30 Jan

Promo Products Are Perfect Business Branding Tools

Posted in Promotional Products on 30.01.15 by John Meloche

P-523_BIG-160x160All throughout this week, the theme of our blogs has been about the power of promotional products. And while the Synergy Marketing Blog quite often provides a wealth of information based on business promotion in general, it should come as no surprise that our hearts are attached to the concept of handing out promo gifts to customers in order to secure their loyalty. Of course, that’s just one of the benefits to giving promotional products out to your customers.

As our blogs have revealed all week long, there are numerous benefits of using promotional products for your business. And today’s blog will be in keeping with that theme. Keep in mind that, no matter what type of marketing strategy you decide to employ, marketing your business is mandatory. Without getting the word out about your business, there’s no way to attract customers to it.

On NCBA.ca, Keira Rose agrees with our sentiments. “Branding is an important part of every business,” she writes, “High quality products and good services are not enough to get the competitive edge in the industry. You need to inform people of your presence in the market.” So what is the best way to market your business? Of course, every business is different. So the answer to that question will vary from one business to the next.

One thing is for sure though. Promo gifts are both cost-conscious and highly effective when it comes to attracting positive attention to your brand. “Adding value to your business is essential and business promotional products are the best way of doing it,” insists Rose, “Promotional gifts serve as a perfect medium to stay connected and turn the existing customers to loyal repeat customers. Offering give-away items to your customers is the best strategy to increase sales.”

Rose goes on to note that there is no shortage of places and times to hand out promotional products to new and potential customers. Naturally, you could hand your gifts out to everyone who enters your store. But they are uniquely designed to make great impressions at a variety of other venues. “Promotional gifts are cost effective items that are usually offered during seminars, exhibits, trade shows, road shows, special events and product launches,” Rose reminds us.

In yesterday’s blog, we posed the question “Are Pens The Kings Of Promotional Products?” It can be argued that pens can suit the promotional needs of just about any business type. They are both useful and very friendly to any marketing budget. Rose concurs. “Notepads and pens are the most practical promotional items that can be used for promoting your brand,” she writes, “They are inexpensive yet effective.”

At Synergy Marketing, we’re proud to offer a wide array of pens. One of the coolest selections we have is the amazingly inventive Ballpoint Pen and Highlighter. It contains a metal ballpoint pen on one end and a yellow highlighter on the other! It’s one of the many unique 2-in-1 promotional products that we have to offer. With a space to place your business name and logo on them, these pens are guaranteed to make quite the favourable impression on their recipients.

“Every time a company gives out a promotional product, it gives an existing or a new customer a good reason to continue choosing their business over their competitors,” says Rose, “This form of promotion gives a business a good opportunity to create more number of new customers through ‘word of mouth’ advertising from the current customers.” To order the promotional product of your choice, call Synergy Marketing at 1-877-748-9884 today!

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29 Jan

Are Pens The Kings Of Promotional Products?

Posted in Promotional Products on 29.01.15 by John Meloche

P-519-amorization-pen-160x160“Promotional business gifts really are a powerful way of not only getting your brand into the minds of your potential customers, but more importantly, keeping it there!” insists the British-based Pellacraft.com. In yesterday’s blog, we revealed that, in Great Britain, promotional products are just as powerful as they are here in Canada. And that really shouldn’t be much of a surprise. Promo gifts undoubtedly have the ability to grow businesses worldwide.

Quite often, the sales reps, here at Synergy Marketing, are asked by their clients about which promo gifts work “best”. And because we have so many different promotional products to choose from, the answer may vary from business owner to business owner. Of course, not all businesses are the same. And, as a result, some promo gifts are simply going to work better for some companies over others.

Take, our Translucent Ice Scrapers, for example. These awesome promo gifts are extremely handy during the winter time for obvious reasons. But as you may have guessed, they are especially designed to help drivers clear the ice from their windows. That means that members of the automotive industry are generally served best by these gifts. They guarantee that their clients – all drivers – will be able to make use of these great promo products.

But is there a gift that can suit all business types? Surely, there have got to be some go-to items that any business owner can use. According to Pellacraft.com, “pens are one of the best, if not the king of, promotional products!” As we’ve mentioned in many of our blogs before, pens continue to be extremely useful to this day. Will there ever be a day when we won’t need to write things down?

Sure, we’re living in the era of the internet. But the pen will always be mightier than the sword…so to speak. The website reveals that a British Promotional Merchandise Association survey found that “62% of people said that they have branded pens from companies.” So it appears as if pens are “go-to” promotional items in Great Britain as well. And why wouldn’t they be? Pellacraft.com agrees that there will always be a use for pens.

“Pens are a necessity for everyone therefore promotional pens are guaranteed to go down a storm if you give them out to your clients,” says the site, “Not only do they increase brand awareness but they also are a constant reminder of your company.” Think about it. Every time your client reaches for your pen to write something down, he or she will be reminded of your company. Now that is what you call cost-effective promotional power!

Is there a certain type of pen that works best? Well, once again, this may come down to the type of business giving the pens out. Lucky for you, Synergy Marketing offers a wide array of pens to suit the tastes of business owners from a wide variety of industries. For example, The Amortization Pen is an incredibly useful tool for realtors, mortgage brokers and other members of the real estate industry.

It comes with a unique pull out calendar that helps home buyers to quickly calculate their monthly mortgage payments based on borrowing $1000 over 5, 10, 15, 20, 25, 30 or 35 years at rates from 2.00% to 12.00%. Pretty industry specific, isn’t it? And we’re sure to have a pen that will specifically suit the interests of your business and its customers as well. To learn more about them, be sure to give us a call at 1-877-748-9884 today!

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28 Jan

Our Friends In Great Britain Love Promo Gifts Too!

Posted in Promotional Products on 28.01.15 by John Meloche

united kingdom national flag thumb up gesture for excellence andThe power of promotional products should never be understated. And perhaps, this is why we state it – over and over again! For many years, Synergy Marketing has proven that when Canadian business owners choose to place the logos of their companies on useful and effective promo gifts, their companies enjoy greater success. An increase in customers, happier clients, numerous referrals and general better impressions of the brands are all beneficial results.

But, promo gifts don’t just make business owners successful in Canada. They have the ability to work wonders worldwide! Our friends over in the United Kingdom seem to recognize the power of promo gifts and love them about as much as we do. At least, this is what seems to be confirmed by the British Promotional Merchandise Association. On Pellacraft.com, it is revealed that a survey was completed finding a number of benefits of promo gifts.

“Promotional products invoke loyalty in over three times as many recipients as the effects of the other advertising mediums like print, web, direct mail or TV,” says the website, “Using promotional products as part of your marketing will mean that your company gets the recipient’s loyalty and of course their custom.” The site goes on to list some very telling statistics about the power of promo gifts in Great Britain.

81% of the people asked said they expected to get promotional items from exhibitions like trade fairs etc. This is a very important aspect of the promotional gift. Trade shows, conferences and other events that give business owners the opportunities to meet fellow professionals are the absolute perfect places to hand out your promo gifts. Evidently, people now expect to get their hands on them at these events.

“They are a great way to draw in more customers and by having promotional items to give out people are more inclined to remember your company after the exhibition is over,” says Pellacraft.com, “With the economic climate as it currently is, now is the best time to promote your company using promotional items.” If you’re attending a trade show any time soon, it’s imperative you bring some promotional products along with you.

58.9% of people are more likely to keep free branded gifts during this time. This is another major benefit to the promo gift over the business card. The key is to be memorable and to make quite the good impression on those you meet. In order to encourage others to contact you after they have met you, it’s important to give them a reason to keep you in mind. Because promo gifts are so useful, they have the ability to stay with their recipients for years!

Business cards, on the other hand, are too often thrown away, lost or placed into a “deck” of other business cards only to be forgotten. Promo gifts leave lasting impressions. This is why it’s so important to invest in these great items. They are among the most cost-effective ways to grow your business. And their staying power is undeniable. Not to mention, they’re easier than you think to get your hands on!

94% of us remember the advertiser who gave us a promotional item after we have had it for six months. Evidently, if you want to be remembered, a promo gift will do the trick. And speaking of getting your hands on them, Synergy Marketing provides the best promo products in the business! Ordering yours is as simple as giving us a call at 1-877-748-9884 today. We look forward to helping you join Great Britain and the rest of the world in reaping their benefits!

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16 Jan

3 Steps To Increasing Your Brand Awareness On Twitter

Posted in Social Media on 16.01.15 by John Meloche

Social media button conceptAdmittedly, we’re pretty fascinated by this new world of advertising that we’re living in. Things have vastly changed from just a decade ago. These days, we rarely discuss things such as radio spots, newspaper ads and flyers. Instead, businesses are lot more likely to go online to promote their businesses. And, at Synergy Marketing, we understand this fully. Not only do we showcase all of our great promotional products on our website, but we advertise on social media as well.

Our “advertising”, however, doesn’t come in the traditional form. When we use Facebook and Twitter, it’s predominantly to share content that we’ve posted on our website via our blog. It’s this type of marketing that experts assert encourages people to not just follow our social media profiles, but gain greater interest in our brand in general. In today’s blog, we’ll conclude our look at ways to increase your brand awareness on Twitter. Here are three great steps.

1. Avoid too much promotion. Reiterating our point about advertising in the non-traditional sense, author Michael Hyatt points out that it’s important to promote your blog posts and products via social media. On his website, he writes that “there’s an invisible line you must not cross.” You don’t want to “look like a spammer”. Keep in mind the golden rule about social media. It’s all about being social!

So, to encourage a growing rate of followers, you’ll want to interact with others as if you were getting involved in conversations in person. It begins with making sure that you are following other accounts that are relevant to your industry. It also involves responding to other tweets of those that you follow. It includes asking questions, but also providing the answers to questions that are asked of you. Again, it’s all about being interactive.

2. Share positively. Be happy, insists Kevan Lee of Bufferapp.com. “Happy updates correlate to more followers,” he writes, “The tone and voice you have on social media really does make a difference.” Keep in mind that Twitter provides you with the opportunity to socially interact with people. As a result, it gives your brand a personality. Is it a personality that people tend to like? Or are they turned off by it?

Clearly, it pays to be polite. “Take care to avoid coming across as sad, aggressive, angry, cynical, or morbid with your social media updates,” warns Lee, “Users notice. They’re more likely to follow a positive account than a Debbie Downer.” So don’t be afraid to share whimsical jokes and anecdotes as well as offering regular pleasantries to those who follow you. The better you make people feel, the more likely they are to follow you and support your business.

3. Don’t use an auto-responder. If we’ve communicated anything about how to gain followers on Twitter over the past three days, it’s that it pays to be genuine. Your Twitter account is a reflection of your personality. So don’t give your followers the impression that you’re not genuine. Tweet on your own or have a representative of your business do some real tweeting for you. Hyatt learned this the hard way.

“I used to use SocialOomph to thank everyone who followed me and provide a link to my ‘Beginner’s Guide to Twitter.’,” he writes, “I thought I was being courteous and helpful. As it turns out, I was being annoying. This is just more clutter in people’s Twitter inbox. Avoid it.” Synergy Marketing would like to take this opportunity to thank everyone who follows us on Twitter. We hope that there will be many more of you in the near future!

But don’t forget to call Synergy Marketing directly at 1-877-748-9884 to order the perfect promo gift to grow your customer base!

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15 Jan

3 More Ways To Gain Followers On Twitter

Posted in Social Media on 15.01.15 by John Meloche

Twitter bird chattingThis week, the Synergy Marketing Blog has been taking a strong look at the ways in which Canadian business owners can grow their friends and followers online. And we’re taking a lot of the advice that we’ve doled out ourselves. With more than 100 likes on our Facebook page, we’re now intent on bettering 100 friends on Twitter. Yes, these may seem like small numbers. But, for a brand that is still getting used to the digital era, our progress has been very steady.

Perhaps, it’s because we’re utilizing so much of the advice that we blog about. We post links to our blogs on our social media profiles daily. We include hashtags in our posts. And we also pose questions in an effort to engage our audience in conversations. These and other tips have helped to grow our online fan base. And they can help you do the same. Yesterday, we began to look at ways to grow Twitter followings. Today, we’ll take a look at three more great suggestions.

1. Give the people what they want. Perhaps, one way to ensure that you’re gaining a larger Twitter following is to take the same approach as you would to welcoming customers into your store. What do your customers want? Which advertising strategies do they best respond to? On Bufferapp.com, Kevan Lee writes that “52% of followers want special offers.” He notes that Nielsen research conducted a study that revealed this and other interesting findings.

Why do people tend to follow certain brands? According to the study, “55% follow because they like the brand; 52% follow for special offers or promotions (and) 51% follow to stay up to date with news from the brand.” Discounts, Lee informs, is one of the biggest reasons for people to follow a particular brand on Twitter. In addition, followers enjoy getting freebies and reading exclusive content.

2. Share valuable content. To reiterate the last point made by Lee, Michael Hyatt highlights the strong importance of content marketing on his website. “This is probably my most important piece of advice,” he believes, “Point people to helpful resources. Be generous. Be inspiring. Use lots of links. Create content that other people look forward to getting and want to pass on to their own followers. This is the key to getting retweeted.”

As we’ve mentioned, the Synergy Marketing Blog has a link to each and every one of its posts on both our company’s Facebook and Twitter pages. We have been utilizing the concept of content marketing for years now. The fact that our website not only offers visitors the ability to peruse through our vast array of available promotional products, but also provides an ample amount of very useful content, has helped us to grow our reach on both social media platforms.

3. Post often. While Lee insists that it’s important to avoid “bursts” (too many posts all at once – see yesterday’s blog), you never want your profiles to go without regular updating. “The more you post, the more followers you’ll have,” he says bluntly, pointing to the fact that “social media analytics company, Beevolve analyzed 36 million Twitter profiles and 28 billion tweets to find the correlation between tweet frequency and twitter followers.”

The results were quite telling. “A Twitter user who has sent 1 to 1,000 tweets has an average of 51 to 100 followers,” reports Lee, “Users who have tweeted more than 10,000 times are followed on average by 1,000 to 5000 users (and) it’s estimated that a person with more than 15,000 tweets has between 100,001 to 1 million followers.” How often are you tweeting? Don’t forget that the same rules apply for how often you’re interacting with others based on their tweets.

Now that you know how to build your Twitter following, build your customer base by calling Synergy Marketing directly at 1-877-748-9884 to order the perfect promo gift!

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09 Jan

5 Ways To Trim The Marketing Fat In 2015

Posted in Synergy Suggestions on 09.01.15 by John Meloche

Trim the Fat Words on Scale Cut Costs BudgetWe blog a lot about various marketing strategies that we think can help Canadian business owners grow their companies. But we don’t often talk about what not to do to promote a business. Earlier this week, on Hubspot.com, Ginny Soskey wrote that sometimes doing less marketing is a good idea. But how could this be so? “You’ve got to be ruthless about cutting ineffective tactics from your marketing so you can focus on the effective ones,” she insists.

In other words, it’s time to trim the fat! Considering that we recently started a new year, many people are putting their New Year’s Resolutions to lose weight and be more fit to the test. As a business owner, you somewhat have the opportunity to do the same thing. “By not doing what’s failing, you’re making room to do tasks that actually matter to your business — and drive real results,” writes Soskey.

The key is knowing what marketing strategies to cut and which ones to keep. It’s not unlike a new diet. Some foods can stay and others have to go. So what are the marketing strategies that you have tried that aren’t working? Soskey offers up some suggestions about the type of advertising tactics that business owners should stop in 2015. In today’s blog, we’ll take a look at our favourite five.

1. Engaging on Social Networks That Aren’t Working. Admittedly, Synergy Marketing is a big fan of Facebook and Twitter. But, so far, that’s about it. Soskey writes that most business to business marketers use an average of six social media platforms! She admits that that’s probably a lot. “Your audience probably doesn’t hang out on every single social network, so your social strategy should mirror their consumption habits,” she informs us. Stick to the ones that work for you.

2. Expecting People to Discover Your Content Just Because It’s Great. In other words, it’s important to promote your content, not just have content. Soskey agrees that blogging is a great way to increase traffic to your website and generate leads. However, the content on your site should be promoted. This is why we, at Synergy Marketing, post links to our daily blogs to our Facebook and Twitter accounts.

3. Relying on Cheesy Stock Photos. Visual content is a big deal. However, some marketers seem to get caught up in buying stock photos just to ensure that every one of their social media posts carry an image. This doesn’t really work, says Soskey. “With the advent of Instagram, Canva, and other easy-to-use design and photography solutions, people can quickly tell when something is fake,” she writes.

4. Not Optimizing Conversion Paths for Mobile. People love their smartphones. Therefore, it’s important to have a mobile-friendly website. But Soskey points out that, too often, marketers seem satisfied with just doing that. “It’s just the beginning,” she insists, “This year, more marketers need to think about the usability of their website across the entire conversion path — from the time someone’s a visitor alllll the way until they’re a customer.”

5. Reporting on Data That Doesn’t Matter. People love getting their tweets “retweeted “and “favourited”. But does that really matter? Soskey doesn’t seem to think so. “Higher-ups”, she says, “don’t care about those fluffy metrics. And if you want to grow your team and earn more budget and resources, you’re going to need to work toward and report on the metrics that do matter to them.”

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07 Jan

4 Marketing Methods That Make For A Happy New Year

Posted in Synergy Suggestions on 07.01.15 by John Meloche

Discussion of papersSo…how’s your 2015 been going so far? We certainly hope that you haven’t stopped working towards your New Year’s Resolutions yet. It may sound cliché to even have resolutions at the beginning of each year, but they are great ideas for business owners looking to expand their brands. One thing is for sure. A good small business owner can never stop thinking of ways to improve. “There’s nowhere to go but up” is a mantra that entrepreneurs should all have!

So what plans do you have in place? What new and exciting adventures will you be taking in 2015 in order to take your company to the next level? On the informative U.S. Small Business Administration website, Rieva Lesonsky writes that “one of the best moves you can make is to upgrade your marketing.” And we, here at Synergy Marketing, couldn’t agree more. Speaking with Canadian business owners on a daily basis, we’re very aware of their needs.

“I want to put more into my marketing efforts, but it seems like it will cost me too much”. This is a sentence we hear in one form or another on a regular basis. That’s why we’re so happy to offer our amazing promotional products at prices that end up saving our clients quite the pretty penny. When compared to traditional advertising campaigns, promo gifts are relatively cheap. However, Lesonsky offers up some other marketing advice for small business owners to make their New Year’s Resolutions come true.

1. Invest more money in your marketing. While we, at Synergy Marketing, often preach about the concept of saving money while marketing your business, it certainly must cost you something to take your brand to the next level. According to Lesonsky, playing “Scrooge” when it comes to marketing your business can be a “fatal” mistake. “It’s important to look at marketing costs as investments in your business and your brand—not as expenses,” she writes.

2. Assess the results of your marketing. It’s true. You’ll never truly understand the measure of your success unless you…measure your success! What marketing plans have worked for you in the past? Which ones have failed? It’s very important to keep track of results, insists Lesonsky. “With only a haphazard idea of what works and what doesn’t, they begin to view spending on marketing as throwing good money after bad,” she says.

3. Devote more time to marketing. Marketing your business will take some money. But it’s going to take your time as well. Investing in your business will involve hours of commitment each day. Lesonsky suggests that you “devote at least 20 percent of your time to marketing your business, no matter what. If you’ve got extra time during a slow period, you can put in even more.” This includes reaching out to current customers with special offers and to request referrals.

4. Always be looking ahead. Pay attention to your customers and don’t let your marketing strategies get outdated, insists Lesonsky. Do your best to be on top of new developments in your industry. Consider the ways in which your competitors are marketing themselves and look into what is making your customers tick. “Growth can come from unexpected places, so don’t discount anything you notice,” she writes.

And, as always, don’t forget to contact Synergy Marketing to get your hands on the promo gift that is perfect for advertising your company in 2015. Call us at 1-877-748-9884 today!

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02 Jan

3 Ways To Make Your Resolutions Come True

Posted in Synergy Suggestions on 02.01.15 by John Meloche

Empty new year resolutionsHappy new year! Welcome to the first entry in the Synergy Marketing Blog for 2015. Firstly, we’d just like to remind you that our offices are currently closed for the holidays, but we will be opened bright and early on Monday, January 5th to serve you. We look forward to working with you in an effort to make this year your most successful one yet. Naturally, we’ve been blogging a lot lately about how business owners can grow their companies in the new year.

And now that the new year is here, it’s time to get off to making those New Year’s Resolutions of yours come true! But as Melinda Emerson points out on SucceedAsYourOwnBoss.com, “many people think resolutions are a waste of time.” She notes that this is likely because so many of us go about them the wrong way. It’s important to set goals that you can actually accomplish, she says. That’s the first step to going about things the right way.

“You’ve got to aim for something in order to move your business to the next level,” says Emerson, “However, don’t expect the stars every time. Remember those 10 pounds you’ve vowed to lose every New Year? Your goal may be too lofty, which makes you feel like resolutions are bunk. Do aim high, but within reason.” And with that, she provides three ways to make your resolutions come true.

1. Be Really Specific. Don’t just say that you want to grow your business. Give yourself a specific goal that you would like to achieve as a business owner. Then consider the legitimate methods you can employ to achieve those goals. Perhaps you need to hire new employees. Maybe you need to take advantage of a new marketing strategy. Whatever your plans are, be sure to know what the end goal is.

“You want your goals to be as detailed as possible,” Emerson advises, “Say how you want to grow it. Quantify how much you want to increase sales. The more specific you are, the better you can measure results. If you can use numbers in your resolution, do so. If you want to increase sales, include what this year’s sales were so you can easily compare.” If you don’t provide yourself with a specific goal, it isn’t all that likely it will be met.

2. Take Action. Too many people make plans, but fail to follow through on them. This has become the stereotype with New Year’s Resolutions. So be sure to write down a list of actions that you plan on undertaking in to order to see your plans through. Emerson suggests that you assign your tasks to the various members of your team and provide deadlines by which they need to be completed.

3. Review at Year-End. Now that 2014 is over, how well did your accomplishments for the year line up with the goals you set when it began? If you don’t know the answer to that question, it’s definitely time to start with some better record keeping. How else will you know how much you’ve succeeded if you’re not reviewing what you’ve attempted and what you’ve achieved? Emerson insists that by the end of this year, you’re able to clearly assess your success.

“In a year, look at those resolutions again and assess which you can check off your list and which you didn’t,” she writes, “Pay attention to those you didn’t achieve. What were the reasons? Did your team handle all the necessary tasks? Did your business shift focus? Use this information to guide you in creating next year’s resolutions. Pay attention to the progress of your goals throughout the year.”

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15 Dec

5 Social Media Marketing Trends To Look Out For

Posted in Social Media on 15.12.14 by John Meloche

Social mediaWith 2014 soon coming to a close, there is something on the minds of most people throughout the world: New Year’s Resolutions. And while such resolutions usually have short life spans (gyms, for example, often report high enrolment numbers in January and dwindling visitation in February), it is important for business owners to stick to their plans to better their businesses in 2015. But how can they be sure to do that?

One way is to market your business in a way that is bound to reach a large number of people in an economic way. And, these days, the first thing that comes to mind when you bring up economic marketing is social media. Jumping on Facebook, Twitter and the like is an easy and free way to spread the word about your brand without having to pay a penny. But it appears as if there are some social media marketing trends that are about to change in the new year.

At least, this is what Roger Katz writes on Clickz.com. He predicts that 2015 is bound to bring about new ways in which people utilize their social media profiles. As a result, he advises business owners to take note of these changes so that they can better market their businesses online. In today’s blog, we’ll take a look at the five trends that Katz recommends entrepreneurs look out for.

Trend 1: It’s Increasingly a Mobile-First World. People use their smartphones every day. We live in a world where people walk around with mini-computers in their hands that get them the information they need within seconds and with the touches of just a few buttons. “Millennials’ smartphones never leave their side, day or night,” Katz writes, advising business owners to “switch thinking from mobile-aware to mobile-first.”

Trend 2: It’s Now a Pay-to-Play Social World. Using social networking sites such as Facebook is free. This is true. However, as Katz informs us, companies are spending increasing amounts of their marketing budgets on social advertising. “Invest in smart social advertising,” he recommends, “Take the time needed to really dig deep on audience segmentation and targeting on advertising on the social platforms that are right for your brand.”

Trend 3: Social Content Continues as the Rising Marketing Star. Blogging, as you are likely aware, is an excellent way to continually add content to your site. Synergy Marketing has employed this strategy for quite some time now. But there are other types of content that can be used to increase the success of each of your social media channels. Katz suggests that you “continue to build content, but be smart about it. Be smart about how content can be leveraged and re-purposed.”

Trend 4: Video Isn’t Just About YouTube Any More. Videos are among the most popular types of content that people enjoy consuming. And, as Katz notes, your videos don’t need to be restricted to YouTube. “Look at how video can play in all your marketing channels,” suggests Katz, “Face the fear is that video production is expensive and difficult, and look for more creative ways to produce content.”

Trend 5: The Social Splinternet Will Continue. “Facebook is still the biggest, most dominant social game in town and the ‘lowest common denominator’ of social marketing,” he continues, “But it’s not the only game. Social audiences will continue splintering.” Therefore, it’s important to practice “social diversity”. In 2015, you may want to begin profiles on social networking sites other than Facebook and Twitter to expand your reach.

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17 Nov

5 Ways To Boost Business This Holiday Season

Posted in Synergy Suggestions on 17.11.14 by John Meloche

Depositphotos_14890107_xsWith all of that snow on the ground (it’s coming down now, here in Toronto where Synergy Marketing is headquartered), there’s no denying that winter is here! Never mind what the calendar says. One look outside will tell you that we don’t have to wait until the 21st of December for winter to start. The same can be said about the holiday season. In the business world, the holiday season has been well underway for weeks.

We don’t need the actual holidays to arrive before we start celebrating. To be more specific, as a business owner, you’re called upon to ensure that your company is well promoted throughout November and December. Sure, business is bound to pick up anyways. But with so much more competition during the busiest shopping time of the year, it’s important to better engage customers so that they choose you over the others.

So how do you do that? On TalentEvolution.com, Jared S. Smith writes that “the holidays are a busy time – not just for shoppers but also for businesses. For some companies, holiday sales can determine starting the New Year on a good or not-so-good note.” With that, he provides five solutions for business owners looking to market their companies strongly over the next few weeks. In today’s blog, we’ll analyze his tips.

1. Engage your customers on social media. There’s no surprise that social media is being heralded as a top choice way to communicate your company’s marketing plans. Smith insists that there’s no better time than now to get on Facebook and Twitter to share your warmest holiday wishes while asking questions that will inspire customer responses. The more you engage your friends and followers, the more attention your brand will receive.

2. Email customers to say “Seasons Greetings”. Speaking of engaging others, don’t forget to send out your holiday cards – digitally. These days, sending out personal emails is a perfectly acceptable way to showcase the personal touches you’re willing to add to your customer interactions. “Incorporate holiday images, themes, content or offers to your monthly newsletter,” suggests Smith, “Also, you can simply wish them well for the holiday season and New Year with a holiday e-card.”

3. Add to your SEO program. Evidently, Smith believes in the power of the internet. And, in this day and age, who doesn’t? “Develop content for your website that is holiday-based,” he recommends, “Offer shopping and gift ideas, safety tips or party information. Make it personal when possible, and use this chance to make your customers feel closer to your business.” This is where regular blogging will definitely help you. Trust us, we know!

4. Special offers draw in new customers. “Discounts and special offers encourage potential customers to take action,” says Smith, “When people realize there is only a short time to take advantage of such deals, they are more likely to act.” This is also the time of year when people are looking for the best bargains. With all of the extra spending they plan on doing, offering them chances to save money will attract a lot of interest your way.

5. Customers love freebies. Now where have you heard that before? At Synergy Marketing, we know all too well how important it is to offer customers free promotional gifts. “Investing in an array of promotional freebies is a terrific way to engage customers,” Smith agrees, “If funds are tight, offer a printable item such as a calendar after customers provide their email address.” As you know, Synergy Marketing offers the best promo products in the business!

Call us to order yours at 1-877-748-9884 today!

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