16 Jun

How To Promote Your Company At Golf Tournaments

Posted in Small Business Advertising, Synergy Suggestions on 16.06.16 by John Meloche

Summer is officially here! The birds are chirping, the sun is shining, and the weather couldn’t be nicer. What does this mean? Golf, and lots of it. Golf tournaments serve as a great marketing opportunity. People love golf and love showing up to the course and cheering friends on. The green is not only a place to have fun, but a place for promotion. With so many tournaments going on this summer. we thought we’d devise a list containing the best ways for your company to get noticed on the course.

  1. Sponsorship. This is an obvious one. You want your company’s name to be affiliated to the tournament itself. However with the increased demand for tournament attendance, these sponsorships have exponentially increased in price. Another way to deal with this, however, is to be more conservative: sponsor a part of the tournament. Just sponsor a hole or contest going on with the tournament. This is a more cost effective means of getting your company’s name on the course.
  2. Promotional Products. Promo products are a great way to get your name known, especially at golf tournaments. Not only that, but they work extremely well for pretty much any major event. If you can give out special promotional gifts with your company’s name on it to golf tournament entrants or attendees then you can ensure that a large amount of people will always have a reminder of your company right in front of them. It’s a great way to promote your company and put your image out there. Come check out what Synergy Marketing has to offer at www.thebestpromoproducts.com
  3. Banners or Signs. What’s better than having a huge banner with your name on a course packed with hundreds of people? Not too much. However to get this done your likely going to have set up a sponsorship with the tournament. This is likely the amalgamation of sponsorships and additional promotional efforts. That being said it’s a proven tactic to make your company known and appeal to a large audience in a small space.

These are all great ideas but when it comes down to it, golf tournament promotion revolves around mass placement. As a company, you want your name to be everywhere. Events such as these tend to shed a great image of your company and serve as a great opportunity to strengthen your brand. That being said, expanding your advertising around the course will surely provide amplified sales and positive perceptions of the company.

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15 Jun

Mr. Hockey: A Legendary Brand

Posted in News, NHL on 15.06.16 by John Meloche

Today is truly a sad day as we mourn the loss of one of the greatest hockey players of all time. Gordie Howe was an unbelievable hockey player and an even better person. While people tend to focus on his playing career (deservedly so), they neglect the business acumen possessed by Mr. and Mrs. Hockey. Gordie and Colleen Howe built the Mr. Hockey brand together. Colleen was actually a very prominent figure in this process as she was Gordie’s business manager for decades. In doing so she was in charge of running their enterprises and charitable ventures.

Colleen was a business genius as this brand has become huge today. And what do you do when you want to preserve your brand? You trademark it. That’s right, in August 1993 the couple had trademarked “Gordie Howe,” and “Mr. Hockey,” with the US Patent and Trademark Office. “Mr. and Mrs. Hockey,” soon followed in 2005.

Even after his playing career, Gordie, with guidance from Colleen, took part in many business endeavors. Bill Shea from Crain’s Detroit Business went on to describe Mr. Hockey’s business proceedings as he once served as a “sports adviser for Canada’s now-defunct Eaton’s department store chain,” in addition to doing promotion work with a Detroit car company, co-owning a string of hockey schools, and even selling insurance at one time.

The Howes were truly an amazing couple. Their impeccable business skills has allowed them to not only preserve the name of one of the greatest hockey players of all time, but allow his legend to live forever. Goodbye Mr. and Mrs. Hockey, you will be missed.

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26 Apr

3 No-Brainers That Boost Your Brand’s Image

Posted in Small Business Advertising, Synergy Suggestions on 26.04.16 by John Meloche

Depositphotos_54688729_s-2015In yesterday’s blog, we revisited the topic of brand image and listed a number of ways that business owners can improve theirs. It should come as no surprise that being active on social media is a well-heralded tip. Using the internet to improve the image of your brand is practically a no-brainer type of strategy in today’s digitally-crazed world. In today’s blog, we’ll add to our list of no-brainers that boost your brand’s image.

Here are three:

1. Update your website. The importance of having your website updated on a regular basis cannot be understated. When people visit your site on any given week and then decide to revisit it the next, it shouldn’t look exactly the same. There should be some sort of new content that communicates that your business is keeping busy and doing well. Stale, stagnant websites give impressions that nothing is happening with the companies they represent.

“Like it or not, your website may be the first impression a potential customer has with your organization,” says Elliot Markowitz on TheVarGuy.com, “Your website should be dynamic, contain updated industry news or company information, and include any relevant content feeds or blogs…Having a poorly designed or out-of-date, stagnant website will turn away potential customers fast.”

2. Make your customers laugh. We’re not just talking about providing excellent customer service. That’s expected. To make your brand stand out, you’ll need to employ interesting and every quirky ways to gain public interest. Why not post humorous videos to YouTube? It’s no secret that people watch videos online each and every day. The marketing company, Forgelight Creative suggests that the creation of funny videos becomes a new practice of yours.

“How many times a week, or even a day, do you find yourself distracted by an entertaining video you saw on Facebook?” they ask on their website, “If this doesn’t sound like you, trust me, it sounds like a lot of your potential customers. Consumers like companies that have a sense of humor, so if you really want your image to improve, try to make them laugh!”

3. Make your employees happy. If the people who represent your company in the public eye don’t appear to love their jobs, you give little to no reason for the buying public to think very highly of your brand. If you truly want your company to have a strong brand image, ensure that each and every member of your staff is a staunch supporter of your mission statement. Markowitz highlights the importance of addressing corporate culture.

“Employees who have a positive work experience share it through their own social media channels and word gets around,” he reveals, “Conversely, employees who are treated miserably or feel taken advantaged of also share. How you run your company is on display for the world to see. Companies will want to do business with like-minded companies that share the same values.”

Of course, it’s also always a good idea to put your brand’s logo on a great promotional gift to hand out to your customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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25 Apr

3 Tips For Improving Your Brand Image

Posted in Small Business Advertising, Synergy Suggestions on 25.04.16 by John Meloche

Construction site crane building a blue 3D text. Part of a series.Brand imaging is everything. The opinion that the general public has about your company holds a lot of weight. People talk. And they don’t even have to know each other to do it! Each and every day, people jump on their social media accounts to connect with friends, acquaintances and even complete strangers. The likes and dislikes of a person are very easily made known these days. Where does your company fit in such conversations?

Could your brand image use some improving? Here are three tips for how to do so:

1. Expand your social media activity. We just mentioned that social media make very popular ways for people to share news and opinions these days. Your company should certainly be doing its part to stay active on social media through such accounts as Facebook and Twitter. However, these two are obviously not the only types of accounts out there.

Perhaps, it’s time for you to expand your social media reach. “Maybe it’s time you try expanding to the fastest growing social media platform, Instagram,” suggests the marketing agency, Forgelight Creative, “What better way to enhance your brand image than through connecting with customers and potential customers with visuals?”

Elliot Markowitz on TheVarGuy.com agrees that business owners need to have strong social media presences in order to improve their brands’ images. “Someone inside your company should be populating any social media presence regularly,” he advises, “They should be responding and interacting with the community. And they should be pushing out content that is both educational and relevant and aligns with your business.”

2. Host a contest this summer. Needless to say, the upcoming summertime will present ample opportunities for you to welcome new customers through the doors of your store. But, we’ve been saying it anyway! Last week, we posted a number of blogs detailing ways that you can turn the summer into your most lucrative time of year. One way to do that is to host a contest to inject excitement into those who hear the mention of your brand.

“As long as you’re giving away something realistic (not a brand new car or $100,000) and you’re using the right avenues to market the contest, you will see your followers grow and people will remember your brand easier,” says Forgelight Creative, “A great example of this would be a restaurant offering a free dinner for the first person to correctly answer a trivia question that relates to that restaurant.”

3. Start writing a blog if you haven’t done so already. Earlier this month, Synergy Marketing celebrated its 200th follower on Twitter. As of this writing, we’re sitting at 219. Now, you don’t have to tell us that that isn’t a huge number. However, it’s proof of our growth on social media. Thanks to our daily blogs (which have their links posted on Facebook and Twitter each day), we’ve been able to gain new followers and greater website traffic.

“Create weekly or biweekly posts that talk about what’s going on in your business, gives advice, or is general commentary on your industry,” recommends Forgelight Creative, “You may not directly see how this will improve your brand image, but it will. People like to know what’s going on with companies they’re working with and a blog shows that you care about what you’re doing.”

Be sure to check back for tomorrow’s blog as we continue to list ways to boost your brand’s image!

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