23 Jun

The SWAG in the NBA Draft

Posted in NBA, News, Promotional Products on 23.06.16 by John Meloche

The NBA draft is tonight! All the anticipation, excitement, and anxiety is going to be coming to an end. If you’re as big as a basketball fan as I am, you probably won’t be able to take your eyes away from the screen. But while you’re watching the draft, keep an eye out on all the swag being featured.

The NBA draft is a place of hopes and dreams. It serves as the starting point for many illustrious careers. What the league does so well, is capture all the angst, joy, and happiness of the draft in swag. While the draft hat may seem negligible at times, it’s really the opposite. That hat seizes the exact feeling that draftees have. That mix of uneasiness and enthusiasm that you’re likely never going to experience again. Those hats serve as a tangible introduction for many hopeful careers. That is something that’s irreplaceable, and thus is an invaluable item for every player.

Years of swag use has given this hat an above worldly meaning and really symbolizes a player’s hopes and dreams. The draft hat is the tangible recreation of what every NBA draftee wants: a chance to live out their dream. So good luck to all the draftees and embrace your NBA swag, that little hat is going to become a big part of your life very soon.

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15 Jun

Mr. Hockey: A Legendary Brand

Posted in News, NHL on 15.06.16 by John Meloche

Today is truly a sad day as we mourn the loss of one of the greatest hockey players of all time. Gordie Howe was an unbelievable hockey player and an even better person. While people tend to focus on his playing career (deservedly so), they neglect the business acumen possessed by Mr. and Mrs. Hockey. Gordie and Colleen Howe built the Mr. Hockey brand together. Colleen was actually a very prominent figure in this process as she was Gordie’s business manager for decades. In doing so she was in charge of running their enterprises and charitable ventures.

Colleen was a business genius as this brand has become huge today. And what do you do when you want to preserve your brand? You trademark it. That’s right, in August 1993 the couple had trademarked “Gordie Howe,” and “Mr. Hockey,” with the US Patent and Trademark Office. “Mr. and Mrs. Hockey,” soon followed in 2005.

Even after his playing career, Gordie, with guidance from Colleen, took part in many business endeavors. Bill Shea from Crain’s Detroit Business went on to describe Mr. Hockey’s business proceedings as he once served as a “sports adviser for Canada’s now-defunct Eaton’s department store chain,” in addition to doing promotion work with a Detroit car company, co-owning a string of hockey schools, and even selling insurance at one time.

The Howes were truly an amazing couple. Their impeccable business skills has allowed them to not only preserve the name of one of the greatest hockey players of all time, but allow his legend to live forever. Goodbye Mr. and Mrs. Hockey, you will be missed.

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11 Mar

5 Unique Business-Boosting Marketing Techniques

Posted in Synergy Suggestions on 11.03.14 by John Meloche

red arrow jumping on a trampolineAs a business owner, you likely have hundreds of ideas about how to promote your company run through your mind on any given day. It’s only natural. After all, that’s part of your job. While some entrepreneurs get caught up in the ways in which they should run their businesses, others consider the ways that their businesses need to be advertised. Of course, both components are important to a company’s success.

But as Maureen Farrell of Forbes.com puts it, “you can have the greatest new product or service in the world, but if no one knows about it, who cares?” In other words, you better be up on your marketing game or your industry is bound to pass you by. Another way of putting it is “Promote! Promote! Promote!” In today’s blog, we’ll review some interesting marketing techniques laid out by Farrell.

Make ‘Em Laugh. Most marketing campaigns focus on ways to sell products and generate leads, she writes. But many times, such tactics miss the mark. Instead, companies should focus on the entertainment aspect of their advertising strategies. Many television commercials use this technique. Making a commercial for television is far too pricey though – so maybe putting together a humorous video for YouTube is the way to go.

Connect With Customers By Making Them Stars. Speaking of YouTube, you don’t have to be the only one posting videos that help to promote your business. Encourage your customers to create videos of their own showcasing their use of your products. Of course, you will want to provide incentives for this. Run a contest, offer up high-end promotional gifts as prizes, and include your favourite videos on your website!

Be A Guru. By this, Farrell means that it’s important to showcase the fact that you are an expert in your field. Although it’s recommended that you offer your viewing audience some laughs, you’ll want to show that you’re not in the business of being a comedian. Showing your expertise is a great way to gain trust from those who are part of your target market. She suggests publishing a newsletter to demonstrate your knowledge.

Stick To A Schtick. Is your brand known for something in particular? Is there an aspect of your company that totally separates it from your competition? In certain cases, it’s best to stick to what makes your business unique. If you’ve adopted a marketing strategy that has a history of success, there’s no reason to change it up. Working with what works is sometimes the best new way to market your brand.

Tweet! By now, it should comes as no surprise that tweeting has made a list of marketing techniques worth trying. At Synergy Marketing, we have recently re-taken to Twitter in an effort to further enhance our brand recognition. It works! With just 140 characters to work with, your tweets can certainly help connect you with countless would-be customers. Remember to be engaging in order to encourage conversation!

In tomorrow’s blog, we’ll continue to take a look at a few more of Farrell’s unique marketing techniques. But, as always, we encourage you to give us a call at 1-877-748-9884 to order the promotional product of your choice today. Successful for decades in helping Canadian business owners grow their companies, our promo gifts are bound to become a big part of your next marketing strategy!

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14 Jan

4 Ideas For Sparkling Cost-Effective Marketing

Posted in Synergy Suggestions on 14.01.14 by John Meloche

Marketing And AdvertisingIn yesterday’s blog, we began looking at an article by Helen Todd that appears on BizJournals.com. In it, she lists a number of marketing strategies that are meant to help business owners grow their brands without lightening their wallets. In today’s blog, we’d like to pick up where we left off by rounding out Todd’s list of suggestions. Here’s hoping they will help you boost your business.

Your website. Just because you have a company website doesn’t mean that it is generating business. It’s important to make the most of it, Todd reminds us. That includes having a blog. See, we practice what we preach around here! In order to continuously encourage new visitors, your blog should be regularly updated. This provides useful content to would-be customers.

A blog also provides your website with a greater ability to be found in search engines. Discuss relevant topics to your business that would interest your target audience. They don’t always have to be directly related to your company, but should include keywords that are relevant to your industry. This is why we enjoy discussing various business promotion tips so often in our blog posts. We hope they help!

Become an expert. “Let’s face it, if you are running your own your company, you are an expert in whatever that is,” says Todd, “The same things that make your company newsworthy are the things that make you an expert.” There are a number of ways to show off your expertise, and the previously mentioned blog is one of them. You may also want to film and upload videos to YouTube and embed them on your website.

YouTube, of course, is a popular social media outlet that helps for brands to develop a greater personality. Discussing your products and services in a unique and interesting way through your video series can generate huge interest. There are such things as “YouTube stars”. Perhaps you can give your company “superstar status” through video uploads that let you strut your stuff!

Get involved in your community. Never a bad idea whether you’re a business owner or not, doing some community work is a great way to help out the people around you. “Look for groups and associations that align with your priorities and beliefs,” suggests Todd, “Volunteerism is a great way to network as well.” As you can imagine, getting further involved in your community is a great way to meet people.

The more people you meet, the more opportunities you give yourself to attain more customers. Community involvement provides a win-win situation for business owners. You’re bound to make new friends by helping those who truly need your assistance. And you’re bound to garner greater respect and recognition for your business. Good deeds go a long way.

Consistently brand your business. “Chances are your company already has a logo and a name,” writes Todd, “Your name and logo are the image that says who you are and what you do. Make sure it reflects your business.” Your company name and logo should be on everything, she insists. And we couldn’t agree more! Our promotional products are designed to give your company greater attention.

To order the perfect promotional product for your business, give one of our friendly and knowledgeable sales reps a call by dialing 1-877-748-9884. Boosting your brand is imperative to your company’s success. But it doesn’t have to be expensive. In addition to the numerous strategies outlined in our last two blogs, our gifts are bound to get your company greater attention without you spending the big bucks.

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