30 Dec

Promo Gifts Will Help You Have A Happy New Year

Posted in Promotional Products on 30.12.14 by John Meloche

keychain-132x132With this being our very last blog of 2014, we’d like to take this opportunity to wish you all a very happy new year. It is the sincere hope of the entire team, here at Synergy Marketing, that 2015 will be your most prosperous year yet. And naturally, we hope that you will invite us to be a big part of that! Our promotional products have helped many business owners throughout Canada have successful years of business for quite some time now.

“They helped me to have my best year yet,” one of our great clients informed us before the holidays, “They just gave my business a whole new reputation. I started with pens and moved on to water bottles, because I just found that the more use my customers were able to get out of the promo gifts, the better they liked them. Giving (the gifts) out helped me to get to know (my customers) better and they definitely got to liking me better too!”

In 2015, you will have ample opportunities to make better impressions on your customers. But it’s certainly a great idea to start the new year off with a bang by beginning with an all-new marketing campaign. Handing out promo gifts helps to build upon the advantage that you have over larger companies as a small business owner. By doing so, you’re building upon your personal connections and ability to interact directly with those who support your business.

“Handing out promo gifts has helped me to drum up conversations with the people that enter my store,” our client commented, “At first, I thought they were just going to be like ‘oh thanks’, but then I realized that their ‘thank yous’ opened them up to wanting to ask more questions or learn more about my business. Just as conversation pieces alone, my promo gifts have helped my business gain a better reputation.”

So how will you be gaining a better reputation in 2015? What promo gifts do you feel will be most beneficial to your client base? As you’re very likely aware, Synergy Marketing has quite the extensive catalogue. From the aforementioned pens and water bottles to key chains, flashlights, calendars and so much more, our product list just can’t be beat! As well, the quality of our gifts is top-of-the-line.

As important as it is to build personal connections with your clients with our promo gifts, it’s also important to provide them with reliable and useful items. Passing along easily breakable or noticeably poor quality products won’t be doing your business any favours. Your branded promo gifts are reflections of your brand. And that’s not just because they bear your company’s name and logo.

If your promo gifts are of high quality, they will connote that your business is one that only provides the best. How else will you be able to secure the loyalty of those who visit your place of business? At Synergy Marketing, we know the power of the promo product. And that’s why we insist upon providing the best in the business. Let’s work together in making 2015 the year when we build our business relationship!

Our offices are currently closed for the holidays. But we are back open for business on Monday, January 5th. In the meantime, we encourage you to peruse through our website to get an idea of the promo product or products that you would like to order to promote your brand in 2015. When next Monday comes, be sure to give us a call at 1-877-748-9884. We look forward to speaking with you. Until then, happy new year!

tags: , , , , , , ,

Comments Off on Promo Gifts Will Help You Have A Happy New Year

06 Nov

5 Magical Marketing Ideas For The Holidays

Posted in Synergy Suggestions on 06.11.14 by John Meloche

Holiday ProfitsAs we’ve been making pretty obvious, as of late, there will be no shortage of holiday marketing ideas filling up our Synergy Marketing Blog over the course of the next few weeks. And today is no different. Still in the first week of November, there is plenty of time of promote your business for the holidays. But there’s isn’t a whole lot of time left for you to get started. Especially in the retail world, preparing for the holidays starts now!

Many business owners express concern over the fact they are required to dig deeper into their pockets in order to afford adequate marketing campaigns for the holiday season. But, as our recent blogs have proven, that isn’t necessarily the case. Getting more involved with the customers who visit your store is where it all begins. And striking up conversations doesn’t have to cost you anything at all.

Of course, our amazing promo gifts are also among the most cost-effective ways to boost your brand during the holidays. But, as we always point out, they work best when tied in to some kind of promotional strategy. On Vision-Advertising.com, Laura Briere writes that there are a number of holiday marketing ideas that can help you to strengthen your relationships with your customers. Let’s take a look at five of those ideas.

1. Rubber stamp everything sent out of your office. “Think of a catchy tagline that relates your company to the holidays and rubber stamp it on all of your outgoing mail, bills, and checks,” suggests Briere. This technique is a very simple way of communicating to your client base that your company is in the holiday spirit. Literally costing you next to nothing to do, this little example of spreading holiday cheer can do a lot to shine a favourable light on your business.

2. Send cards when most people don’t. Briere points out that you can send out cards to acknowledge days other than Christmas. She even suggests sending out New Year’s Eve cards since most people don’t even think to do so. This will help to set you apart from everyone else and hopefully put your company on the minds of your customers when they’re not thinking about anyone else.

3. Make charitable donations in place of traditional gifts. This is always a win-win idea. Any circumstance that enables you to promote your business while giving back to the community is a great undertaking. “Give a monetary donation, donate your time, volunteer at a food shelter, walk for a cause, donate books to your community library, visit children in a hospital…whatever you do, do it from the heart,” says Briere.

4. Run Facebook Contests. You’re not getting tired of all of the advice that promotes social media as ways to advertise your business, are you? Well, good. Because such pieces of advice aren’t going anywhere! “Contests are a fantastic way to create some buzz around your brand,” she reminds us, “but you first need to decide what type of contest will work for your goals and your audience. You can run a sweepstakes, essay, photo or video contest on Facebook.”

5. Hand out holiday-themed promo gifts. You didn’t think that we were going to forget about this tip, did you? Although it didn’t make Briere’s list of ideas, our many years of experience, here at Synergy Marketing, have proven to us that promo gifts work wonders in securing customer loyalty. This is especially true during the holidays when gift-giving is an integral part of celebrating the season.

Call us to order yours at 1-877-748-9884 today!

tags: , , , , , ,

Comments Off on 5 Magical Marketing Ideas For The Holidays

29 Oct

6 Ways To Create A Holiday Buzz For Your Brand

Posted in Synergy Suggestions on 29.10.14 by John Meloche

XCD-09-160x160With Halloween just a couple of days away, it’s going to be pretty hard for most business owners to avoid the fact that the holiday shopping season is practically upon us. Generally speaking, the day after Halloween represents the day that all of the shopping malls go all “Christmas-y”. With that said, it means that Canadian business owners need to begin considering the ways in which they plan on ushering in the holiday season at their stores.

This, of course, means that they’ll need to usher in more customers by way of promoting their brands with the holiday spirit. It’s no secret. Business owners do this each and every year. And while the time of year is often referred to as the “season of giving”, it’s also known as the “season of shopping” in the retail world. On Kabbage.com, a long list of ideas for how to create buzz around your company this holiday season is given. Let’s look at six of them.

1. Film a fun holiday YouTube video. There’s no questioning the popularity of YouTube. In fact, you’re likely to know a lot of young people who watch more content on this vastly popular website than they do on actual television. Why not gather together members of your team to film a holiday-themed video to upload to YouTube? As the website endorses, “share it using your social media channels, and show your customers how fun and personable your business is.”

2. Host a holiday themed Twitter chat. Not to be outdone by YouTube, Twitter remains one of the world’s most popular social networking platforms. Kabbage.com recommends that you focus on “either something your business excels in that consumers might want to ask you about or just on holiday trivia to get people in the spirit and interacting with your brand.” It’s a great way to get people interacting with you.

3. Hold a photo contest on your Facebook page. You didn’t think that Facebook was going to be left out of the mix did you? Right up there with YouTube and Twitter, it’s one of the most popular ways for people to communicate with each other these days. “Encourage your fans to send in photos of themselves using your product or at your store or doing something related to the holidays. Be sure to have a giveaway prize for the winner,” reads Kabbage.com.

4. Offer holiday treats in your store. Here’s an idea that you already should be implementing. Halloween provides the perfect opportunity to use tasty treats as a method to add to the customer experience at your store. As Kabbage.com puts it, “shoppers work up big appetites, so help satisfy those empty stomachs with cookies and other bites. If nothing else, hot cider will make your store smell just like the holidays!”

5. Create calendars with your business’ name on them. It’s pretty obvious that the end of the year is the best possible time to hand out calendars to your customers. At Synergy Marketing, our many years of experience providing Canadian business owners with the best promo products in the business have proven that to us. Be sure to check out our catalogue of calendars and choose your favourite design for 2015!

6. Offer holiday cards. “It’s never too early to get people in the giving spirit,” says the website. And we couldn’t agree more. Take a look at our fantastic holiday card selection and pick the one you like best. Handing out holiday cards is a great way to add that personal touch to your interactions with your customers. Our cards, by the way, aren’t regular greeting cards. They come with holiday music CDs!

You know who to contact for those calendars and holiday greeting cards. Call Synergy Marketing at 1-877-748-9884 today!

tags: , , , , , , , , , ,

Comments Off on 6 Ways To Create A Holiday Buzz For Your Brand

20 Oct

5 Benefits To Using Calendars To Promote Your Business

Posted in Promotional Products on 20.10.14 by John Meloche

Kittens-160x160With just a couple of weeks left to go in October, preparing for the new year is bound to be on everyone’s plates. As a business owner, this provides you with a great opportunity. Not only are there tons of ideas (that you can be sure we’ll be blogging about in the coming weeks) about how to create excitement about shopping at your store for the holidays, but you also have the chance to begin a new marketing campaign that will work well into the new year.

As you know, Synergy Marketing strongly promotes the use of promotional products to boost your business. And when a new year starts, there is arguably no better promo gift than the calendar. Not only are they among our most affordable promo gifts, but they work all year round! Obviously, right? Just consider the impact of calendars bearing your company’s name and contact information on the walls of your favourite clients.

With calendars, it’s simply hard to go wrong. They go up on walls as daily reminders about the various things people need to do. But with your promotional calendar, your favourite clients will receive daily reminders about where to shop. Your place! It’s the perfect time of year to order the promo calendars of your choice. And, in case you weren’t already aware, there are many benefits to using them to boost your business. Here are five.

1. They save you money. Did we mention how inexpensive our promo calendars are? Easily among the best buys from our catalogue, our calendars go for only $1.98 each. You would be hard pressed to find a better deal on any calendar anywhere. The cost-effectiveness of calendars is reason enough to invest in them. Again, remember that they provide you with year-round advertising. How do you beat that?

2. They reflect your brand’s personality. With so many different designs to choose from, your promo calendars can help to provide a unique impression of your brand. For example, we have Classic and Exotic Cars designs that are excellent for those in the automotive industry. A degree of high-quality professionalism is communicated here. We also have Dogs, Wildlife and Kittens designs that could connote your love for animals or just simply your “warm and fuzzy” side. Your calendar choice can say a lot about you.

3. They provide long-lasting advertising. As we mentioned, and as is obvious, calendars serve great purposes for one full year. They are undeniably useful items that help to remind your recipients about your brand each and every day. Make 2015 your most profitable year yet. Of course, it will take more than promo calendars to accomplish that. But you certainly can’t go wrong with handing out these friendly daily reminders of where to shop.

4. They make advertising easy. Calendars truly belong in the “can’t go wrong” category. They’re not the type of promo gifts that are specific to any industry or any one type of shopper. Honestly, who couldn’t use a calendar? Practically everyone needs them so they are widely accepted. It will be pretty difficult to find a person who has no use for a calendar. If you want to make promoting your business with promo gifts easy, calendars are the way to go.

5. They are readily available. With the year winding down, it’s hard to choose a better time of year than now to invest in promotional calendars. Hand them out for the next two months and watch how happy they make your customers. Getting them is easy. Contact Synergy Marketing at 1-877-748-9884 to order the calendar of your choice today. They’re bound to help you have your best holiday season and new year yet!

tags: , , , , ,

Comments Off on 5 Benefits To Using Calendars To Promote Your Business

30 Sep

5 More Ideas To Keep In Mind When Giving Out Gifts

Posted in Promotional Products on 30.09.14 by John Meloche

Hands holding gift in package with blue ribbon isolated on whitePromo gifts are awesome. They’re great. They’re amazing! Okay, so perhaps we could go on all day about how incredible promotional products are in the promotion of businesses from all over Canada. Because, after all, that’s what we do, here at Synergy Marketing! We’re no strangers to the benefits that promo gifts provide business owners. But, that doesn’t necessarily mean that you’re convinced that they can do the trick.

In yesterday’s blog, we admitted that getting the most out of your promotional products comes at the hands of smart marketing strategies. There are numerous things to consider when you are passing them out. On TheMarketingGuy.com, Mark Blaney explains that there is a little more to it than simply handing out gifts to any random person you meet. It’s important to consider the frequency that your clients purchase from you.

As well, you should consider the season of the year, whether or not recipients can be mobile with their gifts and what the potential returns on your investment may be when you buy promo gifts to use as part of your new marketing campaigns. But that was yesterday’s blog. If you haven’t read it, be sure to give it a look. And then come back to today’s blog, as we will be continuing our look at Blaney’s ideas to consider when handing out promo gifts. Here are five more.

1. What are your competitors doing? Promo gifts have long been known to help business owners get those proverbial “legs up” on the competition. After all, not every business owner hands out promo gifts. But what if your competitors are handing out gifts? You should look into what type of promotional products they may be giving out and look to outdo them. With Synergy Marketing’s help, that won’t be too hard at all!

2. What have you received that made an impact on you? You must have received, at the very least, a handful of promotional gifts in recent years. Which ones did you like the best? Which ones did you find most useful? Which ones were forgettable? Consider the types of gifts you would personally like the most when deciding upon the promo gift that is right to promote your business.

3. What will the cost of distribution be? For most business owners, handing out promo gifts is a free practice. Then again, you may want to consider shipping some out to your more valued customers – especially if they live outside of your area. As well, you may want to consider training members of your staff to select customers to provide promo gifts to. Additional training may be required for new hires. As always, costs come in many forms.

4. How long will it last? Blaney raises a few points with this consideration that we’d like to address. Firstly, the product itself should be durable and long-lasting. Synergy Marketing proudly provides the best promo products in the business. Top-quality is the name of the game. Furthermore, you want to consider how long the impact of your gift may last. Is it something that can be used year-round, like a calendar? Or is it only good for a few uses?

5. Does it look like you are trying to buy their business? In our experience, the handing out of promo gifts in no way wreaks of desperation. The gesture itself is often regarded as something that is generous and thoughtful. After all, people love getting things for free. Thank your customers with the gesture of a free gift and you’re on your way to securing their loyalty. Call Synergy Marketing at 1-877-748-9884 today to order the promo gift of your choice!

tags: , , , ,

Comments Off on 5 More Ideas To Keep In Mind When Giving Out Gifts

29 Sep

5 Things To Consider When Handing Out Your Promo Gifts

Posted in Promotional Products on 29.09.14 by John Meloche

Depositphotos_7759171_xsSo what’s the deal with promotional products anyway? Do they truly work? These are questions that members of our sales staff hear fairly often from our nation’s entrepreneurs. Naturally, Canadian business owners are busy. And they often have questions about the validity of promo gifts and how beneficial they truly are in increasing sales and gaining more customers. The answer, we feel, lies in how promo gifts are used.

Of course, at Synergy Marketing, we know all about the power of promo gifts. For decades, they have been excellent ways to boost revenue and gain referrals, among other benefits. But, as mentioned, their success is most often found in the clever ways in which they used. Sure, you could use them to simply hand out to any random person that visits your store. But what is the strategy in that approach?

The key is to come up with a sound marketing plan that promotional gifts will help to make successful. That way, your gifts will be that much more effective. On TheMarketingGuy.com, Mark Blaney writes that there are number of things to consider when handing out your promotional items. Over the next two blogs, we’d like to discuss his list of ideas and add our perspectives on each point. Here are the first five.

1. The frequency clients purchase your product or service. As mentioned, you don’t necessarily want to hand out every promo gift that you have to offer to every customer you meet. Some gifts are best kept for those that frequent your business most often. The type of gifts you give new customers should be different. In other words, you want to reward your most loyal customers with high-end gifts but encourage new ones to keep coming back with practical items.

2. The season of the year. Considering that we have just begun our fall season, this is an especially important consideration. Obviously, our winter toques are bound to have greater impacts on your customers than our Frisbees will at this time. Clearly, some promo gifts are simply better for certain seasons than others. In fact, now that we are entering our fourth quarter of the year, you may want to consider picking up some 2015 promotional calendars!

3. Will it be left at the office or taken home? One of the best aspects of promo gifts is the way that many of them are able to travel with their recipients. Water bottles and key chains, for example, are excellent “take them with you” gifts. Mouse pads, on the other hand, are obviously meant for stationary locations. That doesn’t necessarily make one gift better than the other. It simply means that you must consider the types of clients you give your gifts to in order to have the biggest possible impacts.

4. Is it a novelty item or useful item of value? On the Synergy Marketing Blog, we’ve often discussed “usefulness” as a primary reason that promo gifts are so effective. Once again, it’s important to consider the type of people who make up your target market. What needs can you speak to by handing people your promotional products? Of course, you want to assist your business. But you will have a better chance of doing so if you assist those who support it first.

5. What is the potential return on investment? As we mentioned earlier, marketing strategies and promo gifts go hand in hand. So it’s important to remember that although you’re paying a lot less than you normally would to advertise your business (promo gifts are incredibly cost-effective when compared to traditional modes of advertising), you should plan out how you intend on profiting as a result of their dispersal.

Be sure to check out our next blog for more ideas to consider when handing out your promo gifts. But be sure to call us at 1-877-748-9884 to order the perfect promo gift for your business today!

tags: , , , , , , ,

Comments Off on 5 Things To Consider When Handing Out Your Promo Gifts

18 Jul

3 Of The Best Ways To Attract Customers With Promo Gifts

Posted in Promotional Products on 18.07.14 by John Meloche

P-554-160x160Okay, so we admit it. We have a bit of a bias going on. Even though we enjoy blogging about the various ways in which Canadian business owners can grow their businesses, at Synergy Marketing, we believe that promotional gifts sit at the top of the heap of great advertising ideas. But can you blame us? For quite some time, we’ve been proving that when business owners hand out our high-quality promo gifts to their customers, they grow their reach and increase their sales.

But you don’t have to just take our word for it. On MyTopBusinessIdeas.com, Ajaero Tony Martins writes that “there’s no marketing strategy more effective than a ‘free give away’ to get people’s attention. It doesn’t even have to be great stuff. If it’s free, people will definitely want it. That’s why logo products and promotional items are a great idea for any marketing or advertising campaign.”

And here’s one of the best possible things about using promotional gifts to grow your business. It isn’t expensive! Most business owners are concerned about overreaching their budgets when thinking of ways to advertise. And we completely understand that. After all, most traditional advertising campaigns are quite pricey. TV commercials, radio spots, billboards and print ads can all cost you a pretty penny.

But as Martins points out, “when it comes to using promotional products or items, you don’t have to spend a ton of money to make it worthwhile; as there are some simple and effective ways to use inexpensive products to send a powerful message about who you are as a company.” So how can one use promotional gifts so that they provide maximum effectiveness? Martins makes three suggestions that he believes are smart ways to attract customers.

1. Be Memorable. Think about standing out from the crowd, insists Martins. How can you grab the attention of your potential customers when you first meet them? By attending trade shows and similar events where networking is a must, you’ll want to leave everyone you meet having made an amazing first impression. Consider giving out gifts that no one expects. The more eye-catching, the better. One of Martins’ suggestions is a Frisbee!

2. Be Useful. What makes promotional gifts such amazing advertising tools is that they can be put to use. Flyers and business cards can’t make half the impact as a promotional gift because they are literally good for nothing. Martins points out that pens and calendars, for example, are both popular and effective because they are prone to being used frequently by their recipients. Consider the impact of your client being reminded of your brand on a daily basis.

3. Be Outspoken. “Aside from all of the practical functions they can serve, promotional products can speak to a company’s corporate culture and philosophies,” writes Martins, “A laid back business that believes in a fun atmosphere can use logo items to convey that sense of personality.” He cites water bottles as excellent examples of promo gifts that communicate a company’s principles. In this case, your commitment to health and protecting the environment is conveyed.

As you can imagine, Synergy Marketing has the best Frisbees, pens, calendars and water bottles available in the industry. After all, we do pride ourselves on offering the best promo products! So why not give us a call at 1-877-748-9884 to order to promo gift of your choice today? Our reps are standing by to assist you in selecting the gift that will best represent your business, giving it the greatest possible chance to grow.

tags: , , , , , , ,

Comments Off on 3 Of The Best Ways To Attract Customers With Promo Gifts

15 Jul

Discussing The Impact Of Our Most Successful Promo Gifts

Posted in Promotional Products on 15.07.14 by John Meloche

p-522-160x160With so many ways to promote your business, how can you tell which way is the best? At Synergy Marketing, we believe strongly in the power of the promotional product for several reasons. Firstly, promo gifts have staying power. They’re not like your average flyer or business card that often gets lost or thrown away. Secondly, they’re very useful. That means that recipients can incorporate them into their daily lives.

Thirdly, they’re inexpensive. When you compare your investment into promotional gifts to what it would cost to run an ad on television or radio, there really is no comparison at all! It’s incredibly pricey to try the latter. Promo gifts, however, offer business owners an amazingly cost-effective way to grow their businesses. Not to mention, promo gifts add that personal touch to your interactions with your customers that you can’t get through traditional advertising.

Oh, we could keep going. But we’re hoping that the point has been made clear that when you use promotional gifts to advertise your business, you’re practically guaranteeing yourself that you will end up reaping the rewards. On BusinessKnowHow.com, Tim Parker writes that “giving out promotional products is a great way to keep your name in front of past and potential customers.” But what gifts can help you to be the most successful?

Pens and other writing instruments. Parker places writing utensils at the top of his list of “most successful promotional items”. And we can’t say that we’re surprised. It wouldn’t be the first time that pens have been acknowledged as top-tier promo gifts. And that’s because of how useful they remain to be on a daily basis. Consider the impact that can be had on someone who uses a pen bearing your company name and logo on it each day. How could they ever forget you?

Apparel. Parker notes that hats and other outerwear are strong promo gifts because they basically help to advertise your brand to people other than your gift recipients. Our 100% Brushed Cotton Sandwich Hats are especially good ideas now that we are fully immersed in summer. Help your customers protect their eyes from the sun while showcasing the good name of your brand! It’s hard to go wrong with placing your company logo on something that can be worn.

Water bottles. Speaking of making it hard to go wrong, water bottles are perhaps, the perfect promotional gifts for the summertime. Last week, we blogged about “The Importance of Staying Hydrated All Summer Long”, pointing out the necessity of water in our daily lives. By handing out water bottles as promotional gifts this summer, you ensure that your customers get regular reminders of where to shop, while helping them to maintain good health.

Calendars. Calendars just may top the charts as “most effective promotional products ever”. Consider the fact that they stay up all year long. So when you hand out a promotional calendar, you are assured that, at least for the next year, your gift recipients will be reminded of your business on a daily basis. Of course, these gifts are best to give out at the end of each year, but there’s no reason to not stock up early!

Parker points out that business owners should avoid items that have short shelf life. Going for gifts that can be used repeatedly is often your best bet. At Synergy Marketing, our friendly and knowledgeable sales staff has a lot of experience helping business owners choose the right promotional gifts for their companies. Give them a call today at 1-877-748-9884 and let’s get you advertising your business the best way we know how!

tags: , , , , , ,

Comments Off on Discussing The Impact Of Our Most Successful Promo Gifts

27 Mar

6 Of The Sweetest Promo Gifts You’ll Find!

Posted in Promotional Products on 27.03.14 by John Meloche

winner 6At Synergy Marketing, we speak to Canadian business owners on a daily basis. Because there are obviously so many different types of businesses throughout the country, it’s important that we offer a wide variety of useful promotional gifts to tend to the needs of each of these business types. We have the right promo gift for everyone! But what is the right promo gift for you?

Pens. To be completely honest, you simply can’t go wrong with pens. No matter how much the digital era is upon us, people still need these writing utensils on a daily basis. Giving out pens with your company name and logo on them is perfect way to give your customers daily reminders about your business. In addition to being among the most effective, they are also among the most inexpensive promotional gifts available.

Key chains. These are right up there with pens as some of the most practical promo gifts that you can give out. Although they are popular among those in the real estate industry, is there really any type of business that can’t benefit from giving out key chains? They are light and clearly easy to carry around. Key chains are used on a daily basis. This is a great way to make sure your company is never forgotten.

Water Bottles. With the warm weather coming around the corner (soon, we hope!), more people are bound to take to the outdoors for their exercise routines. Hydration is as important as ever in the warm weather. Water bottles are the perfect promo gifts for the active individual in all of us. Also items that are used regularly, water bottles with your company name and logo on them are excellent marketing tools.

Ice scrapers. Our awesome ice scrapers were one of the most popular promotional items this winter. And you can imagine why. Consider how often your business would have been thought about this winter when all of that ice and snow were covering our cars. These great ice scrapers are handy items that are useful all winter long. They work perfectly as promo gifts in the automotive industry.

Calendars. Naturally, these promo items are the perfect giveaway during the holidays and at the beginning of each year. You may want to seriously consider taking advantage of these great promo gifts at the top of each year considering that they work to promote your brand every single day for the entire year! Not to mention, they are among the gifts that will cost you the least to invest in.

Flashlights. Do you see the light? Flashlights are helpful items that can be used in a variety of scenarios. When the power goes out, when you’re searching for something in the car, if you’re out at night and so on…there are ample opportunities for your gift recipients to use these very useful promotional products. There are so many to choose from, it will be hard to choose just one.

Well, that’s what our friendly and experienced sales reps are here for. Experts in selecting the right gift for the right business, our staff members are standing by to assist you in making the choice that is bound to provide your company with the most benefits. Contact Synergy Marketing at 1-877-748-9884 to learn more about which promo gifts will best suit the needs of your business today!

tags: , , , , , ,

Comments Off on 6 Of The Sweetest Promo Gifts You’ll Find!

29 Jan

5 Benefits To Promotional Product Advertising

Posted in Promotional Products on 29.01.14 by John Meloche

Depositphotos_7759171_xsFor decades, promotional products have been helping business owners all across Canada to grow their customer bases in ways that traditional advertising cannot. Handing out promo gifts sparks a personal connection between business owner and customer. This personal connection cannot be achieved through television commercials and radio spots – which cost so much more to make!

Instead, promo gifts help for conversations to be started. They are kind gestures that are most often met with great appreciation. Promo gifts often create bonds that turn into referrals. And we all know that there is no better type of promotion than word-of-mouth promotion! Let’s not forget that promo gifts are useful items. That means that they actually perform functions that ensure your brand is being remembered daily.

Pens, flashlights, key chains, sunglasses, rulers, markers, calendars and so many more products that are used on a regular basis can be part of your best promotional campaign ever! Of course, once your business name and logo is attached, the possibilities are endless. But, as always, you don’t have to take our word for it. On Examiner.com, Joshua Cintron provides five benefits to promotional product advertising.

Stand above the competition. Cintron writes that promo products give your company a “unique, creative flair” that helps it to stand out from other companies. He notes that promo gifts help you to open up lines of communication with your customers. They make for great icebreakers that encourage your recipient to pay greater attention to the things you have to say. What better way to outdo your competitors?

Actual and inexpensive advertising solutions. Cintron reiterates that promo gifts are far less expensive than radio or television advertising. For a fraction of what it would cost to run a print ad or billboard, your promo gift will literally live with its recipient. Commercials come and go within seconds. The impact is minimal. A useful promo gift becomes part of your customer’s life. You can stay on the minds of your best clients with these very cost-effective gifts.

Useful, tangible items for giveaway. “These products are useful items that people can keep with them at all times for future reference,” writes Cintron, “The usefulness of the item goes beyond the person who receives it. If the product is unwanted, it is typically passed along to the next person who may use it and benefit from it.” So you’re not only securing customer loyalty from a recipient, you’re gaining greater attention from others too!

Flexibility of items purchased. There are so many different promo gifts to choose from, there is literally no end to your promotional possibilities. At Synergy Marketing, we are experts at selecting the right gift for the right business. As Cintron points out, many items are flexible and can be made to match the theme of your business. For example, we have gifts such as Ice Scrapers that are perfect for the automotive industry.

Unique way to introduce a new product to a target audience. According to Cintron, “this is a unique way to introduce a new product into the market. The target audience can evaluate the product, determine if it is good or not and then the company can collect data to perfect the product. Not only does this work to improve the new product but will also increase consumer confidence in the new item if the target audience finds them useful.”

Contact Synergy Marketing at 1-877-748-9884 to order the perfect promo product for your business today!

tags: , , , , , ,

Comments Off on 5 Benefits To Promotional Product Advertising