25 Mar

British Study Unveils Success Of Promo Gift Advertising

Posted in Promotional Products on 25.03.15 by John Meloche

Giftbox with a british flag.In Canada, promotional products have been helping business owners to grow their brands for decades. But, as we’ve revealed in some of our recent blogs, the handing out of promo gifts is an advertising strategy that is enjoyed by entrepreneurs from all over the globe. On Brandwatch.com, Richard Larson comments upon the fact that surveys conducted by The British Promotional Merchandise Association (BPMA) prove the strength of promo gift advertising.

“There is a direct correlation between promotional product advertising and an improvement in brand recognition and increase in sales,” writes Larson, “In addition to brand awareness and better sales, this form of advertising yields a better return on investment.” Referring to a 2012 BMPA study of nearly 15,000 people who received free promotional products within the previous year, Larson unveils just how successful promo gift advertising can be.

66% of participants claimed they could recall the brand on the promotional product received withing the past 12 months. It’s interesting to note just how long-lasting the impressions of promo gifts can be. Generally, television commercials come and go within 30 seconds. It’s debatable just how impactful they are. Clearly, some are more memorable than others. But this statistic showcases the ability of promo products to have lasting impressions.

Because promo gifts are useful items, they do a whole lot more than simply advertise a brand. They provide extra value to their recipients. Naturally, they can be used over and over again. So when giving out a promotional gift, a business owner essentially ensures that the recipient will be reminded of his or her business on a regular basis. Considering the low-cost of promo gifts, the return on investment is excellent. Larson confirms this as well.

79% of participants would be likely to do business with the company who provided the promotional product again. This, of course, is what business owners want. It’s one thing to impress a customer, but it’s an entirely different thing to encourage that customer to return. Customer loyalty is a huge part of any company’s success. And promo products have successfully encouraged customers to be loyal.

87% of participants kept a promotional item for longer than a year. Again, this speaks to the longevity of the promo gift’s advertising power. Are there any commercials that play on television for longer than a year? And, if so, what functions do they perform for their viewers? Promo gifts not only stay with their recipients, but serve them well. And, as you can imagine, they help customers to favour the companies who give them out.

56% of participants said their impression of the company improved after receiving a branded item. As we’ve asked many times before, who doesn’t like getting something for free? The mere gesture of a free gift is often enough to give a good impression of your business. Giving a little bit extra often has a big impact. And customers enjoy when businesses show them that their patronage is valued.

“The impact of these products on recipients is great,” reports Larson, “They can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it. In fact, over 94% of those who participated in the research study said that they do not forget the advertiser or the product advertised.” Isn’t it time you order some promotional products to advertise your business?

Contact Synergy Marketing by calling 1-877-748-9884 today!

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28 Jan

Our Friends In Great Britain Love Promo Gifts Too!

Posted in Promotional Products on 28.01.15 by John Meloche

united kingdom national flag thumb up gesture for excellence andThe power of promotional products should never be understated. And perhaps, this is why we state it – over and over again! For many years, Synergy Marketing has proven that when Canadian business owners choose to place the logos of their companies on useful and effective promo gifts, their companies enjoy greater success. An increase in customers, happier clients, numerous referrals and general better impressions of the brands are all beneficial results.

But, promo gifts don’t just make business owners successful in Canada. They have the ability to work wonders worldwide! Our friends over in the United Kingdom seem to recognize the power of promo gifts and love them about as much as we do. At least, this is what seems to be confirmed by the British Promotional Merchandise Association. On Pellacraft.com, it is revealed that a survey was completed finding a number of benefits of promo gifts.

“Promotional products invoke loyalty in over three times as many recipients as the effects of the other advertising mediums like print, web, direct mail or TV,” says the website, “Using promotional products as part of your marketing will mean that your company gets the recipient’s loyalty and of course their custom.” The site goes on to list some very telling statistics about the power of promo gifts in Great Britain.

81% of the people asked said they expected to get promotional items from exhibitions like trade fairs etc. This is a very important aspect of the promotional gift. Trade shows, conferences and other events that give business owners the opportunities to meet fellow professionals are the absolute perfect places to hand out your promo gifts. Evidently, people now expect to get their hands on them at these events.

“They are a great way to draw in more customers and by having promotional items to give out people are more inclined to remember your company after the exhibition is over,” says Pellacraft.com, “With the economic climate as it currently is, now is the best time to promote your company using promotional items.” If you’re attending a trade show any time soon, it’s imperative you bring some promotional products along with you.

58.9% of people are more likely to keep free branded gifts during this time. This is another major benefit to the promo gift over the business card. The key is to be memorable and to make quite the good impression on those you meet. In order to encourage others to contact you after they have met you, it’s important to give them a reason to keep you in mind. Because promo gifts are so useful, they have the ability to stay with their recipients for years!

Business cards, on the other hand, are too often thrown away, lost or placed into a “deck” of other business cards only to be forgotten. Promo gifts leave lasting impressions. This is why it’s so important to invest in these great items. They are among the most cost-effective ways to grow your business. And their staying power is undeniable. Not to mention, they’re easier than you think to get your hands on!

94% of us remember the advertiser who gave us a promotional item after we have had it for six months. Evidently, if you want to be remembered, a promo gift will do the trick. And speaking of getting your hands on them, Synergy Marketing provides the best promo products in the business! Ordering yours is as simple as giving us a call at 1-877-748-9884 today. We look forward to helping you join Great Britain and the rest of the world in reaping their benefits!

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