
  2. Blogs serve as a great and inexpensive way of generating leads. This is also connected to the proceedings of SEO but blogs have been proven to be extremely efficient lead generators. On hubspot.com, Olivia Allen discussed the strength of lead generation through blogs, pointing out that “B2B marketers that use blogs receive 67% more leads than those that do not.” This is a very compelling statistic that shows the obvious opportunities that exist within business blogging.
  3. Blogs can strengthen your social media presence. A lot of your current and potential customers will likely be on social media so it makes sense to communicate to them over said medium. That being said you need to make sure you can actually provide useful information to your current and potential clientele. This is exactly where blogs come in. Constant blogging allows you to be able to consistently provide useful information about your company on social media. Of course this all correlates to lead generation as this information can stimulate consumer interest and in turn provide more leads to your website. Joe Fylan from elegantthemes.com stated that “Each tweet of a blog post is an action that has the potential to grow the number of leads heading to your site,” revealing the increased effectiveness of social media marketing through blogging.
  4. Finally Blogs can aid/quicken the sales process. Blogs serve as the perfect opportunity to answer those specific questions inquired by customers or just generally provide more in-depth explanations of your product, company, etc. They’re just a great means of presenting additional relevant information about a certain thing in your business. Customers can refer to these blogs and be enlightened by the additional information. All together blogging help move the sales process along more swiftly, so much so that it’s been proven to increase your companies’ conversion rate. As proven by a statistic from Hubspot, revealing that “92% of companies who blog multiple times per day have acquired a customer from their blog.”

Now these are just a few of many reasons why blogs can help improve your businesses’ performance. They’re an extremely inexpensive marketing tool that’s sure to boast an impressive return on your investment.

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07 Aug

5 Ways To Use Blogging To Your Advantage

Posted in Synergy Suggestions on 07.08.14 by John Meloche

Depositphotos_19988239_xsAt Synergy Marketing, we believe in daily blogging. That should come as no surprise to our blog readers who get to enjoy a fresh new blog post every business day of the week. We don’t even take off holidays! And we believe in daily blogging for a number of reasons. Firstly, it keeps our website constantly fresh. With so much new content updated on a regular basis, it helps for our site to be more regularly picked up in search engines.

SEO, or Search Engine Optimization, is a pretty big deal in this day and age. Without a strong internet presence, a company is bound to go unnoticed. Secondly, we enjoy providing useful information and staying in constant contact with our target audience. Showcasing our “expertise”, as it were, helps for us to grow our reach within the business world, securing more relationships with like-minded business owners.

As a business owner, you should seriously consider starting your own blog if you haven’t already. We’ve discovered that it’s been highly beneficial for us over the years. But you don’t have to take our word for it. According to PowerupSocial.com, “blogs offer an inexpensive and relatively easy way for you to gain visibility for your business, and to interact with your current and prospective customers.” The site goes on to list a number of ways to use blogging to your advantage. Here’s our favourite five.

1. Plan Your Content. “Your blog has to be current to be valuable,” says the site. It notes that when your most recent post is dated more than a month ago, it looks bad on your brand. You should, therefore, map out how many times you’d like to post blogs each week and decide which topics you’d like to write about. This isn’t something that needs to be set in stone, advises PowerupSocial.com, but it will hold you accountable to deadlines so that you don’t fall off track.

2. Plant Those Keywords. SEO is all about injecting keywords into your content. The website notes that “all content on your blog, from your titles to your tags, should be optimized with keywords.” So it’s important to research the keywords that are important in your industry. As an industry expert yourself, it shouldn’t be too hard to come up with several keywords and phrases that are impactful in your field.

3. Link to Other Blogs. Here’s a piece of advice that the Synergy Marketing Blog takes all of the time! When we see another blog that we consider insightful and worth sharing, we blog about it ourselves and posts links to it within our own blog. “It’s a good way to entice readers to check out what you’re saying about the topic,” says PowerupSocial.com, “When you link, set a trackback or a pingback.” We’ll be sure to do that with today’s blog!

4. Write a Guest Post. When you’re an expert in your field, there’s no reason not to share your expertise on other websites. It only helps for your brand to attain greater attention. PowerupSocial.com suggests that you “find a heavily trafficked blog that’s related to your area of expertise and offer to do a guest post. Popular blogs are often hungry for fresh voices and perspectives.”

5. Integrate with Other Social Media Channels. Another piece of advice that we always take – not to mention, give – is to publish links to your blog post on your social media channels. Each day of the week, we make sure to include a link to our latest blog on our Facebook and Twitter pages. This will go a long way in informing your target audience that there is fresh new content to check out on your website.

If you’re looking for some help with blogging, there is help out there. Don’t be afraid to ask for it. In tomorrow’s blog, we’ll outline the most important topics to blog about. Be sure to check back for it!

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