22 Jan

6 More Tips For Attracting New Customers On Kijiji

Posted in Synergy Suggestions on 22.01.15 by John Meloche

E-commerce conceptFacebook, Twitter and Craigslist are all great ways to advertise your company for free. But, as we pointed out in yesterday’s blog, Kijiji is just as viable a free resource. Business owners from all over Canada are joined by everyday citizens in using Kijiji to promote and sell their items. Why shouldn’t you? If you’re yet to give Kijiji a try, you may want to consider it, since it has been successful in helping other businesses grow their reach.

It just so happens that Synergy Marketing is one of those businesses! We post a Kijiji ad once every business day in a new Canadian city. Considering that we service business owners from all over the country, this medium has provided us with great opportunities to attract new clients. In yesterday’s blog, we began to reveal some details about how to use Kijiji the right way. With the help of Vangie Beal of Ecommerce-Guide.com, we’d like to round out our list of tips.

1. Don’t delete pending sale ads. If your item hasn’t sold yet, there’s no reason to delete your ad. Beal writes that some sellers on Kijiji make the mistake of pulling their ads simply because they’ve received emails from interested buyers. You should only remove the ad once you’ve actually made the sale. In our case, there’s never any reason to pull ads because we have so many different promotional products that are always available for sale!

2. Provide accurate delivery or pick-up details. With Synergy Marketing, we deliver all of our products through the mail. Make clear to your customers exactly how and when they will be able to receive their items. This is information we generally leave for our sales reps to provide. So, like us, you may want to highlight your contact information so that your customers know how to get the information they need.

3. Be honest. This is key. Please don’t make the mistake of advertising something that you can’t provide. “Always be accurate and honest in your ad,” insists Beal, “The more details you provide, the less time you’ll save in responding to e-mails. Be sure to upload at least one or two clear photos of the item you are selling. Kijiji allows you to include four images (up to 4MB) with each ad.” We always post the maximum ten photos of our promo gifts with each Kijiji ad.

4. Offer a guarantee. If you stand behind your products the way we do, you won’t have any problems offering your customers an assurance. Beal insists that this will encourage more interest in your ads. “Like most online marketplaces, Kijiji buyers also like to feel confident about a seller before making a purchase,” she writes, “By adding a simple guarantee you will encourage more inquiries and more sales.”

5. Use a dedicated email address for your Kijiji business. It’s important to keep things consistent. You’ll be able to tell a lot about the strength of your Kijiji posts if you have one specific email address that is used to handle all of your inquiries. “Set up a dedicated e-mail address just for Kijiji to help you to better monitor incoming emails so you can get replies out to interested buyers before they move on to another listing,” advises Beal.

6. Monitor Kijiji sales. As with every other source of advertising that you employ, it’s important to monitor how successful your efforts are. Notice the patterns of which ads work and which ones don’t. Paying attention to such patterns will help you to increase your success on Kijiji. “Over time you will see a pattern emerge that will help you determine what days are best for having your item on page one in any given category,” says Beal.

And to end this blog the way we end our Kijiji ads, call Synergy Marketing to order your promotional products by dialing 1-877-748-9884 today!

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21 Jan

6 Tips For Using Kijiji Correctly

Posted in Synergy Suggestions on 21.01.15 by John Meloche

Notebook and hand with phoneAt Synergy Marketing, we specialize in helping Canadian business owners produce quality leads, grow their client bases and increase customer satisfaction. For many years, our promotional products have helped our clients build their relationships with their customers in ways that traditional modes of advertising have not. Our expertise in business marketing has also helped us to develop a strong handle on some other ways that businesses can be promoted.

Over the past week, we have focused in on the ways that Facebook, Twitter and Craigslist can be utilized to plug your brand. All of these entities provide free avenues to connecting with potential new buyers all over the country. And Synergy Marketing practice what it preaches! We use each medium to spread the word about our company. But Kijiji certainly shouldn’t be left out of the mix. Like Craigslist, it can be used to post free ads regularly. Here are six tips on how to use it correctly.

1. Register an account. On Ecommerce-Guide.com, Vangie Beal explains that the first step to using Kijiji is registering an account. It’s pretty easy – really no different than opening an email account. Once done, Kijiji provides you with a dashboard that will allow you to see all of the ads you’ve posted. “If you plan to frequently list on Kijiji, make registering on the site your first step,” says Beal.

2. Provide necessary contact information. Keep in mind that, like Craigslist, many users are not business owners. Many people sell items from their homes. For such individuals, it may not be wise to include private information in their posts. As a business owner, however, you’ll want to include the pertinent details that allow your potential customers to contact your company. In each Synergy Marketing post, we include our website, email address and phone number.

3. Do your research. Who else in your industry is posting on Kijiji? You may want to locate posts that are related to your industry to get an idea of how others are advertising similar products to what you have to offer. As Beal points out, this will give you a better handle on how to position your ads, including the keywords that you use in your title. One example of a title we’ve used is “Get Inexpensive Promo Products To Boost Your Business”.

4. Use a template. Beal writes that you should “manage multiple Kijiji ads by creating a basic template, in Word or even Notepad, that you can copy-and-paste into each ad you post.” Although we agree that you should list your contact information in a consisten way with each post, it’s important to change up your ads. You don’t want to post the exact same thing on a daily basis. Consider several variations of your posts to keep things fresh.

5. Send ads to top category page. Kijiji is great at providing updates. The site will commonly email you to notify you if your ad has fallen off of the first page of its category. As Beal points out, the site offers you the opportunity to “bump” your ad back up the list. This will, however, cost you a small fee. Depending on how successful your ad is, you may want to consider this option. It can be a small, but worthwhile investment in advertising your business.

6. Delete and repost Kijiji Ads. There is, however, a way that you can bring your ad back to the top of the list without paying a penny. “You can bump the ad yourself by deleting it and reposting it as a new ad,” reveals Beal. “If you have saved the ads in a template, you can put your item back on the main category page in seconds. If you ad didn’t solicit any responses, try changing your title and summary when you repost to encourage buyers.”

Be sure to check back for tomorrow’s blog as we continue to examine ways that you can use Kijiji to advertise your business. And don’t forget to call us to order your promotional products to “bump” your company up in popularity. Dial 1-877-748-9884 today!

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16 Dec

5 New Ways To Promote Your Brand In The New Year

Posted in Synergy Suggestions on 16.12.14 by John Meloche

2015 new year2015 will be here in just a matter of weeks. And as people all over the world are preparing for the upcoming holidays, the majority of business owners already have their minds on what will take place when the holidays are over. As mentioned in yesterday’s blog, we all have our New Year’s Resolutions usually planned out in advance. That goes double for those who are looking to take their companies to new heights when the calendar changes over.

“New Year’s Eve and New Year’s Day mark a transition from one calendar year to the next, but they also signify a new period in the life of your business,” writes Jared Lewis on Chron.com, “The new year represents the end of one year, with all of its successes and failures, and the promise of a new year with all of its potential for success.” He goes on to note that having New Year’s promotions is one way to get your business off to a running start in the new year.

Readers of the Synergy Marketing Blog are well aware that there are practically countless ways to market a business. We’ve practically listed thousands over the years. However, there are some marketing strategies that are a bit more unique and inventive than others. When it comes to growing your business in the new year, going the unique and inventive route is probably the best idea. Lewis lists a few new ways to promote your brand in the new year. Here are five.

1. New Year’s Resolution. Nearly everyone has one, so why not take advantage of it? Lewis suggests that you use the first part of the new year to have a week long “New Year’s Resolution promotion”. This will encourage engagement with your customers as it can involve having them submit resolution ideas that will serve as entries into a raffle. “Allow paying customers to submit their idea, then provide them with necessary funding and resources to fulfill their resolution,” he suggests.

2. Getting In Shape. Arguably, the most popular New Year’s Resolution made by people year in and year out is to get in shape. So why don’t you help all these people to give it a shot? Lewis recommends that you have a promotion that surrounds this concept. “Depending upon the type of product you sell, it may be well worth your investment to pay for six-months to a full year of gym memberships for paying customers who purchase your products during the month of January,” he writes.

3. Party Promotion. What is the very first thing people do when a new year starts? If you said “party”, you’d be right! What better way to ring in the new year than with a countdown at a great party? Why not offer to promote a New Year’s party for a lucky customer? “A raffle or drawing will typically work best for this type of promotion so that everyone has an equal chance of winning,” Lewis informs us.

4. Out With The Old. The new year is all about new beginnings. Many people express that idea by getting rid of old clothes and reworking their wardrobes. Lewis suggests you take that one step further by stocking new products and getting rid of old ones. It’s time to give your company a fresh start. That doesn’t mean you should toss your older products. “Providing a deep discount to customers on old products will help bring deal-seekers into your place of business,” says Lewis.

5. Stock Up On New Promo Gifts. While this tip didn’t make Lewis’ list, you know that it always makes ours! During the holiday season, it’s a great idea to hand out holiday-themed gifts. But when the new year starts, you’ll want to get your hands on something new. Perhaps, you should consider offering up promo gifts that none of your clients would expect. Providing some pleasant surprises to your customers is a great way to begin 2015.

To order your new promotional products, call Synergy Marketing at 1-877-748-9884 today!

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25 Nov

5 Ideas For Increasing Sales This Holiday Season

Posted in Synergy Suggestions on 25.11.14 by John Meloche

Depositphotos_5694525_xsOn Shopify.com, Humayun Khan writes that “The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.” So how do you compete with all of the other businesses out there?

Khan notes that larger retailers often win over shoppers with their low prices and free shipping. Not to mention, they have huge advertising budgets that help them become known to the masses. For the most part, people have already decided upon where they plan on doing their holiday shopping. So where does that leave you as a small business owner? Firstly, it’s important not to think that way. You have every bit a right to cash in on the holiday shopping season as they do.

Secondly, it’s important to note that, as a small business owner, you actually have some advantages over the bigger-named brands! You have the ability to make personal connections with your customers. This is where our promotional gifts come in so handy. They are great ways to encourage loyalty that lasts well after the holidays have past. Khan, however, provides five other ideas for how you can boost sales this holiday season.

1. Creatively Package Your Holiday Gift Boxes. “Shoppers during this weekend are in a rush to find ready-made unique items to gift to their loved ones,” writes Khan, “Why not do the gift-wrapping work for them?” People have always loved convenience. And with the hustle and bustle that comes along with holiday shopping, the more convenient you make the experience, the more your customers will thank you. Create one-of-a-kind gift sets that are all ready to go!

2. Make a Clever Holiday Video. The power of the internet cannot be understated. A great way to attract more visitors to your business is to post a video that will help you to stand out from your competition. “A small budget and a creative mind can go a long way when promoting your store, so if your video is distinctly humorous or clever enough and aligns with your brand you can have a recipe for a heavily-shared video,” says Khan. YouTube awaits you!

3. Focus On Pinterest. According to Khan, “When used right, social media tool Pinterest is one of the most powerful tools to sell online and in-store.” He goes on to note that major brands use Pinterest to host contests. They provide incentives to shoppers by asking users to include particular hashtags when “pinning” certain items they want. “Not only did these ideas retain loyal shoppers, but also drove hefty amounts of traffic to their social sites,” Khan informs.

4. Partner Up With a Global Brand. Joining forces with other businesses is always a good idea if it’s able to open your company up to a whole new audience. This, of course, is generally the point of taking this marketing avenue. “Creating a strategic partnership with a global brand will boost exposure for both brands,” writes Khan, “When you cross-promote each other through blogs, social networks, and emails, you both reap the benefit of the partnership.”

5. Build Valuable Content Around Your Products. This is where blogging comes in! At Synergy Marketing, we often blog about the various promotional products that we have to offer, knowing that sharing this information through social media can be very beneficial. Khan agrees. “You can encourage you customers to share blog posts, articles, social media posts and emails organically by providing them content they can actually use,” he reveals.

Don’t forget to get your hands on those perfect holiday promo gifts. Call Synergy Marketing at 1-877-748-9884 today!

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14 Oct

5 Ways Halloween Can Scare Up Some Business

Posted in Synergy Suggestions on 14.10.14 by John Meloche

Bleeding DebtIt’s that time of year again! Ghouls, ghosts and goblins are set to celebrate their annual party known all over the world as Halloween. For children, it’s a wondrous time when they get to dress up in their elaborate costumes and go door-to-door in order to reap the benefits of free candy. October 31st is just a couple of weeks away. So, as a business owner, that means that the time is now to promote your business around it!

No matter what type of business you run, it makes sense to incorporate at least a little bit of Halloween spirit into your daily operations. Some decorations here and there can’t hurt. After all, the different ways that you acknowledge the season help to convey a certain personality about your business. People enjoy Halloween, so it’s important to give them reasons to enjoy doing business with you just that little bit more.

Besides, there are other benefits to using Halloween to scare up some business. On Chron.com, Jordan Meyers explains that the simple task of giving out Halloween candy to children can be a great way to make a good impression. However, did you know that you can deduct Halloween candy on your business tax return? Here are five ways to celebrate Halloween to your brand’s advantage.

1. Tax deductions. Meyers informs us that you can’t deduct Halloween candy from your business tax return if you give it out as an individual. But, as mentioned, “if you own a business,” he writes, “you can deduct candy you give out to advertise your business, provided you distribute it at a promotional event for your company or during a business meeting.” That way, the expression of your Halloween spirit doesn’t have to be a significant business expense.

2. Promotional events. Halloween makes throwing an event easy. Decorations, candy, music and most importantly, the gathering of your favourite clients and colleagues make for a great way to promote your business. “Halloween is a holiday many people enjoy,” writes Meyers, “Individuals and small business owners often don costumes, pass out candy to trick or treaters and plan parties to celebrate.”

3. Sales. Why not use the Halloween season to promote such in-store events as a “Scariest Sale Of The Year” or “Spooky Savings Spectacular”? These are pretty good ideas if we may say so ourselves! Again, getting into the spirit of the season – no matter what season it is – always helps to endear more customers to you. People love to save money, of course. So offering up a great sales event between now and Halloween is bound to scare up more customers!

4. Contests. This is a great way to use social media to your advantage throughout the month of October. Ask your friends and followers to either tweet or post pictures of themselves in their best Halloween costumes on Twitter and Facebook. Advertise that you will be choosing weekly winners up until Halloween to receive either free products or exceptionally discounted prices on your most popular items or services.

5. Advertisements. Similar to our awesome promotional gifts, Halloween candy can be used as great ways to pass along your business contact information. Meyers suggests that you create or buy candy wrappers that include your pertinent info and wrap them around the candy bars that you give out at Halloween. As well, you may also want to create Halloween “goody bags” that include your promo gifts in addition to some candy!

Don’t forget to get your hands on those awesome promo gifts by calling Synergy Marketing at 1-877-748-9884 today!

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17 Sep

5 Ways To Market Your Website For Free

Posted in Synergy Suggestions on 17.09.14 by John Meloche

Computer mobility and cloud computing conceptOver the past couple of days, we have been blogging about the importance of using Craigslist to promote your small business. After all, we feel that it’s important to practice what we preach. At Synergy Marketing, we post a new Craigslist ad every day of the week in order to reach as many potential customers as we can in Canada. Craigslist can be especially useful if you have a company that works with customers from all over the country, like we do.

There are, of course, many other ways to use the internet to promote your business for free. And why wouldn’t you? Firstly, it doesn’t get much better than free! And secondly, the internet is arguably the most popularly-used communication tool in today’s tech-savvy world. There truly is no downside to, at least, giving it a try. So what are those other ways to promote your business on the internet for free?

On SearchEngineWatch.com, Carrie Hill writes that it all starts with your website. Naturally, it won’t make a whole lot of sense to market your brand online if you don’t even have an online presence. But once your website is up and rolling – which it certainly should be by now – how can you drive more traffic towards it? Thankfully, Hill answers that question by providing several ways that you can market your website for free. Here are five.

1. Write a press release. “Press releases still work,” insists Hill. Write up a press release and send it out to your entire emailing list and encourage a response. Ask your customers to contact you for more information or to take advantage of special offers that you put forth in your release. She also advises that you “send the press release to your local media outlets, or any niche media outlets that may be interested in what you do.”

2. Share links with other businesses. Driving traffic to your website will increase when you make use of other websites. Contact other business owners to see if they’d be willing to do a simple link swap. You scratch their back and they’ll scratch yours – or so the saying goes. “Setting up joint benefit with local businesses or others in your niche can help you reach eyes you never did before,” says Hill.

3. Write a “how-to” article. Showcasing your expertise in your field is always a great way to attract attention and gain favour in your industry. Hill suggests that you write your article and submit it to such sites as Wikihow.com or Answers.com. “This is kind of fun and a good resource for getting mentions and links,” she believes, “Looking at your product or service in a step-by-step manner is often enlightening in several ways.”

4. Film a “how-to” video. If there’s anything that people like more than reading interesting articles online, it’s watching videos online. Hill suggests that you record a video that showcases your expertise and how your products and services can be of value to customers – then upload it to YouTube. “Be sure to optimize your title and descriptions,” she advices, “Once it’s uploaded, write a new page and embed the video on your own website.”

5. Start a blog. Obviously, this is advice that we have taken ourselves. Daily blogging keeps your website fresh and offers important content that turns into reasons that your website will get picked up easier in search engines. If you’re not much of a writer, you may want to hire a professional blogger. Sure, at that point, this tip exits the “free” category. But, from experience, we can tell you that blogging is well worth it. Look into it further HERE.

Be sure to check back for tomorrow’s blog as we continue to provide more great tips on how to use the internet to promote your business for free!

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19 Aug

3 More Ways To Boost Your Brand To The Next Level

Posted in Synergy Suggestions on 19.08.14 by John Meloche

To hit the markIn yesterday’s blog, we revisited the topic of business growth by looking at some very unique ideas from a couple of industry professionals who posted their views online. Deborah Sweeney of Bplans.com believes that customer service is key. Simon Reynolds of Forbes.com insists that you remain focused on current business while devising plans for growth in the future. Of course, there is no wrong piece of advice.

And the many tips that continue to come your way should be used in cooperation with each other to make for the best business plan possible for your brand. In today’s blog, we’ll continue to look at some points made by each industry expert. Because, after all, there will never be a time when growing your business is not important. It is likely at the forefront of your mind on a daily basis. Here are three more ideas to help you out.

1. Spend three hours a day calling potential buyers. If you read yesterday’s blog (and why wouldn’t you?), you may have noticed that Reynolds insists upon putting specific deadlines or limits on the amount of time you devote to each promotional practice. This point of view demands diligence and results within certain time frames. Given its results-driven focus, his advice is certainly worth taking.

“In my experience, 80% of businesses suffer from the owner not spending enough time connecting with people who can write a cheque,” writes Reynolds, “If your business isn’t growing then get on the phone and reach out to potential clients. It’s not fancy, and for many it’s scary, but generally it will get the cash registers ringing faster than any other method.” Worth a try, don’t you think?

2. Keep up the employee morale all year long! Sweeney reminds us not to forget about our sales staff. Of course it’s important to reach out to customers in order to keep them close. But who is going to be doing all of that reaching out for you? Your employees! Keeping them happy is what is going to keep your customers happy. Finding ways to keep employee morale high all year long will work wonders in giving your brand a great impression.

“Get creative!” insists Sweeney, “You could reward office goals that are made with lottery tickets, or you could just send an email out at the end of each month highlighting something positive that every team member did. Whatever you do, make it known that you care about your staff and all of their hard work and contributions all year long. Everyone works better when they feel they are appreciated and the working environment is always a positive one.”

3. Constantly see yourself as a top level entrepreneur. Self-confidence is not something that we find as an important point listed in the many business growth idea lists we’ve researched online. But its importance should not be understated. It’s critical to impress your customers and to keep your staff members happy. But as Reynolds points out, “you will only be as successful as your self-identity allows.”

“Nobody can consistently perform at a higher level than they deep down believe they should be at,” he continues, “So be careful what you think about yourself…Work on your self-image, treat yourself as a top level business person and then behave in accordance with that vision. In the end, business success is a mental game – you need to take the time to work on your positive mindset daily.”

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18 Aug

3 Fantastic Ideas To Grow Your Business

Posted in Synergy Suggestions on 18.08.14 by John Meloche

Depositphotos_25582973_xsAll business owners want to grow their businesses. It’s the tie that binds them all. You see, it’s one thing to run a business, but it’s another thing to run a successful business. So what exactly is the difference between the two? Successful business owners embrace change and continually adopt new ways to grow their brands. They’re constantly thinking of new ideas to reach more customers, learning to be able to address their ever-changing needs.

Growing a business isn’t easy, of course. It takes a lot of planning and working hard to carry out those plans. It takes speaking with customers to learn about what they’d like to receive from the business. Who better than your customers to teach you how to improve things, right? On Bplans.com, Deborah Sweeney speaks to this point by listing a few ways that business owners can grow their companies. Her first point highlights the importance of customer service.

1. Give your sales team a customer service pep talk. “Exceptional customer service is something that separates the okay businesses from the great businesses, the businesses that have a pretty even flow of customers and the businesses that have customers coming back for years and recommending friends along the way,” she writes, “Customers want to feel like favourites or regulars within an establishment and feel like they belong there.”

She encourages company owners to have their staff members “brush up on their conversation skills.” It includes having genuine and friendly conversations with customers so that they feel as though they are friends and not just numbers. Getting to know your customers will go a long way in securing their loyalty. This is a point we’ve made a number of times in our blog. It really is all about your customers.

2. Vow not to complicate things. “Sometimes, employees and business owners will devote too much time into thinking about what direction they want to take a project in, and not enough to the actual project,” writes Sweeney. This is true. Too often, people put so much thought into their planning that they actually forget to carry those plans out by a specific date. This isn’t much different than procrastination.

She admits that “starting a project is the hardest part” so be sure to get your plans off of the ground within a specific timeframe that you’ve set out for yourself. “You can always go back and make some changes and edits,” reminds Sweeney. Deadlines are actually important elements of a good business plan. It’s important to use your time wisely so that you’re carrying out your plans by a certain date.

3. Work on new business only until 11am. To reiterate that last point, Simon Reynolds of Forbes.com writes that “too often entrepreneurs get caught up in all this non sales related activity then suddenly realize the day has ended and the company once again has not increased its revenue.” So just as important as it is to set deadlines for your plans to be carried out, you should set limits on the amount of work you put into your plans each day.

After all, you do still have to tend to the day-to-day requirements of your company for its current customers, right? “One of the best ways to do that is to have a rule that you and the key stakeholders in your company spend their mornings until 11am on income increasing activities,” recommends Reynolds, “Unless you do this important stuff first each day you will usually find it doesn’t get done at all.”

In tomorrow’s blog, we’ll continue our look at some more fantastic ideas to grow your business.

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12 Aug

5 Ideas For Keeping Sales Strong This Fall

Posted in Synergy Suggestions on 12.08.14 by John Meloche

Sunny autumn foliageSummer is not over. We repeat. Summer is not over! However…business owners really have no choice but to think ahead. And that means that the fall season has practically begun. Recently, we blogged about the importance of getting your place of business “back to school”-ready. But, of course, the “back to school” season only marks the beginning of fall. There are many different things that you can do to prepare now so that your business is successful when the season comes.

Are you ready for fall? On Intuit.com, Rachel Hartman reminds us that when the kids head back to school next month, many parents will already be thinking about such things as upcoming Thanksgiving and Halloween festivities. So she offers up some ideas to business owners to help keep their sales strong throughout the fall season. In today’s blog, we’ll take a look at our favourite five.

1. Go back to school again. “Offer school-centered deals and promotions,” writes Hartman. She suggests that it’s a good idea to get students involved in the promotion of your business. Clothing retailers, for example, may want to look to hiring students to wear particular articles of clothing on campus. That way, they essentially become walking billboards for your brand. Naturally, you may also want to get going on your “back to school” sales if you haven’t already.

2. Support local sports. Hartman also suggests that you contact local schools in order to sponsor games or tournaments that will be taking place throughout the school year. By being a sponsor, she notes, you’ll be able to offer special deals to spectators and fans, not to mention pass out product samples or promotional gifts to those in attendance. As you know, promo gifts are great ways to make great impressions!

3. Think themes. Although the end of summer is often a bummer for most people, there’s no reason to not embrace the new season. Many people love the fall, especially considering the wonderful changing of the colours that take place in nature. “If you have a storefront, consider putting up decorations in fall colours,” suggests Hartman, “Spas and restaurants could offer special seasonal menus.”

4. Say “thank you.” This tip is very much in keeping with the Synergy Marketing philosophy of handing out promotional items to boost business. It’s all about showing your appreciation and gratitude towards those who support your brand. There are several other ways to say “thank you”, of course. Hartman even suggests that you send out Thanksgiving cards to your favourite customers, along with notes that encourage them to visit your store.

5. Offer space to community groups. “If you have extra room in your business, consider opening it up to local residents,” writes Hartman, “For instance, if you run a cafe or a business centre, try hosting study sessions for students. If you own a youth fitness centre, offer some of your space for PTA meetings during the week.” Giving back to the community, by the way, always presents a win-win situation for your brand.

For business owners, the season of promoting never stops. But when the natural seasons go through their transitions, it’s always good to reflect such changes at your business. It gets people into the spirit of the season. And the more people talk about your business, the better. As you know, promo gifts are great ways to get that talk going. Be sure to contact us at 1-877-748-9884 to order your promo gifts today!

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11 Aug

Make The Most Of Your Summer With Promo Gifts

Posted in Promotional Products on 11.08.14 by John Meloche

Large crowd of peopleIt’s been a hot summer, here in Toronto. Well, to be honest, the weather hasn’t always been very cooperative. We’ve had our bouts with rain here and there. But that doesn’t mean that there haven’t been plenty of “hot” things to do in our great city. Just this past weekend, the Taste of the Danforth returned to the city as the Greek festival welcomed countless visitors to try a variety of tasty treats being sold all over the event.

Of course, the Taste of the Danforth was just one of the many events taking place throughout the city. And early this morning, many members of our staff couldn’t help but comment about just how many opportunities these events give to small business owners. “We got a lot of things for free,” mentioned one of our reps, “Every event I go to, it proves that giving away freebies is good for business. I got some free snacks that I never heard of before that I love now.”

“I never walk away empty-handed,” said another team member, “I didn’t just get free food but I got a whistle, a Frisbee, a bag and some cool toys for the kids. Any time there is a big event, it only makes sense for business owners to be out in full force. They should all take advantage of how many people go to these events and make use of their promo gifts. People love freebies, but the important thing is that they work!”

Our many years of experience, here at Synergy Marketing, have proven that to be true. Business owners from all over Canada have taken advantage of our great promo gifts by giving them out to potential clients wherever they go. It’s always a good idea to give your current customers promo gifts to encourage them to keep them loyal. But is there a better way to attract new customers than to give them free gifts?

“I think that during the summer, giving out promo gifts is the best way to market your business,” said our first team member, “Think about it. The great weather brings so many people out of their houses. When I was at Taste of the Danforth, I could barely walk without bumping into someone. It was packed. There were so many chances to hand out promo gifts, you’d be silly not to. Summer is the best for getting new customers, in my opinion.”

So we’ve established that handing out promo gifts is a more-than-valuable advertising option for your brand. We’ve also established that the summer time provides ample opportunities to meet many new people. So what are you waiting for? Certainly, it’s not for summer to end! Let’s see if we can’t get you some great promo gifts so that you can make your next visit to a summer event a very beneficial one for your business.

The question then becomes, what kind of promo gift should you get? Our Synergy Marketing sales staff is made up of promotional product experts who know a thing or two about which products attract which customers. The type of business that you own will play a big role in the decision about which promo gift will work best. Our reps may also wish to discuss with you the various events taking place in your area and which gifts may work best to give out at them.

Give Synergy Marketing a call today at 1-877-748-9884. We’ll be sure to get you the ideal gift to make the most of your summer. Remember, as well, that promotional gifts are investments in your brand that cost you significantly less than traditional modes of advertising. With so many people coming out of their homes this summer, you have so many chances to meet them. Let’s make sure you leave them with a great impression!

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