05 Jul

The Declining Effectiveness of the TV

Posted in Social Media, Synergy Suggestions on 05.07.16 by John Meloche

Over the past couple of weeks, we’ve touched upon social commerce and the amplified importance of social media for businesses. We discussed how strategic social media can be when it comes to advertising. Not only that but we mentioned how it can allow your business to be more efficient with its spending. With this in mind, we’re looking at another big advertising medium: the TV.

TV advertising has always been used and has long be known as the most effective advertising medium. Its mass reach hasn’t ever been matched, until now. The effectiveness of TV advertising is definitely declining. It all starts with the deteriorating TV audience. Streaming media platforms such as Netflix, Crave, etc., play a large role in the dwindling TV audience. Alexis Kleinman, from the Huffington Post, wrote about the impact Netflix and other video on demand services have on the TV. She wrote that in the US, there was a 40% decline in TV ratings during the third and fourth quarters of 2014 and it’s all a result of people spending more time watching streaming TV online.

The TV was once a famed place for advertisements, however, times have changed and new trends have brought forth new norms and more reliable and effective advertising mediums. There are serious concerns about the mass reach TV ads offer. TV’s competitive advantage as an advertising medium is fading and it’s now becoming more ideal to pursue different advertising options. We have a rapidly changing business world and it appears as though the TV just can’t catch up.

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04 May

3 More Ways To Build A Bigger Buzz For Your Brand

Posted in customer satisfaction, Small Business Advertising, Synergy Suggestions, Uncategorized on 04.05.16 by John Meloche

Word on yellow wallThere are numerous ways to generate excitement for your business. Perhaps, you don’t have the type of boisterous fan base that the Toronto Raptors have. But still, you have several opportunities to entice your target audience to become interested in what you have to offer. We’re not just talking about run-of-the-mill advertising here. We’re talking about inventive ideas that get people talking.

In yesterday’s blog, we discussed following the leads of both the music and film industry. Firstly, you need a “hook” to get people thinking about your brand on a regular basis – much like popular songs. It’s also advisable that you launch teasers to generate greater interest in your soon-to-be-released products – much like Hollywood films.

But what else can you do to build a bigger buzz for your brand? Here are three more ideas:

1. Start a countdown. Some of the most exciting events in our lifetimes are anticipated through countdowns. New Year’s Day is the most obvious one that comes to mind. But consider those events that are advertised by how long you have to wait until they are launched. New television shows or professional sports seasons are often counted down in these ways. Why not place a countdown on your website to tease the launch of a new product?

“Countdowns serve two purposes: they act as a reminder for your audience and they build anticipation,” explains Lauren Hooker on ElleAndCompanyDesign.com, “I can think of several brands and businesses whose countdown for their new website, product, or business venture kept me on the edge of my seat and encouraged me to tune in on the day and hour of the launch. You can start a countdown within your blog posts, in your blog sidebar, on your homepage, and/or across your social media accounts.”

2. Establish wait lists for your products. Okay, wait a minute here. (See what we did there?) Isn’t the concept of making people wait one to completely avoid? People hate waiting, don’t they? Well, when you consider that when you make a product appear highly sought-after and very well-liked, making customers “wait” for it may not be all that bad an idea. On Forbes.com, Jayson DeMers explains further.

“Offering a wait list for your product or service can be risky, but it can also help contribute to a sense of anticipation and scarcity; both of which can generate huge buzz for your business,” he describes, “Test out wait lists for new products, services and events. Offer ‘limited’ seating at webinars and live events. During busy times, put clients on a wait list for your services rather than telling them you’ll get in touch when you have an opening.”

3. Offer free giveaways. Now where have we heard this piece of advice before? Surely, the Synergy Marketing Blog hasn’t missed any appropriate opportunities to remind its readers that offering customers something for free has long been a marketing strategy that works. “Giveaways are a great way to get your audience involved with your launch through shares and feedback,” says Hooker.

At Synergy Marketing, we offer the best promo products in the business to serve as your company’s free giveaways. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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03 May

3 Ways To Build Excitement Around Your Business

Posted in Small Business Advertising, Synergy Suggestions on 03.05.16 by John Meloche

A thermometer with the word Excitement, measuring the growing amount of anticipation for a special day or eventIn yesterday’s blog, we expressed our excitement over our hometown Toronto Raptors making it into the second round of the NBA Playoffs for the first time since 2001. Their second round series against the Miami Heat kicks off tonight at the Air Canada Centre! As we mentioned yesterday, the Synergy Marketing Blog has a tendency to liken pro sports to everyday businesses. The comparisons can be made easily.

As a business owner, you’re no different than a coach. It’s your job to train and encourage your team to work together in order to produce optimum results. However, it’s also your job to get the general public excited about your brand. Giving customers reasons to support you is an integral part of any company’s success. And while you may not necessarily be welcoming fans the way the Raptors have, there are a number of ways you can build excitement around your business.

Here are three:

1. Create a marketing “hook” for your brand. It’s done in music all the time. A song’s chorus is often referred to as its “hook” for its ability to capture the attention of listeners through its repetitive nature. How can you hook people into your business the same way a catchy chorus of a song can intrigue a music lover? On Forbes.com, Jayson DeMers suggests that you come up with an attention-grabbing message.

“A marketing hook is simply a short message intended to capture attention and get people talking,” he explains, “Ideally, it will leave people wanting more. A creative hook can/should be any of the following: A short phrase that conveys your unique value proposition, a ‘slant’ or angle for your business: something that gets people talking to their friends, a catchy jingle, message or unique offer (or) an important benefit.”

2. Launch teasers. Hooks work for songs. Trailers work for movies. When a new film is about to be released, a trailer is generally the first and most popular way that fans will discover what it’s all about. Teasers are meant to intrigue audiences. By creating one for your business, you will be helping to build a buzz unlike that of your competitors. Consider ways to “tease” your audience into wanting to know more about your brand.

“Teasers, hints, sneak peaks…they can be called by many names,” says DeMers, “The point is that by sharing enticing details of an upcoming product or promotion, you pique interest and leave people wanting more. Build up anticipation by hinting at what’s to come. For instance, instead of simply posting a contest on social media, start hinting at it in the week or two prior. Leak out bits of information to give your followers a chance to anticipate what you have in store.”

3. Blog about your business. From the “practice what we preach” column comes the concept of blogging. As you’re likely aware, we post a new blog to our website each and every business day of the week – even holidays! We also include links to these blogs on our social media accounts. Why? They help to encourage online users to visit our website. Blogs let the general public know that much is happening with your business.

“Take advantage of your blog to generate excitement before, during, and after a launch,” advises Lauren Hooker on ElleAndCompanyDesign.com, “Share about the process, explain the benefits of your new brand/service/product/offering, and plant seeds about the launch long before you release more details. You could even create a blog series centered around it all by inviting your readers behind the scenes of what you’ve been working on to prepare for the launch.”

Be sure to check back for tomorrow’s blog as we continue to list ways that you can build a bigger buzz for your brand.

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29 Dec

3 Ways To Rejuvenate Your Company In 2016

Posted in Small Business Advertising, Synergy Suggestions on 29.12.15 by John Meloche

2016 growth chart, 3d render, white backgroundWith 2016 right around the corner, business owners from all over Canada will be looking to better the overall impressions of their companies. It would be surprising to find any business owner who didn’t have this plan as part of his or her New Year’s Resolutions list. In yesterday’s blog, we touched upon the fact that ditching old habits and taking better advantage of business events were two key ingredients to a more successful year.

In today’s blog, we’ll look at more ways to rejuvenate your company in 2016. Here are three:

1. Do your homework. You may not be in school anymore. But that doesn’t mean that your time for learning new things is over. It’s important for you to constantly study your industry. As well, it’s wise to be up on new trends and technologies. How else do you expect to keep ahead in your marketplace? Take some time during your holiday break to learn about what your competition may be up to you so that you can come up with ways to better their strategies.

On DouglasMagazine.com, Kerry Slavens writes that this is a worthwhile approach to bettering your business in the new year. “If your business is quiet during the holidays, take the time to catch up on your reading,” she advises, “Comb the Internet for ideas from inspiring sites like springwise.com or sit down with some of the year’s most influential business books for inspiration.”

2. Add creative content to your website. Your website needs to be updated as often as your storefront – maybe more often. It’s important to show your online visitors that your company is constantly up to something. Arguably, more important than your website’s design is its content. Start up a blog and have it written in an informative, yet entertaining way. Keep in mind that many company websites have blogs. Yours needs to be unique.

“Because many other companies are doing the same thing, it’s more important than ever that your content is highly useful to your target audience, unique and engaging,” says Jeff Kalter on SalesForce.com, “Create content that your company can be proud of, shows off your thought leadership, and your prospects will love.” If you don’t fancy yourself much of a writer, it would be beneficial for you to go ahead and hire a professional blogger.

3. Trust in your staff. Too many business owners think that they need to do everything on their own. As a result, they inundate themselves with work, but never have the time to get all of it done. If you need to hire competent staff members, begin your hiring process once the new year begins. But, if you already have a strong team, put more of your faith in the people you’ve hired to help you run your company.

“Get a smarter start on the new year by making a commitment to delegate or outsource those tasks that take you away from working on your business,” recommends Slavens, “For instance, do you need to do all of the social media yourself, or is it smarter to hire a savvy university student who can do it twice as fast, freeing you up to innovate, pursue opportunities and lead your team? The same goes for bookkeeping. Is your time worth more to your business when you are balancing the books or prospecting for new clients?”

Here’s hoping 2016 will be your most successful year yet! Happy new year!

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28 Dec

Making Better Impressions In The New Year

Posted in Promotional Products, Small Business Advertising on 28.12.15 by John Meloche

The words Time to Impress on a white and red clock telling you that now is the moment to persuade others and make a good impression to be successful and achieve your goalsWe certainly hope that you’re enjoying your holiday season! While the Synergy Marketing offices are currently closed until the new year, we haven’t taken time off from thinking about the ways in which Canadian business can grow their businesses. With the beginning of 2016 just a few short days away, we know that business owners all over Canada are thinking up ways to make better impressions in the new year. And how can you do that?

Ditch what hasn’t worked for you in the past. Some business owners are simply too stubborn for their own good. They refuse to assess their past mistakes in an effort to correct them going forward. What good is that going to do your business? Suck it up and realize that not every decision you’ve made for your company has been a good one. Start 2016 off fresh by getting rid of old habits that have never proven to be fruitful.

On DouglasMagazine.com, Kerry Slavens reiterates the importance of ditching old and unsuccessful strategies. “A clunky business strategy, a bad website design, an uncomfortable office chair, a broken printer?” she lists, “Why surround yourself with things that symbolize failure? Shred, refresh, rethink and recycle your way to a better frame of mind for you and your team.”

Take better advantage of business events. Simply showing up to trade shows, conferences and other industry events isn’t enough. It should be your goal to leave an impact everywhere you go. The point, of course, is to be memorable. Leaving a positive impression on everyone you meet can go long way in securing future business. On SalesForce.com, Jeff Kalter advises entrepreneurs to get more out of events.

“Events consume a lot of time and money,” he reminds us, “It’s essential that a trade show or conference goes off without a hitch. Because of this, hours go into creating the perfect trade show booth or conference hall to wow visitors. Time goes into preparing speeches and choosing appetizers for receptions. In the rush to the event deadline, sometimes the overall objective is forgotten.”

At Synergy Marketing, we also highly recommend that you bring your company’s promotional products with you to all of the events that you attend. When it comes to leaving positive impressions and being memorable, few things provide more success in those areas that promo gifts. Branded promotional items not only add value to a recipient’s life by coming in handy on a daily basis, they provide excellent reminders of who to do business with.

Our offices open up bright and early on the morning of January 4th, 2016. We’d love to hear from you in order to discuss the promotional products that would work best in advertising your company. If you have plans to attend trade shows and conferences in the new year – and you certainly should! – then it’s wise to carry along promo gifts that bear your company’s name and logo.

We have so many to choose from. Pens, key chains, flashlights, wine stoppers, ear muffs, knives, tools and so much more! Be sure to give us a call at 1-877-748-9884!

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15 Jun

4 Ways To Market Your Business To Customers Overseas

Posted in Synergy Suggestions on 15.06.15 by John Meloche

Depositphotos_5368407_xsMany Canadian business owners are very proud to be Canadian. Why wouldn’t they be? But some are so proud of their maple leaf-laden roots that they refuse to sell to Canadians only. Instead, they love the opportunity to distribute their Canadian-made goods and services to customers from all over the world. In today’s world, being able to market your business as an international entity requires a strong website. But it also requires some smart marketing.

Here are four ways to market your business to customers overseas:

1. Promote a “Made In Canada” campaign. It’s no secret that Canada has established quite the rapport with countries all over the world. If you’re looking to cash in on our nation’s stellar reputation, it won’t hurt you to run a “Made In Canada” campaign on your website. You may even want to offer special shipping discounts to overseas orders of two or more of your products in order to encourage more sales.

2. Be able to communicate in other languages. This task may seem a bit difficult. But, keep in mind that we’re not exactly telling you that you need to learn a new language. Instead, you may want to consider having your website translated into the world’s most popular languages. That way, people from non-English speaking nations will be encouraged to visit your website and learn more about your business.

“Having your site translated into other languages is a huge advantage to marketing to an international audience, but having a deep understanding of your own and other’s cultures is also important,” writes Erica Swallow on Mashable.com, “The first step to improving cross-cultural competency is understanding the cultural barriers within which you and others in your business operate.”

3. Become noticeable at tourist spots. Canada welcomes tourists from all over the world all year round. So it pays to find ways to get those visitors information about your business while they are here. Where do tourists visit when they’re in your hometown? Find ways to get your flyers, pamphlets and posters in those areas. On the UK-based Marketing Donut website, this tip is communicated.

“If you print them, they will come,” states the site, “Brochures, leaflets and cards can be left at bureaus in airports, seaports and major rail termini — anywhere tourists pass through or congregate. Tourist information centres, found in every major town and city in the UK, are obvious places to advertise your business’ unique British selling point.” The same thing can certainly work for Canadian businesses.

4. Research cultural perceptions. It’s important to keep in mind that every country in the world has its own perception of colours and images. Perhaps, changing up the colours and images on your site to convey certain messages to your international audience is in order. “Colours and symbols are deeply ingrained in cultures; research perceptions of colours and symbols among your target audience and adapt accordingly,” advises Swallow.

She goes on to explain that “in most of Europe and the Americas, for example, white is associated with purity and marriage. In Japan, China and parts of Africa, though, white is traditionally the color of mourning. But don’t be fooled — in Westernized Asian cities, white weddings are becoming more common. Beyond colours, make sure any icons, logos or graphics you are using are acceptable and looked upon in good light in areas you wish to reach.”

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29 May

3 Ways To Avoid The Dreaded Summertime Slump

Posted in Synergy Suggestions on 29.05.15 by John Meloche

sad broker with falling down graphIn yesterday’s blog, we unveiled some rather unique summertime marketing strategies. Now that we are just a few short weeks away from the official beginning of summer, it only makes sense for Canadian business owners to start thinking of ways to welcome the new season. And, by “welcome the new season”, we mean utilize summer themes to promote their businesses. This is especially important for business owners who generally experience a summertime slump.

“Summer can be a slow season for some industries and a peak season for others, but you don’t have to experience the dreaded ‘summertime slump’,” writes Michelle Nickolaisen on Grasshopper.com. If you own a company that often sees a slowing of business during the summer, perhaps this is the year when you kick your summertime advertising into full gear. In other words, it’s time to work a little harder to keep sales going.

Here are three ways to avoid the dreaded summertime slump:

1. Call your clients. Don’t assume that they’re just going to keep coming to you. If you’re used to slower sales during the summer, now would be a good time to check in with your loyal customers to see if they have any needs that you can meet in the months to come. Letting them know that their business means a lot to you is an excellent way to advertise your brand. In most cases, they’ll appreciate your getting in touch.

Teneo Results insists that you create a sense of urgency. “Businesses tend to take longer to make decisions in the summer. Don’t wait to follow up on your proposals – call them now,” advises their website, “And, don’t forget to use your consultative sales skills to create a sense of urgency. Enjoy your summer, but also be sure to stay on-track to meet your year end sales goals. Be tenacious during the next 4 weeks.”

2. Create a “staycation” campaign. Just because summer is on the way, it doesn’t mean that everyone is planning to jump on a plane. Many people tend to enjoy their summer vacations at home. The “staycation” theme is something that you can use to your advantage. As Nickolaisen points out, many people have to stay home with their kids or they have a lot of work on their plates. Sound familiar?

“If these people are your target customers, then doing vacation themed marketing to them isn’t going to have the results you want,” she states, “Instead, market to where your customers are at right now. If you’re talking to overworked business owners, a series of entertaining posts or photos based around the idea of the “office staycation” could increase engagement and customer loyalty (which can, in turn, lead to increased sales).”

3. Start a summer giveaway. Earlier this week, we posted a number of blogs championing the idea of using free giveaways to promote your business. It seems only right that we conclude this week’s series of blogs by reiterating that all-too-valuable piece of advice. As our blogs pointed out, there are many benefits to giving your customers free items. Among them is the fact that they allow for customers to try your products before buying them.

Of course, if your products are of the high quality that you purport them to be, chances are that your customers will come calling to purchase them in the future. “Giveaways are a tried and true marketing technique,” affirms Nickolaisen, “When done correctly, they can boost sales significantly. If you sell something that goes with a summery theme, then feel free to do a giveaway of one of your products.”

At Synergy Marketing, we offer promotional products that make for the perfect free giveaways. To place an order for the promo gift you wish to hand out to your customers this summer, call us at 1-877-748-9884!

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01 Apr

3 More Ways Spring Cleaning Can Benefit Your Brand

Posted in Synergy Suggestions on 01.04.15 by John Meloche

Clear blue skyWell, hello April! So nice of you to arrive. If you wouldn’t mind bringing along the weather that your month is generally known for, we’d all very much appreciate it! As a Canadian, you sometimes have to understand that the weather can be unpredictable. But as a Canadian business owner, it’s always important to be mindful of the changes that you can make when the seasons transition from one to the other.

Seasonal changes are great times for introducing new promotions. Special “spring sales”, for example, easily come to mind as ways to welcome new customers into your stores. Another way to boost sales is to do a bit of “spring cleaning” for your business. As we stated in yesterday’s blog, there are number of ways that you can “spring clean” in order to grow your success in the coming months. Here are three more ideas.

1. Revisit your long-term goals. At the conclusion of yesterday’s blog, we noted the importance of updating your business plan. According to Forbes.com, reassessing your goals is a commitment you should make to your business at least once yearly. Don’t forget about your long-term goals, insists the site. With the passing of time, things change. Therefore, you may need to change your outlook on how to run your business.

“You might find that your expectations, needs, and ambitions are different than they once were,” says the website, “Maybe your concept of how your business should evolve has changed, or your perception of how the company will look down the road. It’s totally okay for your goals to change – but you have to be aware of that. If you determine that the overarching aspirations are the same, check in on your progress towards achieving them. What could you be doing more of?”

2. Organize your emails. Here is where spring cleaning for your business begins to take on a similar look as the spring cleaning you do at home. Neatening things up a bit never hurt anyone. And it certainly won’t hurt for you to delete some of that junk in your inbox and return those messages you may have overlooked, thanks to your busy schedule. Depending on the number of emails you have, this may be time consuming. But it will be worth it in the long run.

“Clear a whole afternoon, pound some caffeine, and go nuts,” encourages Forbes.com, “If the whole thing is simply too overwhelming, or your know that your brain just isn’t naturally that strong at implementing complex organizational systems, hire someone to do it for you. It’s a relatively minor expense that will improve your work zone feng shui and make your entire communications methods feel infinitely more manageable.”

3. Clean your office. Now here is where spring cleaning for your business takes on the exact same approach as spring cleaning at home. It is often said that a cluttered workspace makes for a cluttered mind. You may be surprised how effective a little bit of organization can improve your work day. Take the time to throw garbage out, file important papers, put supplies back in their drawers and wipe down your workstation with disinfectant cloths.

Not to mention, you may want to get the vacuum out if you’re not prone to looking behind desks and under tables. You’d be surprised what accumulates in these areas when they go unnoticed. A new and improved office will help both you and your staff to function better on a daily basis. And hey, once your office is clean, you may want to decorate it with promotional gifts that bear your company’s name and logo. Offer them to your staff as incentives. They work wonders in boost employee morale.

And you know who to call to order the best promo products in the business, right? Contact Synergy Marketing at 1-877-748-9884 today!

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31 Mar

3 Great Spring Cleaning Ideas For Your Business

Posted in Synergy Suggestions on 31.03.15 by John Meloche

Depositphotos_54769157_xsIn the City of Toronto – where Synergy Marketing is proudly headquartered – it doesn’t exactly feel like spring yet. We know that warmer weather is on the way. But we’d sure like for it to hurry up! Have you had enough of winter as well? If so, there are some things that you can do for your business to rid it of the winter blues. And what better way to do that than some spring cleaning? Yes, spring cleaning shouldn’t just be left to residences.

The advent of spring is the perfect time to clean things up at your business. “It’s exactly like regular spring cleaning except it involves way less elbow grease and a lot more professional evaluating,” says Forbes.com, “Okay, so it’s nothing like regular spring cleaning.” What it is, in fact, is recharging your business with a new energy and attitude that will help it to achieve greater success than in months past. Here are three great ways to do that.

1. Freshen up your online presence. At Synergy Marketing, we’re happy to say that we jumped the gun on this one. Just before spring started, we revamped our website to give it a cooler, sleeker and cleaner look. We also introduced some new products and ensured that our product pages looked a whole lot better by adding amazing new photos. We also made sure to spruce up our Facebook and Twitter profiles with our updated business logo.

“Go through and take stock of what your online presence is like,” suggests Forbes.com, “Is there some copy on your site that could be rewritten to sound better or more accurately reflect slight shifts in your target market, or what kinds of services you are focusing on now? Is your brand being represented as effectively as possible? Now is a good time to tighten things up and fix up all the little details that, although they don’t take a lot of effort, make a big impact.”

2. Strengthen your staff. Forbes.com assures that it is not encouraging anyone to go on a firing spree. But sometimes, a little trimming of the fat is necessary. It may sound a bit harsh to use such a euphemism when it comes to people who work for you, but it’s important to be abreast of issues within your company that exist at the hands of less-than-stellar employees. Let’s face it – we’ve all had experiences with them.

According to the website, “it’s smart to take a minute to reflect on what needs your company has, which roles are being filled well, which ones could possibly be better executed, which ones are no longer as crucial per changes in how your company operates, and which new needs might necessitate redistribution of staff responsibilities or role definitions, or might require hiring one or two new people entirely.”

3. Update your business plan. In yesterday’s blog, we commented upon the importance of having a sound business strategy. And one of the ways we suggested you do that is by focusing in on a primary goal for your business. However, as time passes, your objectives may change. There may be some opportunities for your business to grow in new directions when you reassess what it is you’re trying to achieve.

Forbes.com recommends that you revisit your business plan at least once a year. Sometimes, reminding yourself of your original objective is all you need to encourage you to motor through to the next stages of accomplishing your goals. Perhaps, no change is necessary at all. But it’s important to be mindful of your goals so that you don’t lose sight of how to reach them. It will help to keep you as focused as you were when you started your business.

Be sure to check back for tomorrow’s blog as we continue to analyze ways that you can do some spring cleaning at your business. And for any questions about our fantastic promo gifts, don’t hesitate to call Synergy Marketing at 1-877-748-9884.

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02 Feb

Super Bowl Commercials Continue To Have Big Impacts

Posted in News on 02.02.15 by John Meloche

Hand with TV Remote, Beer, Chips and footballEach year, the Synergy Marketing Blog takes a special look at Super Bowl Sunday. And, no it’s not just because it seems as if the majority of North Americans are taking in the NFL’s championship football game. It’s because the Super Bowl broadcast is very well-known for showcasing some of the most elaborate commercials ever made! Many viewers admit to tuning in for the commercials more so than for the game itself.

It’s no secret that big-named advertisers have spent millions of dollars on 30 second slots, knowing that the viewership of each Super Bowl game is enormous. And yesterday’s affair was no different. All of the major players returned. And we’re not talking about Tom Brady, whose New England Patriots captured their 4th Super Bowl championship in 14 years following their narrow 28-24 defeat of the Seattle Seahawks.

Among the advertisers with Super Bowl commercials were auto companies such as Jeep, Toyota, Lexus and Nissan; fast food chains like McDonald’s and Carl’s Jr.; junk food snacks including Skittles, Snickers and Doritos; beer brands such as Budweiser and Bud Light and web hosting companies including Wix.com and the ever-present GoDaddy.com. So what were among the most intriguing of all the ads?

Wix.com arguably actually had one of the most appropriate and respectful Super Bowl ads we’ve seen in some time. Naturally, it makes sense to appeal to football fans during the Super Bowl. And this company that offers website creation and hosting did just that with their ad starring a number of retired NFLers including Brett Favre, Terrell Owens, Emmett Smith and Larry Allen. Each former pro was shown running a new post-football career business complete with website.

The ad could easily be considered one of the more “tame” commercials to appear during a Super Bowl. However, its use of highly heralded NFL superstars of the past leant itself to best resonate with the viewing audience. So just how successful does Wix.com intend to be following the release of this commercial? SuperBowlCommercials2015.com suggests that the company is about to become a major player in its industry.

“By investing in a Super Bowl spot for the first time, Wix hopes to turn themselves into a household name in America and to become the go-to website builder for small businesses and individuals in America,” says the website, “Founded in 2006, Wix now boasts over 59 million registered users worldwide.” It should go without saying that airing a commercial during the Super Bowl can have a major impact.

Insurance company, Nationwide has apparently planned on having a major impact itself. Its Super Bowl ad has been discussed as one of the most depressing in the broadcast’s history. That doesn’t mean it wasn’t effective, however. It depicts a young boy explaining that all of the experiences that young boys generally enjoy while growing up will be missed due to his own untimely death.

“Nationwide completely killed the mood at Super Bowl parties across the country with a shocking ad to promote the prevention of childhood deaths,” writes Nick Schwartz of USA Today, “After being kissed by a girl for the first time and flying through the air, a young boy reveals that he never had any of those experiences because he drowned in a bathtub.” Talk about a downer!

Which SuperBowl commercials did you like best? Feel free to watch them HERE and tweet us at @synergymkt!

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