16 Jun

How To Promote Your Company At Golf Tournaments

Posted in Small Business Advertising, Synergy Suggestions on 16.06.16 by John Meloche

Summer is officially here! The birds are chirping, the sun is shining, and the weather couldn’t be nicer. What does this mean? Golf, and lots of it. Golf tournaments serve as a great marketing opportunity. People love golf and love showing up to the course and cheering friends on. The green is not only a place to have fun, but a place for promotion. With so many tournaments going on this summer. we thought we’d devise a list containing the best ways for your company to get noticed on the course.

  1. Sponsorship. This is an obvious one. You want your company’s name to be affiliated to the tournament itself. However with the increased demand for tournament attendance, these sponsorships have exponentially increased in price. Another way to deal with this, however, is to be more conservative: sponsor a part of the tournament. Just sponsor a hole or contest going on with the tournament. This is a more cost effective means of getting your company’s name on the course.
  2. Promotional Products. Promo products are a great way to get your name known, especially at golf tournaments. Not only that, but they work extremely well for pretty much any major event. If you can give out special promotional gifts with your company’s name on it to golf tournament entrants or attendees then you can ensure that a large amount of people will always have a reminder of your company right in front of them. It’s a great way to promote your company and put your image out there. Come check out what Synergy Marketing has to offer at www.thebestpromoproducts.com
  3. Banners or Signs. What’s better than having a huge banner with your name on a course packed with hundreds of people? Not too much. However to get this done your likely going to have set up a sponsorship with the tournament. This is likely the amalgamation of sponsorships and additional promotional efforts. That being said it’s a proven tactic to make your company known and appeal to a large audience in a small space.

These are all great ideas but when it comes down to it, golf tournament promotion revolves around mass placement. As a company, you want your name to be everywhere. Events such as these tend to shed a great image of your company and serve as a great opportunity to strengthen your brand. That being said, expanding your advertising around the course will surely provide amplified sales and positive perceptions of the company.

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22 Oct

3 Ways To Utilize Your Promo Gifts For The Best Responses

Posted in Promotional Products on 22.10.15 by John Meloche

ballpoint-logo-group-rev-1024x1269How can you use promo gifts to your advantage? In yesterday’s blog, we discussed how you can use them to attract attention for your brand. We pointed out that when you give out useful and handy promo gifts, you don’t just generate interest from your recipients. You also elicit curiosity from those who come into contact with your recipients. So how can you utilize your promo gifts to get the best responses?

Here are three ways:

1. Invite old customers back. It is often said that it is much easier to impress current customers than it is to excite ones that you’ve never met. But how easy is it to reintroduce your company to customers who you haven’t seen in a while? Surely, there must be a way to entice them to return. Promo gifts are the key! Who doesn’t like getting something for free? The gesture may just turn your old customers into new ones again. John Whitaker makes this point on CreativeGuerillaMarketing.com.

“Ideally, you have the contact information of your current customers and past clients, stay in touch with them by sending them promotional items with your brand name boldly printed on them,” he suggests, “The items could be clothing such as T-shirts and designer caps, key holders, pens, writing pads, lanyards, or any item that you deem people will utilize on a regular basis. You may also add some of the promotional products to the packages of your offers.”

2. Make your customers feel like VIPs. People enjoy the “exclusive” feel that comes with doing business with certain companies. It’s your job to make sure the people who support you feel good about every interaction they have with your business. Promo gifts are very often used as rewards. Let your loyal customers know that you appreciate them by giving them “exclusive” gifts that are reserved for your best supporters.

On Epromos.com, Audrey Sellers reminds us that using promo gifts as part of an advertising strategy provides a personal touch that many large corporations don’t even think about. “Receiving a gift makes people feel special, and remember: Everyone loves a freebie,” she writes, “Promotional items show customers that their business is valued and appreciated.”

3. Get your employees on board with spreading your brand name. Remember that promo gifts aren’t just for your customers. They serve as excellent rewards for your employees as well. Most people take great pride in the companies they work for. So your employees are the people who are most likely to be on board with promoting your brand. Encourage them to do their part by giving them your promo gifts as ways to show your appreciation.

“Your employees can collectively play a major role in spreading the word about your brand,” says Whitaker, “Empower them by giving them some branded promotional items that they can give out to people in their various communities. Events like Expos and conferences can be ideal places for creating brand awareness. If you take part in various events, encourage your employees to give out to participants some of your branded items particularly pens, clothing, and lanyards. People will appreciate it.”

Sellers agrees that promo gifts are excellent at boosting employee morale. “Promotional items are incredibly effective at inspiring employees and helping them form a favourable view of your business,” she believes, “They’re also great motivators, encouraging the team to work harder and sell more.” To get your hands on the best promo products in the business, contact Synergy Marketing at 1-877-748-9884!

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21 Oct

3 Ways To Use Promo Gifts To Attract Attention

Posted in Promotional Products on 21.10.15 by John Meloche

img-aluminum-water-bottle-1024x1269Why use promotional products? Well, for one thing, they have always worked to grow the customer bases of companies. At Synergy Marketing, our many years of experience with providing Canadian business owners with the best promo products in the business tell us that they work. By attaching your company name and logo to a useful and handy promotional gift, you’re bound to attract attention that is known to be long lasting.

But can you build a customer base simply by handing promo products out to everyone you meet? There needs to be a smart strategy in place so that you’re able to get the most out of the promo products you’re using to advertise your business. Consider the fact that you’re looking to attract more attention to your company. Who are you looking to get that attention from? Use your promo gifts in ways that will spark interest in those most likely to support your business.

Here are three ways to use promo gifts to attract attention for your business:

1. Highlight new products or services at trade shows. Clearly, it’s important to advertise your products and services in as many effective ways as you can. By handing out promotional gifts at trade shows, you raise awareness about your brand. They help to elicit interest in a company name that recipients may never have heard before. As a result, new customers will be bound to come looking for you. John Whitaker discusses this trend on CreativeGuerillaMarketing.com.

“To increase the awareness of your new products or services, it’s vital that you promote them through various platforms,” he writes, “Promote your new products or services at trade events in your local community. Distributing branded flyers, clothing, and lanyards of your new offers at sporting events in your local area is another effective way to create awareness about your new products or services.”

2. Encourage their use on a daily basis. One of the best ways to get the most out of your promo gifts is to give them to people who are most likely to use them on a daily basis. Do you have clients who enjoy exercising? Perhaps, giving them water bottles will help to create awareness about your brand in the gyms that they attend. Promo gifts are awesome because they advertise to more than just the people who use them.

They also advertise to people who come into contact with the people who use them. On Epromos.com, Audrey Sellers writes that promo gifts enable you to reach a wider market. “Give out a promo item, and it’s not just the recipient who sees your message—your audience widens to family members, friends, co-workers, passersby and anybody who happens to catch a glimpse of your gift,” she writes.

3. Use them as donations. Gift-giving is a generous gesture to begin with. When you provide gifts to those who are most in need, it provides an entirely new image for your brand. Naturally, it’s an image that is most favourable. When you provide gifts to charities as donations, it can do a lot to boost your company’s reputation in your community. Whitaker champions this promotional strategy.

“There are various ways to touch lives within your community where you run your business,” he says, “You can donate writing pads and pens to local schools. Offer gift baskets to newborn babies at various maternity hospitals within your local area. Sponsoring organizations with humanitarian initiatives can also be a good way to build reputation for your business.”

To get your hands on the best promo products in the business, contact Synergy Marketing at 1-877-748-9884!

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08 Nov

Promo Products Build Loyal Relationships

Posted in Synergy Suggestions on 08.11.13 by John Meloche

FL-603_BIG-160x160Naturally, Synergy Marketing advocates the use of promotional products to boost brand awareness. For decades, this marketing strategy has helped business owners all across Canada to gain greater reputations with their respective client bases. And why? Promo gifts help to build relationships. They are about so much more than advertising. Remember that they are useful items, so they are multi-purposed in nature.

“When a customer gets a promo gift, he is getting a real gift!” one of our staff members insisted this week, “So it’s not like some commercial. People really do use pens and key chains and knives and water bottles, so you’re giving them something of value when you hand these things out. Customers appreciate it. And they don’t forget who gave them those gifts. They help business owners to gain friends, not just clients.”

These “friends”, by the way, are the most likely to not only keep returning to your business but to recommend it to others as well. This is yet another great benefit to handing out promotional products. They often encourage referrals. Our clients regularly regale us with stories about how many new customers they’ve received thanks to others who have recommended them.

Promotional gifts also work as great incentives for your employees. Who said they were only for customers? As you are no doubt aware, keeping employee morale high is essential to the success of your business. Providing high-end promo gifts as prizes to contests or friendly in-office competitions is one way to go. Another is to have ample cost-effective gifts on hand as regular perks of the job.

Happy employees make for a productive staff. The positive energy also helps for you to have happy customers. It’s infectious. As Ann Houlihan points out on ElevatedLeadership.com, “as industries are going through changes and customers have a choice on which companies they will do business with, they are automatically drawn to vendors with upbeat, positive staff.”

It should go without saying that your employees are vital parts to your company’s success. The happier they are, the smoother things will run. And that, of course, leads to greater customer relationships. To reiterate, that is what it is all about. When you develop, grow and maintain relationships with your customers, you’ve set yourself up to be in it for the long haul.

“One of my favourite clients loves his promo gifts,” shared our staff member, “He has been handing them out for years. Instead of spending loads of cash on advertising strategies that may or may not work, he prefers to directly communicate with the people who enter his store. This strategy has helped him gain and keep more and more customers over the years. Going the promo gift way is a no-brainer, he says.”

Choosing the right promo gift, however, isn’t always a no-brainer. With so many to choose from, it may present a hard decision. It doesn’t have to be hard though. Our expert staff will happily help you choose the right gift for your brand. It’s as simple as giving us a call at 1-877-748-9884. We’re standing by to take the call that will take your business to the next level!

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07 Aug

5 Ways That Promo Gifts Boost Brands

Posted in Promotional Products, Synergy Suggestions on 07.08.13 by John Meloche

Boosting-Business-With-BacklinksIn yesterday’s blog, we revisited the concept of providing promotional gifts to your customers in an effort to boost your business. This marketing strategy works. This has been proven by Canadian business owners for decades. If you’re looking for a cost-effective way to grow your business and leave long-lasting impressions, promo gifts are the way to go.

Frost Magazine’s Ella Mason agrees with us. She lists five reasons for business owners to hand promotional gifts out to their clients. We’d like to discuss these reasons today as there are still many entrepreneurs out there who haven’t yet realized the power of the promo gift. This is an advertising strategy that can develop the loyalty you need to take your brand to the next level.

1. Increase Brand Awareness. Mason notes that promo gifts can increase your brand awareness as they enter areas of the world where other commercials cannot. Your office, your kitchen, your car – these are all places where the best promo gifts can be put to good use. “It’s vital that promotional items are of high quality, durable and useful, in order to keep the brand message at the forefront of your customers minds,” says Mason.

2. Increase Sales and Influence Purchases. Promo gifts give added value to the customer experience. Of course you want customers to enter your store and purchase your products. But when they leave with something they got for free, it makes them more likely to feel good about the shopping experience. As Mason points out, this also encourages customers to spend more.

3. Save Money. Now you may be thinking, how can handing out free items help to save money? Doesn’t it cost money to buy and hand out promotional products? Mason reminds us that promotional gifts advertise your business at a much lower cost than traditional modes of advertising. Try putting together a television or radio commercial and see for yourself!

4. Improve Image and Perception. “Promotional gifts also act as a powerful driving force in influencing perceptions,” writes Mason, “In every day-to-day life, all over the world, presenting someone with a gift or present is seen as an act of goodwill, kindness and generosity. By also adopting this into your business strategy, you too can make your customers feel valued, creating positive perceptions of your company.”

5. Improve Company Morale. Who said that promo gifts are for customers only? They make great prizes and rewards for your hardest-working employees. It only makes sense that those who work for your company are stocked with useful items that bear your brand’s name and logo. Give them out as symbols of appreciation and your employees will only be more satisfied with their jobs.

“When a company strives to take that extra step to include employees in the marketing plan, it benefits the company in the long term by ensuring positive perceptions of the company start from within,” writes Mason. Get the best promo products in the business today. It’s as simple as giving Synergy Marketing a call by dialing 1-877-748-9884. Talk to you soon!

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