26 Jun

Online Marketing Done Right

Posted in Synergy Suggestions on 26.06.13 by John Meloche

Types-of-Internet-Marketing-2The internet is popular. We’re willing to bet that the first sentence of today’s blog would win an “Understatement of the Year” contest. As we are all aware, today’s world is a digital one. Who rents movies from a video store anymore? People are most likely to stream films online or view an on-demand flick using their cable connections. We live in a world that makes it easy to get what you want fast.

Naturally, that means that your business needs to utilize the power of the internet. Many a Synergy Marketing blog has been dedicated to the concept of promoting your business online. We’ve discussed the advent of social media platforms such as Facebook and Twitter and the power they have in connecting you with the rest of the world. But how can you ensure that you’re connecting with the right people?

On Webs.com, Brian Spero writes that companies need to ensure that their brand images are supported by their marketing campaigns, and that those very campaigns are supporting their brands. In other words, it’s important to send the right message to the right people. Using the internet to promote your business is not as simple as sending out random tweets. Spero lists a number of tips to help you use it the right way.

Define Your Mission. What is your business all about? Spero suggests you have this question answered before unveiling your marketing campaign. Your target audience should have a good understanding about your company’s identity. You’re not just selling products and services. You’re selling an image. Your message should hit “the sweet spot with your demographic,” says Spero.

Bring Your Plan Into Focus. What are your goals and who do you want to reach? Your branding will be determined by what you say and how you say it. The tone of your campaign should be clearly outlined in your game plan. It’s important to list your long term goals, as well. Your marketing campaign should focus on serving your customers for the long haul.

Carefully Choose Outlets. What avenues best serve your needs? “Be choosy about the social media outlets you engage,” says Spero. You should also be clear about the types of advertising that you wish to invest in. Most business owners are concerned about overspending on advertising. This, of course, is one of the chief reasons that promotional gifts make such great investments!

Brand Content by Design. How impactful is your company logo? As Spero points out, some companies have iconic symbols to represent them. Think Apple and Coke. Making sure you have a memorable and easily-definable logo will be a key part of your marketing. It should be included in literally everything that you release, whether it’s through social media posts or paid advertisements.

Test and Adjust. How are you measuring your data? Perfecting your online marketing efforts means continually staying abreast of your progress. Encourage customer feedback, monitor their responses and identify what is and what is not working about your brand messaging. Learn how to make changes, when necessary, to grow your brand and provide the ultimate in customer satisfaction.

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