31 May

3 Top-Choice Gifts To Add To Your Swag Bags

Posted in Promotional Products on 31.05.16 by John Meloche

G466-1024x1269In yesterday’s blog, we introduced the concept of the “swag bag” and insisted that business owners strongly consider giving them out at their corporate events this summer. Swag bags often contain an array of corporate gifts that event attendees can find useful. It’s wise to not only offer swag bags at your events, but to offer your company’s promotional gifts to swag bags given out by other companies.

But what are the best types of gifts to add to swag bags? Here are three top-choice ideas:

1. USB Car Chargers. Some may argue that this gift is one that has become so popular in today’s digital-crazed world, that it isn’t bound to set you apart from other companies who give them out. Here’s the bottom line though: people use USB chargers. With all of the wireless devices used these days, there will always be times when they will need to have their batteries charged. Using a car charger with your company logo on it certainly can’t be a bad thing.

CorporateSpecialities.com admits that such gifts help to create highly sought-after digital swag bags. “Digital swag bags are hot for both tech companies and those who want to have a presence in the digital space,” says the site, “The only drawback: Digital swag doesn’t have the same staying power as traditional branded merchandise. So instead of going completely electronic, support your digital swag with tangible gifts that direct recipients back online.”

2. Alcohol Breathalyzers. If you ask us, alcohol breathalyzers go under the “unique” and “different” categories. Especially when there alcohol is being served at your event, it’s a good idea to send the message that people should drink responsibly. CorporateSpecialties.com agrees that it is certainly worthwhile to offer your event attendees gifts that can be considered “newsworthy”.

“While most swag bags aren’t likely to make headlines like those given at Oscars, the key for your gift bags is to design them with unique items,” reads the website, “Products that will create buzz with recipients. Something they haven’t seen before. Perhaps even something they may not splurge on for themselves but would really love to have. Or maybe it’s something fun that gets the entire group of attendees involved.”

3. Lanyard Calculators. These are just awesome because they are lightweight, easy to carry around in your pockets and extremely handy. Calculators come in handy for all types of businesspeople. After all, adding up money is what all businesses have in common – or so you would hope! Lanyard calculators will especially impress those who work in office environments. Honestly, it’s hard to go wrong with desktop gifts!

CorporateSpecialities.com agrees that desktop gifts are worthwhile additions to swag bags for all business types. “Desktop real estate isn’t easy to acquire, so if you want your brand to stand out in this coveted space, you better make the products both useful and unique,” reports the site, “Colour is one way to stand out. Also look for collections so you can add pieces over time in a continuity program.”

To place your order for the promo gifts for your next party’s swag bags, please call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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30 May

The Importance Of Giving Away Swag Bags At Corporate Events

Posted in Promotional Products on 30.05.16 by John Meloche

Giving A Gift At A Birthday Party“That’s a really cool water bottle. Where did you get it?” This is a question that you want people asking attendees of your corporate events all summer long. When companies host events – whether they are barbeques, company picnics or even award ceremonies – it is commonplace for them to hand out “swag bags” to attendees when the event is over. That way, people have something tangible to remember the event by.

What is predominantly found in “swag bags”? You guessed it! Promotional products of all sorts are generally part of what makes up the bags of giveaways that people get at corporate events. The gifts, as you are likely aware, are meant to thank those who took the time to be in attendance. Of course, they are also meant to keep the event sponsors on the minds of the swag bag recipients.

If you are throwing any events this summer – and you should! – an important step of planning your party, dinner or award ceremony will be to create swag bags that you can give away at the end of the night. Now remember, the promotional gifts that represent your business should reflect the high quality and strong reputation of your brand. The gifts themselves must be useful and of high quality in order to convey positive messages about your business.

What types of gifts should be placed in swag bags? Well, we began today’s blog by alluding to the water bottle as an ideal swag bag gift for the summer. Who couldn’t use a classy new water bottle during the warmest months of the year? Of course, it’s wise to select gifts that are in keeping with your business and the type of people who are likely to support it. But as Erin Bury points out on Mashable.com, you always want to give gifts that people can actually use.

“Put yourself in the position of the conference attendee,” she advises those who plan on hosting such events, “Would you pick up that item if you walked by that booth? If the item was in a big swag bag, would it catch your attention, or would you throw it away without thinking twice? Chances are if you wouldn’t use it, neither would anyone else. Also, make sure it’s something people don’t have 10 of already.”

So what types of gifts to people really want? Again, this is why it’s important to consider your audience. Do the people attending your parties predominantly work in office settings? If so, gifts such as letter openers, retractable mouse pads and note pads would be good ideas. We offer these and many other great Desktop items that would make excellent additions to your swag bags. The bottom line is making sure you provide worthwhile gifts that keep their recipients in mind.

Understanding the interests of your event guests will help to make your swag bags all the more worthwhile. “Swag can be a great way to get your brand’s message out there and start some conversations about your company,” says Bury, “But you don’t want your company’s marketing treasure to be someone else’s trash. Take the time to think about what you’d actually want from a conference, and try to create items that reflect that.”

To place your order for the promo gifts for your next party’s swag bags, please call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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26 Apr

3 No-Brainers That Boost Your Brand’s Image

Posted in Small Business Advertising, Synergy Suggestions on 26.04.16 by John Meloche

Depositphotos_54688729_s-2015In yesterday’s blog, we revisited the topic of brand image and listed a number of ways that business owners can improve theirs. It should come as no surprise that being active on social media is a well-heralded tip. Using the internet to improve the image of your brand is practically a no-brainer type of strategy in today’s digitally-crazed world. In today’s blog, we’ll add to our list of no-brainers that boost your brand’s image.

Here are three:

1. Update your website. The importance of having your website updated on a regular basis cannot be understated. When people visit your site on any given week and then decide to revisit it the next, it shouldn’t look exactly the same. There should be some sort of new content that communicates that your business is keeping busy and doing well. Stale, stagnant websites give impressions that nothing is happening with the companies they represent.

“Like it or not, your website may be the first impression a potential customer has with your organization,” says Elliot Markowitz on TheVarGuy.com, “Your website should be dynamic, contain updated industry news or company information, and include any relevant content feeds or blogs…Having a poorly designed or out-of-date, stagnant website will turn away potential customers fast.”

2. Make your customers laugh. We’re not just talking about providing excellent customer service. That’s expected. To make your brand stand out, you’ll need to employ interesting and every quirky ways to gain public interest. Why not post humorous videos to YouTube? It’s no secret that people watch videos online each and every day. The marketing company, Forgelight Creative suggests that the creation of funny videos becomes a new practice of yours.

“How many times a week, or even a day, do you find yourself distracted by an entertaining video you saw on Facebook?” they ask on their website, “If this doesn’t sound like you, trust me, it sounds like a lot of your potential customers. Consumers like companies that have a sense of humor, so if you really want your image to improve, try to make them laugh!”

3. Make your employees happy. If the people who represent your company in the public eye don’t appear to love their jobs, you give little to no reason for the buying public to think very highly of your brand. If you truly want your company to have a strong brand image, ensure that each and every member of your staff is a staunch supporter of your mission statement. Markowitz highlights the importance of addressing corporate culture.

“Employees who have a positive work experience share it through their own social media channels and word gets around,” he reveals, “Conversely, employees who are treated miserably or feel taken advantaged of also share. How you run your company is on display for the world to see. Companies will want to do business with like-minded companies that share the same values.”

Of course, it’s also always a good idea to put your brand’s logo on a great promotional gift to hand out to your customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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25 Apr

3 Tips For Improving Your Brand Image

Posted in Small Business Advertising, Synergy Suggestions on 25.04.16 by John Meloche

Construction site crane building a blue 3D text. Part of a series.Brand imaging is everything. The opinion that the general public has about your company holds a lot of weight. People talk. And they don’t even have to know each other to do it! Each and every day, people jump on their social media accounts to connect with friends, acquaintances and even complete strangers. The likes and dislikes of a person are very easily made known these days. Where does your company fit in such conversations?

Could your brand image use some improving? Here are three tips for how to do so:

1. Expand your social media activity. We just mentioned that social media make very popular ways for people to share news and opinions these days. Your company should certainly be doing its part to stay active on social media through such accounts as Facebook and Twitter. However, these two are obviously not the only types of accounts out there.

Perhaps, it’s time for you to expand your social media reach. “Maybe it’s time you try expanding to the fastest growing social media platform, Instagram,” suggests the marketing agency, Forgelight Creative, “What better way to enhance your brand image than through connecting with customers and potential customers with visuals?”

Elliot Markowitz on TheVarGuy.com agrees that business owners need to have strong social media presences in order to improve their brands’ images. “Someone inside your company should be populating any social media presence regularly,” he advises, “They should be responding and interacting with the community. And they should be pushing out content that is both educational and relevant and aligns with your business.”

2. Host a contest this summer. Needless to say, the upcoming summertime will present ample opportunities for you to welcome new customers through the doors of your store. But, we’ve been saying it anyway! Last week, we posted a number of blogs detailing ways that you can turn the summer into your most lucrative time of year. One way to do that is to host a contest to inject excitement into those who hear the mention of your brand.

“As long as you’re giving away something realistic (not a brand new car or $100,000) and you’re using the right avenues to market the contest, you will see your followers grow and people will remember your brand easier,” says Forgelight Creative, “A great example of this would be a restaurant offering a free dinner for the first person to correctly answer a trivia question that relates to that restaurant.”

3. Start writing a blog if you haven’t done so already. Earlier this month, Synergy Marketing celebrated its 200th follower on Twitter. As of this writing, we’re sitting at 219. Now, you don’t have to tell us that that isn’t a huge number. However, it’s proof of our growth on social media. Thanks to our daily blogs (which have their links posted on Facebook and Twitter each day), we’ve been able to gain new followers and greater website traffic.

“Create weekly or biweekly posts that talk about what’s going on in your business, gives advice, or is general commentary on your industry,” recommends Forgelight Creative, “You may not directly see how this will improve your brand image, but it will. People like to know what’s going on with companies they’re working with and a blog shows that you care about what you’re doing.”

Be sure to check back for tomorrow’s blog as we continue to list ways to boost your brand’s image!

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08 Apr

What Makes Wine Stoppers Such Great Promotional Gifts?

Posted in Promotional Products, Small Business Advertising on 08.04.16 by John Meloche

img-crystal-wine-stopper-front-logo-2-1024x1269At Synergy Marketing, we are incredibly proud of the fact that we offer Canadian business owners the best promo products in the business! This is a statement that we’ve declared quite often because it’s something that we wholeheartedly believe in. It’s our mission to provide top-quality promo gifts, not only because we know that promo gifts greatly impress their recipients, but because we know that quality goes a long way in building the reputation of a brand.

Of course, the products and services you offer your customers will do a lot to create the impressions that they have of you. But, when you give out your promo gifts, you want that highly-touted reputation to be maintained. Not only does Synergy Marketing provide high quality, but we also offer high-end gifts to satisfy the most important members of your client base and colleagues. And our elegant wine stoppers make the perfect examples!

Why give out wine stoppers as promo gifts? Well, firstly, they are among the classiest gifts that you can give out. The Allegro™ Crystal Wine Stopper is an elegant, hand-made crystal wine stopper with a metal base and silicone o-rings that help to seal in the freshness of the wine. Each one comes in a beautiful two-piece black gift box. Needless to say, recipients of this great gift are wildly impressed.

The giving out of a wine stopper also suggests that you’ve gotten to know the recipient well enough to acknowledge his or her love for wine. It’s a gift that’s bound to impress, not just because of its “high end” nature, but because of the personal touch that it adds to your interaction with its recipient. Not to mention, wine stoppers are incredibly useful gifts. Naturally, they help for unfinished bottles of wine to not go stale.

What makes our wine stoppers so beneficial? On Info.com, it is explained that the modern-day wine stopper does a much better job of sealing in freshness than the traditional cork. “A problem with cork is taint, the presence of the chemical trichloroanisole (or TCA),” explains the site, “It has caused many a fine wine bottle to go bad even before being opened. The difficulty of detecting TCA makes it a particularly harrowing problem.”

golfball-logo-black-1024x1269At Synergy Marketing, we have two wonderful wine stoppers to choose from. In addition to the Allegro™ Crystal Wine Stopper, we also offer the Allegro™ Golf Ball Wine Stopper. As the name implies, this elegant hand-made wine stopper comes with a crystal golf ball motif. The golf-loving wine drinker in your customer base, pool of colleagues or team of employees will absolutely love it!

“Wine bottle stoppers can extend the life of most wines,” Info.com informs us, “Relatively inexpensive and effective enough to prolong the enjoyment of a favourite wine, wine bottle stoppers are worth the investment and sometimes even save an investment!” To place your order for the wine stopper of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com!

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22 Mar

4 Methods Of Maintaining The Support Of Your Client Base

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 22.03.16 by John Meloche

group of young people's hands isolated on whiteIn yesterday’s blog, we welcomed the new spring season by offering up some ideas for how you can get your business to spring forward. It’s a great time of year to launch new marketing campaigns, but it’s important to never forget about those tried-and-true techniques that will keep your current customers interested in what you have to offer. So what are you doing to maintain the support of your client base?

Here are four methods.

1. Make use of content marketing and your social media pages. This is a tip that we’re not likely to stop giving any time soon. It’s important to acknowledge the power of the internet and its ability to help you take your business to the next level. Through your social media accounts, you can directly connect to members of your customer base on a regular basis and at no charge to you. This helps to build customer relationships in ways that were once impossible!

On his website, sales expert, Brian Tracy highly recommends this practice. “There are so many more ways to get your product to your customers than ever before,” he informs us, “What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.”

2. Don’t lose touch with your supporters. It’s important to keep your client base in the know. Following up via phone or email after a service has been performed is a great way to show that your customers are important to you. Furthermore, it showcases your willingness to make their lives easier. The act of keeping in touch is, most often, well received by customers as so few business owners tend to consider its impact.

On BusinessKnowHow.com, Bob Leduc insists that the act of following up is bound to result in more sales. “Most prospective customers will not buy the first time they see or hear about your product or service,” he reminds us, “You’re losing a lot of sales if you do not persistently follow up with those prospects. Your follow up procedure can be as simple as periodically contacting them with a new offer. Or it can be more complex like distributing a newsletter or providing updated product information.”

3. Offer competitive prices. Being “cheap” isn’t necessarily an ideal selling point. You never want to give off the impression that your products are of low quality. However, it’s important to remain competitive in your marketplace by not overpricing your goods. Researching your industry and discovering the price ranges of your competitors is a great ways to gauge how you should be pricing your items.

“Do market research on your competitors to determine the right price,” recommends Tracy, “If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price.”

4. Don’t shy away from offering freebies. “Your ideal customer is far more likely to buy your product if you give them a preview to try out,” insists Tracy, “Shoot a short video of your product in action, give them a free piece of really great content and get your customers excited for what’s next.” At Synergy Marketing, we couldn’t agree more. We’ve long believed in the art of giving out free gifts to boost the reputation of your business.

Giving out promo gifts with your company logo on them is a great way to use the “freebie” to your advantage. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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21 Mar

4 Ideas For Springing Your Business Forward

Posted in Small Business Advertising, Synergy Suggestions on 21.03.16 by John Meloche

3d render illustration of red line bouncing on stack of gold coins graph.Welcome to spring! Undoubtedly, Canadians are rejoicing in the fact that the winter is now over. And while it may still take some time for parts of this great country of ours to fully warm up, there is still a lot to be excited about. Canadian business owners have every right to be especially excited. New seasons generally bring about new reasons to launch marketing campaigns that can help to boost sales. What do you have planned in order to spring your business forward?

Here are four ideas:

1. Work to enhance the customer experience. Believe it or not, it’s the customer service that often brings people back to support brands over the products and services they sell. People like knowing that they can not only depend on the companies of their choice for quality, but for enjoyable experiences as well. Think about it. Are you more likely to return to a store where a business owner remembers your name and asks about your day or one where you are unrecognizable?

On BusinessKnowHow.com, Bob Leduc writes that customers value the feelings they have about the companies they support over the actual goods that are purchased. “Your customers really don’t want your products or services,” he believes, “They don’t even want what those products or services do for them. What they really want is to gain the specific feeling they get after buying and using your products or services.”

2. Don’t give up on cold calling. Telemarketing isn’t everyone’s cup of tea. We’ll be the first to admit that. However, it’s certainly not a lost art if handled correctly. In fact, Synergy Marketing sales reps perform a lot of cold calling on a daily basis. And it has greatly helped them to develop new business relationships that have been lucrative for all parties involved. It can work for your business as well!

On his website, sales expert, Brian Tracy admits that cold calling isn’t the easiest thing in the world to do. But it’s a worthwhile business practice nonetheless. “Cold calling potential prospects can be frustrating and hard,” he says, “Whether you are doing it in person or on the phone, it is your job to warm up a potential customer. Especially if your product is new, you may have to generate interest by calling your customers.”

3. Be willing to answer questions. Developing a Frequently Asked Questions section of your website – if you haven’t already – is an excellent idea. But you certainly don’t want to stop there. Show your client base that you are available to answer questions whenever they’re asked. Make it known to your customers – via email newsletters, social media posts and personal interactions – that you’re happy to be a regular source of advice and information.

“Questions from prospects may be a nuisance. But answering them can be very profitable,” says Leduc, “Prospective customers only take time to ask questions when they have a high level of interest in your product or service. Providing a satisfactory answer to a prospect’s question often leads directly to a sale. Invite prospects to ask questions when in live selling situations. And make it easy for them to ask questions when they are not…such as at your web site.”

4. Have a clear sales pitch. “Pick out one or two benefits of your products and state those clearly in the sales headline,” advises Tracy, “Make it clear to your customers EXACTLY what your product is going to do for them. Be specific. If your product has multiple benefits, create sales messages for different customers that they can relate to.” At Synergy Marketing, we always do our best to let our customers know exactly what our promo gifts can do for them.

Boosting sales, growing customer relationships and garnering referrals are just three of the benefits that promo gifts give our customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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11 Feb

4 Other Ways To Promote Your Brand On The Cheap

Posted in Promotional Products, Small Business Advertising on 11.02.16 by John Meloche

Marketing and advertising cloud word 3d renderThis week, on the Synergy Marketing Blog, it’s been all about advertising. To be specific, low-cost advertising is the name of the game. Coming off a weekend when the most elaborate and expensive advertisements were getting a lot of attention – thank you Super Bowl 50! – we found it important to highlight the fact that not all business owners require big budgets in order to promote their brands.

Here are four other ways to promote your brand on the cheap:

1. Write an editorial-style ad for a local newspaper. Content marketing is huge these days. Maintaining a regularly-updated blog on your site helps to encourage online users to keep visiting your site. A blog helps you to showcase your expertise in your field, giving people stronger impressions of your reliable and trustworthy nature. On SmallTownMarketing.com, Tom Egelhoff suggests that you take things a step further by offering your expert advice to columns you submit to local newspapers.

“Try an editorial style ad,” he encourages, “These are ads that look like actual stories in the newspaper. They will have ‘advertisement’ at the top of the article. Develop a good headline, and 50% more people will read the article than would read an ad of the same size.” This will enable you to cleverly advertise your brand in a media source that generally charges a lot for standard ad space.

2. Give YouTube a go. In yesterday’s blog, we championed the cause for social media advertising. It wasn’t the first time, and it certainly won’t be the last. It’s free to use such platforms and Facebook and Twitter to advertise your business. But they don’t stand alone as social networking sites that allow business owners to market their brands. Online users just love to watch videos. So you may want to start up your own YouTube channel to upload your own.

“Given that YouTube is the world’s second largest search engine, create a YouTube Channel and leverage proven video marketing tactics, like ‘how-to’ style video content and response videos to improve search visibility and potentially drive leads,” advises Ken Lyons on SearchEngineWatch.com. He highlights this tip as one of the many free ways a business owner can market his or her business.

3. Plan for rainy days. It’s always a good idea to have a bit of a financial cushion when it comes to your advertising budget. Different opportunities to advertise your brand may pop up without a moment’s notice and you’ll want to be in a position to take advantage of them. As well, unexpected emergencies may arise and you’ll need that extra dough to handle them. Egelhoff sheds some light on this reality.

“During the year put a small amount aside each month for emergencies,” he writes, “You never know when you’ll need to react quickly to whatever the competition is doing. You must be able to capitalize on breaking national events or news regarding your industry. If negative things happen in your industry you may need to respond quickly to make sure the right message is presented.”

4. Hand out promotional gifts. Of course, you can never forget about the almighty promo gift. Among the most effective and cost-conscious methods of growing your brand, promotional products are must-haves! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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10 Feb

3 More Cost-Effective Ways To Market Your Company

Posted in Promotional Products, Small Business Advertising, Social Media on 10.02.16 by John Meloche

Marketing and advertising cloud word 3d renderFinding cost-effective ways to grow a business is a daily task of any small to medium sized business owner. In yesterday’s blog, we delivered a number of clever ways to pull off business marketing on the cheap. If you can’t afford the cost of a television commercial – not many entrepreneurs can – then the methods outlined in our blog are definitely worthwhile. And we have more for you today!

Here are three more cost-effective ways to market your company:

1. Donate to charity. Becoming an active member of your community is one of the best ways to advertise your company without spending a lot of money. In fact, it’s always a win-win to give back to those in need while highlighting the name of your business. Obviously, it leaves a very favourable impression on others when you position yourself as someone who cares about worthy causes.

“Spearhead an event, party, or conference for a cause you care about,” advises Microsoft, “That puts you in the position of getting to know lots of people and shows off your small-business leadership skills.” Naturally, these events can also be used to pass out your promotional gifts to those in attendance. Make your gifts part of your charitable donations to spread the good word about your brand.

Tom Egelhoff agrees that sponsoring a community event is a great idea. “A fun-run, golf tournament, or other event that will be well publicized in the community,” he writes on SmallTownMarketing.com, “Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.”

2. Become more active online. If we’ve advised it once, we’ve advised it a million times – give or take – utilize the internet to grow your business! Not only does it cost you nothing to set up social media accounts on Facebook and Twitter, among others, but it does you a lot of good to interact with other social media users. Microsoft points out that there are many different ways that you can go online to promote your business.

The company refers to internet advertising as the “free sample” approach to bringing in business. “Research active email discussion lists and online bulletin boards that are relevant to your business and audience,” recommends their website, “Join several and start posting expert advice to solve problems or answer questions. You may need to keep this up for a bit. But the rewards come back in paying clients and referrals.”

3. Attend trade shows and conferences. These often fun, profile-boosting business events are excellent ways for you to meet new people – both like-minded business owners and potential new customers alike. Trade shows and conferences make for the ideal places for you to hand out promotional gifts bearing your company’s name and logo. Always great ways to make great impressions, your promo gifts will help to separate your brand from the rest of those in attendance.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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09 Feb

4 Cost-Conscious Ways To Advertise Your Small Business

Posted in Promotional Products, Small Business Advertising on 09.02.16 by John Meloche

A bullhorn megaphone covered with words describing advertising such as advertise, promotion, public relations, marketing, attention, audience, plug, buzz and many moreIn yesterday’s blog, we highlighted our favourite commercials from Sunday’s Super Bowl 50. We pointed out, however, that although we enjoy blogging about Super Bowl commercials every year, we recognize that TV ads are not viable marketing sources for our clients. After all, such commercials notoriously cost millions of dollars! At Synergy Marketing, our experience has proven that you don’t need such overblown budgets to effectively advertise a small business.

Here are four cost-conscious ways to advertise your small business:

1. Stop marketing to unprofitable customers. This tip may seem a bit harsh, but it’s an important step to take if you wish to boost your profits. It is well known that it costs business owners a lot less to market their brands to their happy customers than it is to advertise in efforts to attract new ones. However, if you have customers who simply don’t generate a lot of money for your business, you may want to focus your energies elsewhere.

Microsoft insists upon this example of tough love. “If this idea makes you gasp, think harder,” they insist on their website, “You’re falling for the fallacy of increasing sales instead of boosting profits. If you stop marketing to unprofitable customers, you have more time and resources for customers who actually grow your business…Take a detailed look at your customer profitability data and then direct premium services and marketing to customers who count.”

2. Split advertising costs with the people who sell to you. If there’s a way to partner up with colleagues in order to bring down advertising costs, then go for it! On SmallTownMarketing.com, Tom Egelhoff recommends it. “Vendors and manufactures are always looking for exposure,” he advises, “Let people know you carry their products and have the vendor pick up part of the ad cost.”

3. Send e-newsletters as well as traditional letters. Synergy Marketing recently introduced its Insider E-Flyer Program. Our objective is to provide our clients with up-to-date information about all of the latest additions to our promotional product catalogue among other news about our business. Sending out e-newsletters typically costs you nothing but your time. Microsoft champions this marketing strategy along with sending traditional mail.

“Most businesses have harnessed the power of e-newsletters—and you definitely should be sending out one, too,” encourages their website, “It’s very cost-effective. But because email marketing is now nearly ubiquitous, you can quickly stand out by occasionally sending personal, surface-mail letters to customers and prospects. Just make sure the letter delivers something customers want to read.”

4. Trade in your business cards for promotional gifts. We suppose that there will always be a need for business cards. But, at the end of the day, they are not likely to be kept for very long by those you hand them to. In contrast, promo gifts are well-known for sticking around. Because they are most often lightweight, handy, useful and compact, promo gifts have the ability to advertise your brand for years to come. Recipients very rarely toss them away they way they do business cards.

“Most business cards are tossed within hours of a meeting,” says Microsoft, “Instead of having your card tossed, create one that recipients actually will use—say, a good-looking notepad with your contact info and tagline on every page.” At Synergy Marketing, we not only provide great promotional notepads and notebooks, but a wide array of promotional products that aren’t at all that likely to be discarded after they’re received.

To place your order for the cost-conscious promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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