06 May

5 Ways To Overcome A Business Defeat

Posted in Synergy Suggestions on 06.05.14 by John Meloche

Businessman drawing road with arrow, another jumping over rockSo here we go again – another blog following another huge disappointment in the world of Toronto sports. Now, don’t get us wrong. We love our Toronto Raptors and are very proud of them. It’s not like they’re the Maple Leafs who completely tanked at the end of their season and didn’t even make the playoffs. No, the disappointment felt at the hands of the Raps comes in a totally different light.

They deserved better then they got. They should have experienced a better fate than to have lost to the Brooklyn Nets in Game 7 during the opening round of the NBA Playoffs. But such is life. It’s now time to pick up the pieces and move on. Hopefully, the experience will help all of the team’s young players to become stronger, more determined basketball players.

It’s this attitude that business owners must have when they experience bad spells with their own businesses. It happens. Not every day is going to be a great one. There will be moments in your career as an entrepreneur when things don’t go your way. And when those times come, it’s important to know that brighter days are ahead. It’s all about how you deal with the disappointment. Here are five tips on how to overcome defeat.

1. Be honest with yourself. Consider the true reason that things didn’t pan out for you and do your best not to point fingers. It’s easy to blame others. But what could you have done differently to have avoided your negative outcome? Be sure to make note of the some of the wrong turns you may have made so that you can correct them and not repeat them moving forward. Being honest with yourself about the problem is the first step to fixing it.

2. Be objective. Once you’ve admitted to your own mistakes, you can begin to learn from them. Consider some of the feedback that has been given to you in the past that you may not have taken. Seriously make note of the feedback you’re currently getting that may help you to find ways to remedy your situation. Allow for others to give you some insight about the problems your business is facing. Sometimes you just need a new perspective.

3. Don’t make excuses. If you’re willing to hear honest feedback about what you may have done wrong, it’s important to accept it. Again, finger pointing isn’t bound to solve anything. Admit what you’ve done wrong and work to correct it. Yes, this may mean having to let go of a certain employee who didn’t act in accordance with your company policies. But it was you who did the hiring. Take ownership, then take action.

4. Be clear about the problem. Is it as bad as you think it is? How big a setback have you encountered? One of the most important things you can do to help restore the good image of your brand is not to panic. You’ll need a cool, calm and collected mindset to move forward in the right direction. Don’t think you need to clean up messes that haven’t actually been made. Be focused on the heart of the matter in order to adequately repair it.

5. Keep your eyes on the prize. It’s important to never lose hope. Things may have taken a turn for the worse, but it doesn’t mean that your original vision for your brand can’t still be realized. Focus on the things that you’ve done right and rekindle the memories you had of your aspirations when your business first started. Take on new tasks that will restore your confidence and stay focused on your goals to succeed.

Be sure to check back for tomorrow’s blog as we continue to provide tips on how to get your brand back on track following a bad spell.

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05 May

Toronto Heartbroken Over Raptors Loss

Posted in News on 05.05.14 by John Meloche

BasketballWe were so close. Just one point away. One last shot. We almost did it. And then…heartbreak. The dying seconds of yesterday’s Game 7 matchup between our beloved Toronto Raptors and the Brooklyn Nets had many Torontonians doing just that…dying. Reminiscent of Vince Carter missing his final shot against the Philadelphia 76ers in the 2001 NBA Playoffs, Kyle Lowry’s last attempt was not to be.

This was different though. The City of Toronto rallied around the Raptors like never before. This was officially the best Toronto Raptors team in history, having amassed a franchise-high win total of 48 during the regular season. Capturing the Atlantic Division title for just the second time in franchise history was yet another reason this year felt special.

Yes, even more special than the Vince Carter days when the man dubbed “Air Canada” was supposedly on top of the basketball world. This season’s Raptors team was made up of no one particular superstar, but instead of a group of young men with a huge amount of heart. Battling through each game as underdogs, the Raptors raised eyebrows and surprised a lot of people throughout the season.

Especially after General Manager, Masai Ujiri traded who was deemed the team superstar in Rudy Gay away to the Sacramento Kings earlier in the season, many fans assumed the Raptors were set to “tank”. Perhaps finishing poorly, some thought, would help the team land a great draft pick. Maybe even scoring Canada’s own Andrew Wiggins would be the ticket to securing a strong playoff run in the future, many thought.

But that was not to be. Instead, the entire Raptors squad became a collective group of superstars finishing the season ranked the #3 seed in the Eastern Conference. And yet still, true respect throughout the NBA had not yet been gained. The Brooklyn Nets, in fact, reportedly “tanked” in their own last few regular season games in an effort to draw the #6 seed, pitting them against the Raptors.

Apparently, the Nets felt they had a better shot against the Atlantic Division Champions than against the Chicago Bulls – who, by the way, were ousted in five games by the Washington Wizards during these very playoffs. The Raptors, however, battled with the Nets through a full seven game series, even taking a 3-2 series lead after Game 5. The entire City of Toronto, it seemed, felt a series win was destined.

This was especially conveyed by what became known as “Jurassic Park”. Generally known as “Maple Leaf Square” – a place where Toronto Maple Leafs fans meet in front of the Air Canada Centre to cheer on the Buds during their games – the area became a sea of red and white-clad Raptors fans for each and every playoff game the home team played. The large group of fans became the talk of the NBA over the past couple of weeks.

“It was amazing,” reported one of our own Synergy team members, who was a proud member of Jurassic Park, “There were about 10,000 of us for the final game. The energy among all the Raptors fans is something I’ll never forget. We’re truly the best fans in the league.” In addition, using the hashtag #WeTheNorth on social media, Toronto basketball fans truly showed their passion and dedication to their team.

Here’s hoping next year, we’ll be able to cheer longer into the postseason. On behalf of the entire staff here at Synergy Marketing, we’d like to congratulate the Toronto Raptors on their best season ever. And we’d like to acknowledge our glorious hometown of Toronto and all of the amazing fans who proved that we are home to the greatest sports fans in the world!

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